How does Bollywood, to state appropriately the Hindi Music industry work, by selling talent. Well, if you think so you are probably mistaken or trapped because the hyped industry does not survive on talent but by telling sob stories.
We did a story on TFIPOST, where we exposed the master technique that made Shahrukh Khan the darling of the masses. Shahrukh Khan became the Badshaah of Bollywood by selling his ‘gareebi stories’.
To be poor is glorious in Bollywood, and the only story that sells there is the ‘Rags to Riches story’. The other ‘stars’ who have risen to fame with these stories are the Kakkars.
Neha Kakkar and her ‘Gareebi stories’
You can search any portal no matter whether it covers entertainment beat or not, and you will find the story of Kakkars. How the Kakkar family was once too poor to afford a one-time meal.
The Kakkar siblings have always been self-assured about their lowly origins. Everyone today knows that Kakkar siblings, Neha Kakkar, Tony Kakkar and Sonu Kakkar started their singing career with jagratas.
They performed at jagratas to help the family financially. Neha Kakkar, then, entered the second season of reality program Indian Idol but was ousted early in the competition.
Well, the ‘reality’ of reality shows is hidden from none. The show, however, gathered much fame for Neha. She went to judge the show she was eliminated from.
Well, we at TFI have no issue with someone toiling hard and gaining a dignified place in the society. The problem arises when these sob stories start to take over talent and merit.
Neha Kakkar- The voice of chartbusters or Remix Queen
Neha climbed on the steps of success and fame in no time. Her career took off with the popularity of the song, Second Hand Jawani. There was no looking back for Neha.
She delivered some chartbusters like Sunny Sunny, Saki Saki, Coca Cola Tu, Kala Chashma, Aankh Mare among others. Neha Kakkar’s songs like “Manali Trance” from The Shaukeens and “London Thumakda” from Queen became the party necessary in no time gaining more accolades for Kakkar.
While Kakkar remain the first choice for item numbers and party poppers for any film, her constant attempts to remake and remix songs have not gone well with the viewers.
The recent controversy happened after TSeries released the remake of ‘Maine Payal Hai Chhankai’, one of Falguni Pathak’s classic with title ‘O Sajna’. Neha as well as TSeries has received a lot of backlash for the same.
The listeners are of the opinion that we were better off without it, and we cannot exclude ourselves from that bunch. The Dandiya Queen Falguni Pathak had herself registered strong objection against the rendition of the original.
In the words of TFI Founder Atul Mishra, the new song of Neha Kakkar is just like any other song of Kakkar, “soulless, cringe worthy and loud.”
How the likes of Neha Kakkar are surviving on plagiarism
The likes of Neha Kakkar, be it her sibling Tony Kakkar or the composer for O Sajna Tanishq Bagchi, have made their career out of recycling old classics with little or no original work to their name.
The constant remixing of old classics has gathered a lot of criticism to the one recreating, with Neha Kakkar at the top of the list.
Every generation has a lot of emotion invested in the songs of their era, simply remixing them due to lack of credibility cannot be justified in any way.
Although, Neha and her aides must not have remixed any old classic, still we present to you a list that must have been left untouched. But, they have been ruined too.
The first on our mind is Cheez Badi, the classic from 1994 film Mohra performed by Raveena Tandon. In this song, Kakkar replaced Kavita Krishnamurthy’s melodious vocals, it was new that the song lacked charm.
For the fourth installment of The Hate Story franchise, the romantic song Aashiq Banaaya Aapne was turned into a dance number, with Neha replacing Shreya Ghosal. Once again a complete disaster.
Some time back, Neha Kakkar along with her brother and Yo yo Honey Singh received a lot of backlash for remaking the song Kanta Laga.
The viewers slammed the trio for not improving but reducing the quality of the original. And all that Kakkar did in the song was popularise some unwearable fashion.
While some remakes like Dilbar or O Saki Saki may have gained the producers a huge sum of money but, that can be totally attributed to turning the songs into an item number.
It would have been a mercy upon music lovers, if Neha Kakkar would have halted her career, rather than thriving on remixes.
TFI Founder, Atul Mishra posted a thread on Twitter on the same issue where he elaborated, how after listening to “untalented noise box” named Neha Kakkar’s remix, he started loving the original, which he actually hated.
A pandemic called Neha Kakkar – a thread
I hated the song when it first came because it used to be the only song playing unceasingly on our Philips Powerhouse (coolest music system in the 90s).
— Atul Mishra (@TheAtulMishra) September 27, 2022
Along with this, he also pin pointed towards the original problem that needed an immediate diagnosis. He wrote, “Such is the music business that singers do not own their songs, music labels do”.
So, if an untalented singer wants to defile the original classic in a remix, he/she can, provided they pay the music company well, to get the rights.
How is the concept of remix itself flawed?
What is the concept of ‘REMIX’? What do the musicians or singers do when they produce a remix? They surely aim to address the younger generation with adding new kinds of beats, clothing, sometimes costumes and story lines to the older version.
Mainly any remix is just Ctrl C+ Ctrl V with a GenZ appeal. But, does GenZ even care about the remixes of older ones being released? The declining viewership of Bollywood songs stand in deposition for the same. Rather remixes has attracted major backlash in the recent past.
Still, the Hindi film industry is producing back to back remixes and the obsession is hard to understand. Plagiarism is something that has been ailing Bollywood since decades.
All that these producers are doing is minting money by killing creativity and not giving opportunity to young outsiders.
The singers who had put their heart and soul into the original versions of the songs can do nothing except some mild protestations but listeners can.
They can hit the next button, when this song plays on a music app or radio. As per TFI Founder, this is the only way to stop further degradation of classic songs as the Hindi Film industry doesn’t seem to mend its ways any soon.
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