RRR at Oscar: RRR proved to be a major hit in the Indian film industry, garnering considerable financial success. The movie captivated audiences with its gripping narrative, stunning visual effects and reference to Ramayan with spectacular climax featuring the protagonist actor Ram Charan in the getup similar to Prabhu Shri Ram. The director of the movie S. S. Rajamouli scored full marks for integrating all the components to create a beautiful cinematic masterpiece.
Director S.S Rajamouli and his works have many first to their name. Right from the beginning of his carrier, he has been creating landmark. Movies like Magadhira, Chatrapati and Eega speak volumes about his directorial style. But post Bahubali, Rajamouli became an international sensation. Considering the success of Bahubali he went on to become one of the tallest internationally acclaimed directors.
S.S.Rajamouli: A master at marketing strategy
Rajamouli has a knack for promotion, which is essential in this day and age to ensure success for creative endeavours. He is willing to invest in both the quality of the project and its promotion in order to ensure the success of his movies.
Rajamouli has employed a highly effective promotional strategy for RRR, utilising both traditional and modern methods of marketing. He has taken advantage of the reach of social media. This has enabled the film to reach a much wider audience and garner significant attention.
Recently, he was awarded the Best Director Award by the New York Film Critics Circle for his exceptional work. He is doing his utmost to make his movie known around the world by taking advantage of all available resources. On November 25, he was featured in a front-page article in the Los Angeles Times.
As Delhi CM Arvind Kejriwal once said, “it is very costly….ohhh sorry. It is very difficult for an Indian to get featured in foreign countries’ front-page articles for his/her achievements.”
It is the result of his effective marketing strategy that the anticipation for RRR’s success in Japan is skyrocketing. It is poised to be the most successful Indian film to be released in the country. The movie has already collected ¥362 Million.
So far, Rajnikant’s movie ‘Muthu'(1995) has earned the highest collection in Japan with ¥400M. Now, Rajamouli directed RRR is expected to become the new benchmark by collecting ¥500M. This will further demonstrate the power of Indian cinema in Japan.
RRR – Pursuit of an Oscar
Despite the fact that the Indian government has not submitted RRR for an Oscar nomination, Rajmouli is striving hard to obtain a nomination for his film. He is gaining recognition across the globe by shelling out all in his arsenal.
As they say “Never Say Never”. He has not given up hope and has individually submitted his movie for the Oscar Committee’s consideration in a variety of categories.
If RRR is awarded an Oscar, it should come as no surprise. Rajmouli has worked hard to promote the movie over the past year and has made a strong effort to make his mark on the Oscar podium. He is a man on a mission and is ensuring that his artistic work gets its recognition and like it or not, Oscar has become the yardstick for that.
Through his direction, he has graced Indian cinema with cult classics and has proven his metal to the world. In terms of making Cinema unforgettable experience, he is equal, if not ahead of acclaimed director like Christopher Nolan. The only difference between him and Nolan is like two boats rowing up and down stream. Nolan has Oscar jury in his favour and his country’s systems working for him, while SS Rajmouli has to do it all alone, apart from focusing on his prime job.
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