‘The Kashmir Files’, a movie by Vivek Agnihotri on the exodus of the Kashmiri pandits, has become a sensation throughout the country. Made in small budget of 15 crore rupees and released without much fanfare with just 600 screens, ‘The Kashmir Files’ earnings have crossed 200 crore rupees.
‘The Kashmir Files’ Box office journey
Film trade analyst Taran Adarsh shared the box office figures of The Kashmir Files on Twitter. He tweeted, “#TheKashmirFiles crosses ₹200 crore mark … Also crosses *lifetime biz* of #Sooryavanshi… Becomes HIGHEST GROSSING *HINDI* FILM [pandemic era]… [Week 2] Fri 19.15 cr, Sat 24.80 cr, Sun 26.20 cr, Mon 12.40 cr, Tue 10.25 cr, Wed 10.03 cr. Total: ₹200.13 cr. #India biz.”
#TheKashmirFiles biz at a glance…
⭐ Week 1: ₹ 97.30 cr
⭐ Week 2: ₹ 110.03 cr
Total: ₹ 207.33 cr
13.08% GROWTH in Week 2, FANTASTIC#India biz.#TKF benchmarks…
Crossed ₹ 50 cr: Day 5
₹ 75 cr: Day 6
₹ 100 cr: Day 8
₹ 150 cr: Day 10
₹ 175 cr: Day 11
₹ 200 cr: Day 13 pic.twitter.com/TFODjdXC9a
— taran adarsh (@taran_adarsh) March 25, 2022
‘The Kashmir Files’ has exceeded expectations, and is witnessing continuous house full shows in all major cities. In fact, across all big cities in India, people are now finding it difficult to get hold of tickets to watch the film. Initially, according to some media reports, ‘The Kapil Sharma Show’ refused to promote the heart-wrenching movie. But that has not stopped it from becoming a blockbuster.
In five days, The Kashmir Files has earned more than 200 crore rupees at the Box Office. To top it all, ‘The Kashmir Files’ has won a very powerful and influential personality to promote the film.
PM Modi on ‘The Kashmir Files’
Prime Minister Narendra Modi said that films like ‘The Kashmir Files’ “reveal the truth” and stated that there has been a “conspiracy” to discredit it.
He said, “Instead of assessing the film on the basis of facts and truth, a campaign is on to discredit it. The whole ecosystem opposes anyone who tries to show the truth.”
The Prime Minister also said, “They only try to project what they want to see as truth. The conspiracy for the last few days is to ensure that no one sees the truth. My issue is not about a film, but about bringing the truth in its correct form before the country.”
‘The Kashmir Files brings out the plight of the Kashmiri Pandits
The film has stirred a debate across the country as well as in the Lok Sabha and Rajya Sabha. Amid a call for the reopening of cases related to the killing of Kashmiri Pandits in 1990s, Jammu and Kashmir Director General of Police (DGP) Dilbag Singh on Tuesday said if there is “something specific”, the force will definitely look into it.
Ever since its release, ‘The Kashmiri Files’ has been in the limelight. The nationalists are praising Vivek Agnihotri for such a brave depiction of the truth and on the other side left-liberal cabal is having a hard time accepting the truth and thus is criticizing the movie. Well, it is not only nationalists and right-wing activists who have extended their support to the movie and its makers; PM Modi along with many other BJP leaders has come out to promote the stark truth.
Attempt to deny the genocide
There has been a constant attempt by the trio (left-liberal-Islamist) to deny the fact of genocide. The truth was never told. The mass killings, rapes and violence against Kashmiri Pandits have even been justified by these forces.
The truth told in this movie has made these people very uncomfortable. This has unveiled the false curtain of the ‘freedom brigade.’ They always talk about violence and freedom when freedom was being raped in Kashmir by these Radical Islamist forces they never spoke a word. Now crying that movie is promoting communalism. This shows the level of hypocrisy carried by these left-liberal-Islamic gangs.
The success of this movie shows that people prefer content over the big name. India is changing. Democratization through OTT and the digital revolution has given an alternative option to the people. The ways of promotion and advertisement are also changing as people now trust organic ways of promotion more than advertisement in TV breaks. The Kashmir Files is setting new rules of the game and this will transform the way Bollywood produces and people consume the media content.