From Nykaa’s morbid take on the subject to sell your goods to Ceat Tyres’ preachy ads that blatantly hurt the religious beliefs of Hindus and now FabIndia’s islamization of Hindu festival, brands have been making negative ad campaigns to grab eyeballs. However, the propaganda was ill-suited towards Hindus. Now, Paytm has given a tight slap to the liberal elites with its new pro-Diwali ad that is indeed a lesson in ad-making for the brands.
Paytm’s pro-Diwali ad
Unlike Aamir khan’s Ceat Tyres and Virat Kohli’s pep talk on how to celebrate Diwali, Paytm’s new pro-Diwali ad’s message is loud and clear that promotes the celebration of Diwali with firecrackers. This ad with the hashtag ‘PaytmCashbackDhamaka’ portrays a conversation between two firecrackers that are competing against each other for who has the louder sound. But the loudest sound turns out to be by a man after winning a cashback on Paytm. With the advertisement, Paytm also trolled those who pretend to ‘Say No to Crackers’ in a fierce way.
— Paytm (@Paytm) October 22, 2021
Anti-Hindu ads by the brands
As far as the advertisement industry is concerned, it has been victimizing the Hindu community to hurt its religious beliefs through various means. As reported by TFI, cosmetics e-commerce giant Nykaa, during the auspicious Navratri decided to offer as much as 40 per cent discount on condoms and lubes.
In another CEAT tyres advertisement, Social Justice Warrior and a hobby actor, Aamir Khan was seen sermonising Hindus for the umpteenth time on how to celebrate a Hindu festival. In the ad, Aamir Khan is shown as the supporter of the Indian Cricket team who remarks, “Anar, sutli bomb, chakarghini – today if our team hits sixes, we will also burst crackers. But where? Inside the society. Roads are not for bursting crackers. It’s for traffic.”
FabIndia had also released a video promoting their new festive collection for Diwali and also tweeted for the same. The clothing brand’s Diwali campaign was titled, ‘Jashn-e-Riwaaz’, a euphemism for Diwali or if we put bluntly, a weak attempt to Islamize a traditional Hindu festival. However, after the major backlash by the Hindu community, Fab India deleted the tweet.
Despite the majority of the viewers and market from the Hindu community, these ads continue to target them in a shameless manner. However, Paytm, with its ad, has retaliated against these brands to give a tight slap on their face.