TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    India Sends Food Aid to 5,000 Afghan Refugee Families in Kabul

    India Sends Food Aid to 5,000 Afghan Refugee Families in Kabul

    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    The Rise of India - Unscripted, Unstoppable, Unbowed

    The Rise of India – Unscripted, Unstoppable, Unbowed

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Trading Signals Explained: A Comprehensive Guide

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    European Union

    European Union : The Colonial Karma Strikes Back

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    UNSC

    UNSC Rejects Pakistan’s Anti-India Narrative, Demands Accountability for Pahalgam Terror Attack

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    The Complete Guide to Education Loan Interest Rates in 2025

    The Complete Guide to Education Loan Interest Rates in 2025

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    The Future of Online Gaming and Gambling in India Hinges on Supreme Court Ruling

    The Future of Online Gaming and Gambling in India Hinges on Supreme Court Ruling

    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Which Casino Game Actually Fits You?

    Which Casino Game Actually Fits You?

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    India Sends Food Aid to 5,000 Afghan Refugee Families in Kabul

    India Sends Food Aid to 5,000 Afghan Refugee Families in Kabul

    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    The Rise of India - Unscripted, Unstoppable, Unbowed

    The Rise of India – Unscripted, Unstoppable, Unbowed

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Trading Signals Explained: A Comprehensive Guide

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    India Sends Humanitarian Aid to Afghan Refugees Amid Ongoing Mass Deportations by Pakistan

    European Union

    European Union : The Colonial Karma Strikes Back

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    UNSC

    UNSC Rejects Pakistan’s Anti-India Narrative, Demands Accountability for Pahalgam Terror Attack

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    The Complete Guide to Education Loan Interest Rates in 2025

    The Complete Guide to Education Loan Interest Rates in 2025

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    The Future of Online Gaming and Gambling in India Hinges on Supreme Court Ruling

    The Future of Online Gaming and Gambling in India Hinges on Supreme Court Ruling

    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Which Casino Game Actually Fits You?

    Which Casino Game Actually Fits You?

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

How Apple disrupted the Ad-revenue market of Facebook

Abhinav Singh by Abhinav Singh
10 February 2022
in Business
Facebook ad meta apple
Share on FacebookShare on X

Facebook, rechristened as Meta is staring down the bottom of the ad-revenue barrel, ever since Apple came up with a new privacy policy. Apple now requires its apps to ask users for permission to track their activity and share it with other apps or websites by collecting their IDFA tag. The Identifier for Advertisers (IDFA) tag is a unique device identifier that is used in conjunction with cookies and tracking pixels to create a virtual database of each user.

And as we understand, Facebook’s major chunk of the profit pie comes from advertisements which come by selling the user data to a third party.

RelatedPosts

Parliamentary Panel to summon Meta after Mark Zuckerberg said Narendra Modi lost Lok Sabha polls

New Delhi registers strong protest against Bangladeshi adviser’s provocative FB Post seeking to annex part of India

Rs 213 crore fine, 5-year ban on sharing data for ad purposes: Competition watchdog CCI penalises Whatsapp parent firm Meta

Load More

The change came as part of Apple’s iOS 14.5 update, which launched in April 2021, and forced app publishers to include a pop-up asking for permission to track behaviour for ad sales. If users opt-out, Apple simply cuts off that app from receiving a variety of data used by advertisers, rendering Facebook penniless in the process.

Facebook to take the major brunt of the ad-revenue loss

Facebook, Instagram, and WhatsApp have some of the biggest databases of users and if Meta cannot exploit it, the company’s business model may take a hit. However, it will be the ad revenue of Facebook, the second-largest digital ad platform in the world after Alphabet Inc’s Google, that will bear most of the brunt.

It is being suggested that Apple’s new policy could cost Meta some $10 billion this year in ad revenue. Meta CFO David Wehner earlier this month was quoted as saying, “The impact of iOS overall as a headwind on our business in 2022 is on the order of $10 billion,”

95 percent of users are not allowing ad-tracking

And Meta’s anxiety is understandable. According to fresh reports, since Apple rolled out the privacy policy, a major chunk, approximately 95% of iPhone users who had downloaded the update were opting out of ad tracking. Thus, the prediction from Wehner that Facebook’s ad revenue may take a $10 billion hit in the coming year grows even more ominous.

Read More: In 3 to 4 years there will be no Facebook, or Meta as they like to call it

And it is a double whammy for Facebook. As reported by TFI, after Meta’s dismal quarterly earnings report showed declining users and surging expenses related to the company’s metaverse project, its stock fell over 25 per cent in one of the trading windows.

In the process the investors wiped out $230 billion from the company’s valuation, making it the biggest one-day loss for a US company.

Meta’s fourth-quarter earnings showed daily users declining for the first time ever. Meanwhile, the company’s profit declined by 8 percent to $10.28 billion in the December 2021 quarter, from $11.21 billion in the same period a year ago.

Metaverse – a big, vague gamble

If you keep the declining user base and the new privacy policy in mind, you can join the dots as to why Mark Zuckerberg fast-tracked the implementation of Metaverse.

Metaverse is a combination of augmented reality (AR), virtual reality (VR), mixed reality (MR). Through metaverse technology, the individuals would be able to enter simultaneously in an alternative universe of the Internet and perform daily tasks.

However, the full implementation of the technology still remains vague. Facebook is putting all its eggs in one basket and if Meta goes bust, it may be the end of Facebook as we know.

Read More: The dark side of Facebook’s new avatar Meta

Facebook walking on eggshells

The entry of Facebook into this new world of virtual reality would bring many new sets of issues for the company on top of existing ones. The Facebook brand is already severely damaged given the recent revelations that the company is capitalizing on hate content.

If it builds a “toxic environment” in the form of Meta, there would be no going back as far as the brand value is concerned. Facebook has never felt such a threat to its authority ever since it came into being. However, as is the trend in the technological world, nothing is transient.

Tags: Ad RevenueApplefacebookMetaPrivacy Policy
ShareTweetSend
Previous Post

Congress Leader Ragini Nayak Biography and Career

Next Post

Haryana is set to implement “Anti-conversion bill” in the state

Related Posts

Designing For Impact: Create Exceptional Small Businesses Marketing Materials
Business

Designing For Impact: Create Exceptional Small Businesses Marketing Materials

4 May 2025

Marketing can make or break a startup or small business. As a small business owner, you may worry that...

How to Improve Your Human Resource Recruitment Process for Better Hiring
Business

How to Improve Your Human Resource Recruitment Process for Better Hiring

28 April 2025

The art of hiring the right people can make or break a company. A good human resource recruitment process attracts,...

Centre approves Rs 10,601 Crore for Assam’s Namrup-IV Fertilizer Project
Business

Centre approves Rs 10,601 Crore for Assam’s Namrup-IV Fertilizer Project

19 March 2025

The Union Cabinet, chaired by Prime Minister Narendra Modi, has approved a proposal to establish a new brownfield ammonia-urea...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Pakistan needs money from IMF to feed their people

Pakistan needs money from IMF to feed their people

00:15:20

Vacate PoK and more: Steps Pakistan needs to take to avoid Indian military action

00:06:36

Taking The Wire’s Propaganda Piece on VP to the Cleaners – Feat. Prof. Kapil Kumar

00:09:19

Rahul Gandhi Undermines India’s Electoral Integrity as Trump Applauds It

00:07:09

Why Pakistan army chief reminds two nation theory| what is the plan| Waqf Bill |Asim Munir| Jinnah

00:13:02
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited