After destroying good western men and almost eliminating them from universities, the much-derided and anti-scientific concept of toxic masculinity has made its foray into India. Mankind Pharma seems to be have taken the responsibility of painting all men in a negative light.
Mankind Pharma goes woke and attack men:
The company has made an advertisement for International men’s day, in which it has ‘tackled’ negative aspects of being a man.
In one part, it shows a man stalking a woman and calling her inside his car while whistling. It is pertinent to note that the ad comes from the same Bollywood which has force-fed a generation of men into believing that you can get a girl to love you by chasing her in public places.
Also read: Wokeism is anti-evolution
It then trudges on to paint a man accepting dowry for marriage. The negative portrayal is nowhere close to reality, as in India, more than 98% of dowry cases turn out to be fake. Moreover, dowry has been outrightly banned in India, and a man is a slave to his post-marriage responsibilities of old era even after his divorce, while a woman is not. In old era marriages, a man was required to earn for his family, while the woman was required to nurture the family. But, new era divorce laws full of misandry, compel a man to pay for his wife’s spending even after divorce, while the woman is totally free from her pre-divorce responsibility of nurturing his family.
The next part shows a man showing off his anger on the food served by his wife. Yes, plenty of men do it, but most men love their family; the only reason they work in modern-day unnatural jobs is that they want their family smiling. It is unfair to paint a few bad apples as representatives of all apples.
Lastly, it shows some men urinating in a parking slot. It again makes a crime of generalizing a relatively rare phenomenon.
Pattern of negative portrayal of men:
The ad is a node in the pattern of negative representation of men in the advertising world. Within a decade of the feminist movement in India, men have gone from heroes of their families to being buffoons in advertisements and TV. This contributes to men feeling ashamed and confused about themselves and their natural behaviour. Rarely do we see any seriousness of male suicide rates in India, which comprise nearly 70% of total suicides in the country.
IVY league radical feminists and their brethrens dominate the ad world:
This kind of negative portrayal comes directly from radical feminists graduating in gender studies from IVY league universities. They had done a similar stunt in the US with Gillette, which ended up backfiring for the company. However, more than 50 years of the feminist cringe movement has pushed men to the brink, in the western world:
- They no longer are interested in attending colleges, as they are constantly derided for being born of the ‘wrong’ sex.
- Natural male behavior is now being attacked by clinicians as ‘attention deficit disorder’.
- Rather than giving direction to wild masculine spirits, naturally aggressive boys are being forced to take estrogen to just shun them down.
— Steven Pinker (@sapinker) February 5, 2019
Men are escaping the society:
Due to constant negative portrayal, men have started to escape their societal responsibilities. In one incident, no man came to save a woman who was raped barely a few feet from them in Chicago. They just do not want to participate in a thankless society anymore. There is an ominous war on men to crush them through their bodies, minds, and spirits, in the western world, and we are busy following them.
It would be better if Mankind Pharma had provided some solutions to the problems that they showed in the video. The ad seems to be just a virtue-signaling stunt by the pharma giant to gain some brownie points, by going with the woke flow. It may result in increasing the profits of the company, but it only inhibits men to take up their societal responsibility. Men who are naturally wild and rebellious in nature, will take up societal role only when they are appreciated for it and not derided.