India is an emerging superpower. Its growth and the continuous rise in its economy are not a hidden secret for anyone. The size of the Indian market can no longer be ignored by the world. An instance can be drawn with the return of Chinese brands to India for their survival.
TikTok’s revival in the Indian market
ByteDance, a famous technology company that owns the popular short video app TikTok, is planning to crack a new partnership to re-enter the Indian market. The organization is planning to join hands with Mumbai-based Hiranandani Group, which operates the world’s second-largest data centre in Navi Mumbai.
The Chinese video app “TikTok” was banned in India in mid-2020 with 58 other apps in connection to national security concerns. Almost after two years, the app is advancing to deepen its roots in India and re-hire its former employees. For this, it has now targeted the local firm to enter the Indian market which contributes a huge share of the company’s heavy pockets, resulting in its successful existence.
How is TikTok re-entering India?
ByteDance is the parent company of TikTok and one of the world’s fastest-growing technology companies. It contributes to the mainframe of Digital India. TikTok is a platform for users to share their experiences or content in form of short videos. Apps like these have helped various countries including India to democratize the use of internet.
A year after getting banned in India, ByteDance stopped its operation in 2021. The company is now trying to re-establish itself in the market by targeting the Indian population and become the fat cat once again. The company will be achieving its objectives after a successful partnership with the Hiranandani group which is one of the largest real estate developers in India. This real estate giant also runs data centre operations under Yotta Infrastructure Solutions.
China is nothing without India
This epic return of Chinese brands to Indian markets by indulging themselves in local Indian entities builds an economically successful opportunity for the Sino people. This is because India holds a huge population of internet users gazing to showcase their talent. This south-eastern nation’s comeback is not a surprise for Indians as it has been evident that China cannot throng its pockets without India.
The return of PUBG to India can be a proof of China’s existence with Indian support. It came back to India with a different name and a few additions to the app. The renowned mobile app came with the South Korean company Krafton, who re-launched the game app with a more promising and secured experience for the users.
It’s time for China to realize the importance of India for its own existence
China, undoubtedly, produces huge quantities of affordable goods. However, their non-sustainable quality is a well-known fact. The products manufactured by China can easily be accessed by various middle-class people who often struggle to save every rupee belonging to them. But without the concerned demand, the suppliers with their products will not be of any use. The same case applies to the Chinese markets which produce large quantities of goods, but without the purchases made by the Indian market, their goods will be left idle.
It’s now a well-known truth that China cannot survive without India. The recent comeback of Chinese brands clearly explains the emergence of India as one of the countries which cannot be neglected at any cost.