TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Shivaji’s Southern Triumph

    Chhatrapati Shivaji’s Southern Legacy: The Maratha Flame in Tamil Nadu

    LeT’s Muridke Exit: Bahawalpur the New Hub

    Pakistan’s Terror Map Shifts as Lashkar-e-Taiba Flees 400 km South from Muridke to Bahawalpur After Op Sindoor

    Even Terrorists Are Treated Better": Imran Khan Alleges Targeted Abuse

    Treated Worse Than Terrorist: Imran Khan Blames Army Chief Asim Munir for Jail Torture

    Raj Thackeray Warns BJP MP: ‘We’ll Drown You in Mumbai’s Sea’ Over Marathi Row

    Dubo Dubo Ke Maarenge : Raj Thackeray Threatens to Drown BJP MP Nishikant Dubey

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Air India Crash: US Safety Board Urges Caution Amid Ongoing Investigation

    Air India Crash: US Safety Board Urges Caution Amid Ongoing Investigation

    AI Appreciation Day Celebrated Globally, Spotlight on Innovation and Ethical Progress

    AI Appreciation Day Celebrated Globally, Spotlight on Innovation and Ethical Progress

    India Achieves 50% Non-Fossil Fuel Power Capacity

    India Achieves 50 pc Non-Fossil Fuel Power Capacity, Five Years Ahead of Schedule

    Advantages of Using an EMI Calculator Before Applying for a Personal Loan

    Advantages of Using an EMI Calculator Before Applying for a Personal Loan

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Strategic Shift: Bitra Island for Defence Forces

    India Secures Strategic Edge: Centre Moves to Acquire Bitra Island in Lakshadweep for Defence Forces

    India Successfully Tests Prithvi-II and Agni-I Ballistic Missiles

    India Successfully Tests Nuclear Capable Agni-I & Prithvi-II Ballistic Missiles in Odisha, Strengthens Strategic Deterrence

    Successful Test of ‘Akash Prime Air Defence System’ in Ladakh

    Successful Test of ‘Akash Prime Air Defence System’ at 15,000 Feet in Ladakh

    CDS Chauhan: India Needs Tomorrow’s Tech to Win Today’s Wars

    India Needs Tomorrow’s Tech to Win Today’s Wars, Says CDS Anil Chauhan; Urges Indigenous Tech Push

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    TRF Declared Global Terror Outfit After India’s Swift Diplomatic Strike

    India’s 72-Hour Blitz After Pahalgam Gets TRF Blacklisted by Washington

    TRF Ban a Win for India: Renewed Momentum to Greylist Pakistan at FATF

    TRF Sanctioned: Will Pakistan’s Terror Nexus Drag It Back to FATF Grey List?

    US Declares Pakistan’s Lashkar Proxy TRF a Terror Outfit,

    Pahalgam Massacre: US Declares Pakistan’s Lashkar Proxy TRF a Terror Outfit, Cites Trump’s Justice Call

    Baloch Insurgents Kill 29 Soldiers: Pakistan Army Losing Control in Balochistan

    Is Balochistan Slipping Away from Pak? 29 Soldiers Killed as BLA, BLF Launch Simultaneous Attacks

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Echoes of the Cholas in Today’s Bharat

    Conqueror of the Seas: Rajendra Chola and the Rise of Naval Bharat

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    One in Four Indian Married Couples Are Now Overweight

    ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

    Review Batery Casino India

    Review Batery Casino India

    What Learners Say about Simplilearn AI Course Reviews?

    What Learners Say about Simplilearn AI Course Reviews?

    Karnataka Govt Blames RCB for Chinnaswamy Stampede

    Congress- led Karnataka Govt Blames RCB for Chinnaswamy Stampede, Cites Kohli’s Video in HC

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Shivaji’s Southern Triumph

    Chhatrapati Shivaji’s Southern Legacy: The Maratha Flame in Tamil Nadu

    LeT’s Muridke Exit: Bahawalpur the New Hub

    Pakistan’s Terror Map Shifts as Lashkar-e-Taiba Flees 400 km South from Muridke to Bahawalpur After Op Sindoor

    Even Terrorists Are Treated Better": Imran Khan Alleges Targeted Abuse

    Treated Worse Than Terrorist: Imran Khan Blames Army Chief Asim Munir for Jail Torture

