• About us
  • Careers
  • Brand Partnerships
TFI Official Merchandise
TFI हिन्दी
TFI Global
Sunday, February 5, 2023
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Adani LIC

    Adani Group shares deliver big for LIC: 26,000 crore Return on Investment

    Ram Janmabhoomi

    Religious site at risk: Ram Janmabhoomi threatened with bombing

    Delhi liquor scam

    Kejriwal under fire: Liquor scam rocks the capital

    Amartya Sen

    Amartya Kumar Sen is a threat to the legacy of Rabindranath Tagore

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Reliance in Digital Rupee Currency

    Reliance Retail leads the way with Digital Rupee payments

    The disintegration of BYJU’s has just begun

    The disintegration of BYJU’s has just begun

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Artificial Intelligence India

    Unlocking Artificial Intelligence Potential: India’s 2023 Budget and the Future

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Defence budget

    Given the enemies at our door, India’s defence budget is awfully low

    Defence budget India

    Modernization of Indian defence: Right trajectory but low velocity

    AK-203 rifles

    Amethi has started producing the dreaded AK 203 for India and the world

    HELINA and VSHROD

    Amidst build up on China and Pakistan border India gets HELINA and VSHROD

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Arindam Bagchi IWT Indus Water Treaty

    India takes charge on Indus Water Treaty

    In the Presidential year of G20, they have waged an info war against India

    In the Presidential year of G20, they have waged an info war against India

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Ajit Doval Jake Sullivan

    The Quiet Revolution: India’s Diplomatic Success in Bringing Tech Transfer

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    Mahabharat

    The silent war to cancel Mahabharat and why Sanatanis need to speak against it

    Ram V. Sutar

    The legacy of Ram V. Sutar: A gift from Bhagwan Vishwakarma

    Dilip Kumar Indira Gandhi

    When Dilip Kumar silenced Indira Gandhi

    Tulsi leaves benefits

    Know about 10 Benefits of Tulsi Leaves

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Unfortunate Consequence of Triumph: Kishore Kumar’s Displeasure amidst Film Success

    Unfortunate Consequence of Triumph: Kishore Kumar’s Displeasure amidst Film Success

    The unforgotten Voice: Abhijeet Bhattacharya and the Bollywood Music Mafia

    The unforgotten Voice: Abhijeet Bhattacharya and the Bollywood Music Mafia

    Light Pollution

    Light pollution: What is it and how to stop it?

    S Balbir

    S Balbir: The Voice That Suddenly Went Silent

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Adani LIC

    Adani Group shares deliver big for LIC: 26,000 crore Return on Investment

    Ram Janmabhoomi

    Religious site at risk: Ram Janmabhoomi threatened with bombing

    Delhi liquor scam

    Kejriwal under fire: Liquor scam rocks the capital

    Amartya Sen

    Amartya Kumar Sen is a threat to the legacy of Rabindranath Tagore

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Reliance in Digital Rupee Currency

    Reliance Retail leads the way with Digital Rupee payments

    The disintegration of BYJU’s has just begun

    The disintegration of BYJU’s has just begun

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Artificial Intelligence India

    Unlocking Artificial Intelligence Potential: India’s 2023 Budget and the Future

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Defence budget

    Given the enemies at our door, India’s defence budget is awfully low

    Defence budget India

    Modernization of Indian defence: Right trajectory but low velocity

    AK-203 rifles

    Amethi has started producing the dreaded AK 203 for India and the world

    HELINA and VSHROD

    Amidst build up on China and Pakistan border India gets HELINA and VSHROD

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Arindam Bagchi IWT Indus Water Treaty

    India takes charge on Indus Water Treaty

    In the Presidential year of G20, they have waged an info war against India

    In the Presidential year of G20, they have waged an info war against India

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Ajit Doval Jake Sullivan

    The Quiet Revolution: India’s Diplomatic Success in Bringing Tech Transfer

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    Mahabharat

    The silent war to cancel Mahabharat and why Sanatanis need to speak against it

    Ram V. Sutar

    The legacy of Ram V. Sutar: A gift from Bhagwan Vishwakarma

    Dilip Kumar Indira Gandhi

    When Dilip Kumar silenced Indira Gandhi

    Tulsi leaves benefits

    Know about 10 Benefits of Tulsi Leaves

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Unfortunate Consequence of Triumph: Kishore Kumar’s Displeasure amidst Film Success

    Unfortunate Consequence of Triumph: Kishore Kumar’s Displeasure amidst Film Success

    The unforgotten Voice: Abhijeet Bhattacharya and the Bollywood Music Mafia

    The unforgotten Voice: Abhijeet Bhattacharya and the Bollywood Music Mafia

    Light Pollution

    Light pollution: What is it and how to stop it?

    S Balbir

    S Balbir: The Voice That Suddenly Went Silent

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
No Result
View All Result

HOME » Politics » YouTube wale Bhaiya and Insta wali Didi under Modi government’s scanner

YouTube wale Bhaiya and Insta wali Didi under Modi government’s scanner

Abhishek Kumar Singh
by Abhishek Kumar Singh
21 January 2023
in Politics
0
YouTube wale Bhaiya and Insta wali Didi under Modi government’s scanner
363
VIEWS
Share on FacebookShare on Twitter

This is the modern age. Modern age, in which film stars are continuously losing their relevance. They are being replaced by YouTube wale Bhaiya and Instagram wale Didi from next door. The question is, are they sacrosanct? The last half-decade shows that they are not. That is the reason why they are under the Modi government’s scanner.

Social media influencers under scanner

From now on, social media influencers are required to inform the public about their association with the brand. The public would be aware of their material interests. It includes benefits and incentives, such as monetary or other compensation; free products, including those received unsolicited; discounts; gifts; contest and sweepstakes entries; trips or hotel stays; media bartering; coverage and awards; or any family, personal, or employment relationship.

In the case that they fail to tell the audience about it, influencers will be subjected to both heavy fines and punishment. If caught for the first time, the influencer will have to pay a fine of up to Rs 10 lakh. The endorsers could be prohibited from doing any ads for a year. In subsequent convictions, the payable amount will be increased to Rs 50 lakhs, and the prohibition period will be extended to three years.

Also read: Media loves to abuse social media but it can’t survive without it

Reason for rush towards it

The step comes a bit late but is in tune with changing circumstances. These social media influencers have been reaping the benefits of the cognitive trust people unconsciously develop for them. The thing is that people all across the world have lost trust in the cinema industry regarding product endorsement. Why would they not? Celebrity status comes with more fakeness than anything else.

They look out of the reach of common people and products endorsed by them look like a hyperbole and unrealistic extension of reality. Add their charges to the mix. Imagine paying Shahrukh Khan Rs 5–10 crore for an ad. It has the ultimate effect on the price of a product. All in all, celebrity endorsements is a bad deal for brands.

To cut through this maze, brands resort to social media influencers. These influencers have their own joiners. Carryminati, for example, is primarily popular among young people. Similarly, Ravish Kumar, the new influencer on the horizon, will have people from different age groups and ethnicities.

Add to that transparency factor. While targeted TV ads are based on TRP numbers, which are less precise, the follower and subscriber counts of these social media influencers are clearly visible. Brands approaching them precisely know how many people they can target by paying influencers.

Also read: The Truth Behind Social Media Tips for Investment

Scope of influencer marketing

The final cost ultimately reduces, and the Return On Investment for companies grows. According to a report, for every $1 spent on influencer marketing, brands make $5.2 in return. For every piece of content an influencer generates, brands have to shell out only $174 on average. That is remarkable cost-cutting and helps smaller brands poke a hole in the market share of established ones. No wonder, the influencer market industry clocked $16.4 billion in 2022.

India is not far behind. According to a report by Statista, in 2022, the market was valued at Rs 12.75 billion. In 2025, it is expected to reach Rs 24.57 billion. The number could be much more than that since 85 percent of millennials and Gen Z prefer to receive information about products on social media. With smartphone penetration increasing at an astronomical pace, influential marketing is eye candy for large companies as well as startups.

Also read: Dear haters, trolls and fake news peddlers, now government can block your social media handles

Right step at right time

This is where the sector runs into problems. Today, every kid has a favourite YouTuber and Instagram influencer. While big brands have a reputation to lose, a lot of small brands are just there to earn money. These companies manufacture products like protein shakes, make-up, clothes, shoes, and electronics, among others. They’ve only been on the market for a few years.

They pay influencers to sell their crappy products. In a fixed time period, enough sales give them incentive to run away by shutting the shop. At the end, it is the consumer who stands to lose, since they won’t spend time running to court.

The new mechanism will make it tough for these influencers to sell anything without repercussions. We are at a time when even celebrities are being careful; why shouldn’t influencers be?

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM

Also Watch:

Tags: CCPA Chief Commissioner Nidhi KhareConsumer Affairs Secretary Rohit Kumar SinghConsumer Protection Act 2019Department of Consumers AffairsModi governmentSocial Media InfluencersSocial Media Influencers GuidelinesSocial Media PortalThe Central Consumer Protection Authority (CCPA)
ShareTweetSend
Previous Post

Why left liberal cabal don’t witch-hunt Abrahamic demi-gods

Next Post

Egypt is a crucial cog in the wheel of India’s Global South initiative

Abhishek Kumar Singh

Abhishek Kumar Singh

Truth Seeker. Columnist at TFI Media.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Most Read
  • Comments
  • Latest
Xi Jinping, coronavirus, Shinzo Abe, china, Japan, coornavirus, COVID-19, Wuhan Virus

‘Pack up and get out of there,’ Japan to spend $2.2 billion to get Japanese companies to exit China

9 April 2020
ajay devgn karan johar

The man who bullied the Bully – How Ajay Devgn made Karan Johar’s monopoly a joke and forced him to apologize

22 June 2020
Huawei, China, Trump, USA, Xi Jinping

‘Our survival is at stake now,’ Chinese Telecom giant Huawei crumbles after US ban on Semiconductor exports

19 May 2020
T-Series Sonu Nigam Divya Khosla Kumar Bhushan Kumar

T-Series forced to take down Atif Aslam’s video, Divya Khosla trolled. T-Series has a bad day in office

25 June 2020
Meat Ban

A Jain responds to Meat Ban in Mumbai

Public Sector Bank, Government, Bill

Dear bank employees, continue your stride but PSBs will be privatized

anti-Hindi

Anti-Hindi Forever?- In search of a National Language!

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Unfortunate Consequence of Triumph: Kishore Kumar’s Displeasure amidst Film Success

Unfortunate Consequence of Triumph: Kishore Kumar’s Displeasure amidst Film Success

4 February 2023
The unforgotten Voice: Abhijeet Bhattacharya and the Bollywood Music Mafia

The unforgotten Voice: Abhijeet Bhattacharya and the Bollywood Music Mafia

4 February 2023
Adani LIC

Adani Group shares deliver big for LIC: 26,000 crore Return on Investment

4 February 2023
Ram Janmabhoomi

Religious site at risk: Ram Janmabhoomi threatened with bombing

4 February 2023

Popular This Week

Preity Zinta
Cinema

Preity Zinta – The woman who stood up to the underworld, but paid a heavy price for it

by Paurush Gupta
30 January 2023
Adani-Hindenburg row: Decoding the hidden agendas
Premium

Adani-Hindenburg row: Decoding the hidden agendas

by Abhishek Kumar Singh
29 January 2023
Govinda congress
Cinema

When Govinda started literally pleading in front of Sonia Gandhi

by TFIPOST News Desk
31 January 2023
The untold story of Swami Pranavananda
History

The untold story of Swami Pranavananda

by Abhishek Kumar Singh
29 January 2023
Reality of Bageshwar Dham
Analysis

The Bageshwar Dham: The Reality of Dhirendra Krishna Shastri

by Tejasvi Malhotra
31 October 2022

©2023 TFI Media Private Limited

  • Terms of use
  • Privacy Policy
  • Sitemap
No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFI Official Merchandise
TFI हिन्दी
TFI Global
  • About us
  • Careers
  • Brand Partnerships

©2023 TFI Media Private Limited

Follow us on Twitter

and never miss an insightful take by the TFIPOST team

Follow @tfipost