    Raj Thackeray Warns BJP MP: ‘We’ll Drown You in Mumbai’s Sea’ Over Marathi Row

    Dubo Dubo Ke Maarenge : Raj Thackeray Threatens to Drown BJP MP Nishikant Dubey

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Air India Crash: US Safety Board Urges Caution Amid Ongoing Investigation

    Air India Crash: US Safety Board Urges Caution Amid Ongoing Investigation

    AI Appreciation Day Celebrated Globally, Spotlight on Innovation and Ethical Progress

    AI Appreciation Day Celebrated Globally, Spotlight on Innovation and Ethical Progress

    India Achieves 50% Non-Fossil Fuel Power Capacity

    India Achieves 50 pc Non-Fossil Fuel Power Capacity, Five Years Ahead of Schedule

    Advantages of Using an EMI Calculator Before Applying for a Personal Loan

    Advantages of Using an EMI Calculator Before Applying for a Personal Loan

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Strategic Shift: Bitra Island for Defence Forces

    India Secures Strategic Edge: Centre Moves to Acquire Bitra Island in Lakshadweep for Defence Forces

    India Successfully Tests Prithvi-II and Agni-I Ballistic Missiles

    India Successfully Tests Nuclear Capable Agni-I & Prithvi-II Ballistic Missiles in Odisha, Strengthens Strategic Deterrence

    Successful Test of ‘Akash Prime Air Defence System’ in Ladakh

    Successful Test of ‘Akash Prime Air Defence System’ at 15,000 Feet in Ladakh

    CDS Chauhan: India Needs Tomorrow’s Tech to Win Today’s Wars

    India Needs Tomorrow’s Tech to Win Today’s Wars, Says CDS Anil Chauhan; Urges Indigenous Tech Push

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    TRF Declared Global Terror Outfit After India’s Swift Diplomatic Strike

    India’s 72-Hour Blitz After Pahalgam Gets TRF Blacklisted by Washington

    TRF Ban a Win for India: Renewed Momentum to Greylist Pakistan at FATF

    TRF Sanctioned: Will Pakistan’s Terror Nexus Drag It Back to FATF Grey List?

    US Declares Pakistan’s Lashkar Proxy TRF a Terror Outfit,

    Pahalgam Massacre: US Declares Pakistan’s Lashkar Proxy TRF a Terror Outfit, Cites Trump’s Justice Call

    Baloch Insurgents Kill 29 Soldiers: Pakistan Army Losing Control in Balochistan

    Is Balochistan Slipping Away from Pak? 29 Soldiers Killed as BLA, BLF Launch Simultaneous Attacks

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Echoes of the Cholas in Today’s Bharat

    Conqueror of the Seas: Rajendra Chola and the Rise of Naval Bharat

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    One in Four Indian Married Couples Are Now Overweight

    ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

    Review Batery Casino India

    Review Batery Casino India

    What Learners Say about Simplilearn AI Course Reviews?

    What Learners Say about Simplilearn AI Course Reviews?

    Karnataka Govt Blames RCB for Chinnaswamy Stampede

    Congress- led Karnataka Govt Blames RCB for Chinnaswamy Stampede, Cites Kohli’s Video in HC

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

‘Gori Bahu Chahiye No More’ – Dainik Bhaskar has changed Matrimonial ads forever

Abhishek Kumar Singh by Abhishek Kumar Singh
6 March 2022
in Trending
Matrimonial Ads Dainik Bhaskar Initiative
Share on FacebookShare on X
  • Dainik Bhaskar has decided to not publish matrimonial ads demanding skin colour from a girl
  • Most matrimonial ads propagate the age-old idea that men are success objects while women are objects of gratification
  • It’s high time that Dainik Bhaskar’s initiative should be copied by publications to get Indian daughters relieved of such biases

While hunting through matrimonial ads in various publications, you must have read explicitly racist and sexist requirements like ‘Gori Bahu Chahiye’. You must have felt the rage inside you, only to find out that you can’t do much about it. However, Dainik Bhaskar has taken the initiative on our behalf.

Dainik Bhaskar takes the charge

Today onwards, Dainik Bhaskar will not allow any matrimonial ad which reflects a girl’s skin colour. On 6th March 2022, the renowned Hindi newspaper posted a snapshot of its official announcement about the same.

RelatedPosts

Ahead of Elections, Bihar CM Nitish Kumar Rolls Out 35% Reservation for Women in Govt Jobs

Beti Bachao Beti Padhao: A Decade of Changing Mindsets and Empowering India’s Daughters

A Soldier’s Love Story: Nikita Dhoundiyal’s Commitment to Country and Husband

Load More

Also Read: A landmark decision about women’s inheritance rights by Karnataka’s High Court

The announcement starts with underlining the role of women in taking India forward in the 21st century. It then describes its noble initiative in the following words, “Bhaskar Group has decided that from now on it will not be using words like white, wheatish or fair in advertisements related to marriage of women. For establishing a progressive society, each one of us will have to stand against such blatant racism. Every girl has some unique feature which is not related to her colour”

वैवाहिक विज्ञापनों में बेटियों के रंग से जुड़े विवरण अब नहीं छापेगा भास्कर #DainikBhaskar #matrimonial #advertisement pic.twitter.com/myUtwaTo1D

— Dainik Bhaskar (@DainikBhaskar) March 6, 2022

Bhaskar Group has expressed hopes that their initiative will be able to bring in more positive changes for future generations.

Also Read: Prega News knows how to destroy woke feminist ideals

Misogynistic matrimonial ads

Matrimonial ads are full of openly blatant disregard for racial, social, and economic norms of society. Most of these ads basically propagate the age-old idea that men are success objects while women are objects of gratification. Some of them also treat women as success objects as well.

Also Read: Hinduism: The true essence of women empowerment

These ads specifically demand a perfect (according to them) skin colour, shape, and size from the other side of the family. They post it as if they are not looking for a daughter-in-law, rather an employee who will come home and act as well as look in a certain specifically designed way for them.

Both genders are stereotyped in matrimonial ads

Height, weight, colour, educational background, expertise in household works are some of the common demands put forward by people looking for a bride in their ads. Similarly, a girl’s family also posts certain criteria which they require in prospective grooms. In the boys’ case, most of the criteria zero down to his earning potential to take care of his family.

Also Read: Mankind Pharma makes it tough for good men to come forward in society

We live in a society where a woman is well educated and as aware of her surroundings as a man. She is capable of doing everything a man can, to live in modern society. Still, society is finding it tough to get over her physical features. Dainik Bhaskar’s initiative needs to be followed by every other publication.

Tags: Dainik BhaskarMatrimonial AdsWhite Skin ObsessionWomen Empowerment
ShareTweetSend
Previous Post

Swamy came to Rajya Sabha as a hero and will be leaving it as a fallen angel

Next Post

Intellectuals had you believe that Sanskrit was a language of the elites. They were wrong

Related Posts

Shivaji’s Southern Triumph
Trending

Chhatrapati Shivaji’s Southern Legacy: The Maratha Flame in Tamil Nadu

20 July 2025

The majestic Gingee Fort in Tamil Nadu, often referred to as the “Troy of the East,” has finally earned...

Even Terrorists Are Treated Better": Imran Khan Alleges Targeted Abuse
Trending

Treated Worse Than Terrorist: Imran Khan Blames Army Chief Asim Munir for Jail Torture

19 July 2025

Former Pakistan Prime Minister Imran Khan has once again launched a scathing attack on the country’s military establishment, this...

Trump’s Repeated ‘India-Pakistan War’ Boasts: Why It’s Time India Moved On
Trending

Trump’s Repeated ‘India-Pakistan War’ Boasts: Why It’s Time India Moved On

19 July 2025

US President Donald Trump has once again claimed that he prevented a war between India and Pakistan—this time by...

Load More

Comments 1

  1. S says:
    3 years ago

    Awesome. Hope All papers follow.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

The Forgotten Maratha Legacy in Tamil Nadu

The Forgotten Maratha Legacy in Tamil Nadu

00:07:37

India’s ULRA Bomber: 12,000-km Beast That Can Strike Anywhere Without Refueling

00:07:39

The Shocking Truth About Mass Conversions in Tamil Nadu

00:07:26

The Butcher of Pahalgam: Sulaiman — Trained by ISI, Pakistan’s Commando-Turned-Terrorist

00:04:13

Congress’s Rohith Vemula Bill: Caste Polarization Masquerading as Reform

00:07:33
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap
MASHABLE IS A GLOBAL, MULTI-PLATFORM MEDIA AND ENTERTAINMENT COMPANY. FOR MORE QUERIES AND NEWS, CONTACT US AT info@mashablepartners.com


©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited