• About us
  • Careers
  • Brand Partnerships
TFI Official Merchandise
TFI हिन्दी
TFI Global
Friday, February 3, 2023
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    The disintegration of BYJU’s has just begun

    The disintegration of BYJU’s has just begun

    Himanta Biswa Sarma Launches Crackdown on Child Marriage in Assam

    Himanta Biswa Sarma Launches Crackdown on Child Marriage in Assam

    Tom-Foolery Exposed: The Savage Science of Victimology

    Tom-Foolery Exposed: The Savage Science of Victimology

    Hydrogen trains

    Budget lights the fire for Indian Railways’ Hydrogen transformation

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    The disintegration of BYJU’s has just begun

    The disintegration of BYJU’s has just begun

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Artificial Intelligence India

    Unlocking Artificial Intelligence Potential: India’s 2023 Budget and the Future

    new tax regime

    Budget 2023: Income Tax breakthrough for India’s middle class

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Defence budget India

    Modernization of Indian defence: Right trajectory but low velocity

    AK-203 rifles

    Amethi has started producing the dreaded AK 203 for India and the world

    HELINA and VSHROD

    Amidst build up on China and Pakistan border India gets HELINA and VSHROD

    K9-Vajra

    K9 VAJRA: The Made in India weapon that China fears

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Arindam Bagchi IWT

    India takes charge on Indus Water Treaty

    In the Presidential year of G20, they have waged an info war against India

    In the Presidential year of G20, they have waged an info war against India

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Ajit Doval Jake Sullivan

    The Quiet Revolution: India’s Diplomatic Success in Bringing Tech Transfer

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    Ram V. Sutar

    The legacy of Ram V. Sutar: A gift from Bhagwan Vishwakarma

    Dilip Kumar Indira Gandhi

    When Dilip Kumar silenced Indira Gandhi

    Bhagwan Vishnu Bhavishya Badri

    Is Bhagwan Vishnu leaving Badrinath and shifting to Bhavishya Badri?

    Banjara community

    Banjaras are Sanatani and everything else about them is cropped up

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    S Balbir: The Voice That Suddenly Went Silent

    S Balbir: The Voice That Suddenly Went Silent

    Sharad Kelkar: An underrated gem of Indian Cinema

    Sharad Kelkar: An underrated gem of Indian Cinema

    Sayaji Shinde

    Unrecognized in Bollywood, but Celebrated Everywhere Else: The Tale of Sayaji Shinde

    Anurag Kashyap

    Anurag Kashyap’s new facade: Bollywood’s left intelligentsia plans to befool the nationalist audience

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    The disintegration of BYJU’s has just begun

    The disintegration of BYJU’s has just begun

    Himanta Biswa Sarma Launches Crackdown on Child Marriage in Assam

    Himanta Biswa Sarma Launches Crackdown on Child Marriage in Assam

    Tom-Foolery Exposed: The Savage Science of Victimology

    Tom-Foolery Exposed: The Savage Science of Victimology

    Hydrogen trains

    Budget lights the fire for Indian Railways’ Hydrogen transformation

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    The disintegration of BYJU’s has just begun

    The disintegration of BYJU’s has just begun

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Budget 2023’s Delicate Dance: Balancing Fiscal, Populism and the Public Interest

    Artificial Intelligence India

    Unlocking Artificial Intelligence Potential: India’s 2023 Budget and the Future

    new tax regime

    Budget 2023: Income Tax breakthrough for India’s middle class

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Defence budget India

    Modernization of Indian defence: Right trajectory but low velocity

    AK-203 rifles

    Amethi has started producing the dreaded AK 203 for India and the world

    HELINA and VSHROD

    Amidst build up on China and Pakistan border India gets HELINA and VSHROD

    K9-Vajra

    K9 VAJRA: The Made in India weapon that China fears

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Arindam Bagchi IWT

    India takes charge on Indus Water Treaty

    In the Presidential year of G20, they have waged an info war against India

    In the Presidential year of G20, they have waged an info war against India

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Macron-Modi-Biden: France gives India an edge in dealing with the USA

    Ajit Doval Jake Sullivan

    The Quiet Revolution: India’s Diplomatic Success in Bringing Tech Transfer

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    Ram V. Sutar

    The legacy of Ram V. Sutar: A gift from Bhagwan Vishwakarma

    Dilip Kumar Indira Gandhi

    When Dilip Kumar silenced Indira Gandhi

    Bhagwan Vishnu Bhavishya Badri

    Is Bhagwan Vishnu leaving Badrinath and shifting to Bhavishya Badri?

    Banjara community

    Banjaras are Sanatani and everything else about them is cropped up

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    S Balbir: The Voice That Suddenly Went Silent

    S Balbir: The Voice That Suddenly Went Silent

    Sharad Kelkar: An underrated gem of Indian Cinema

    Sharad Kelkar: An underrated gem of Indian Cinema

    Sayaji Shinde

    Unrecognized in Bollywood, but Celebrated Everywhere Else: The Tale of Sayaji Shinde

    Anurag Kashyap

    Anurag Kashyap’s new facade: Bollywood’s left intelligentsia plans to befool the nationalist audience

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
No Result
View All Result

HOME » Politics » Opinions » Why Bollywood stars must not be made state ambassadors

Why Bollywood stars must not be made state ambassadors

TFIPOST News Desk
by TFIPOST News Desk
18 July 2019
in Opinions
0
bollywood, stars, brand ambassadors

(PC: The Northeast Today)

1.1k
VIEWS
Share on FacebookShare on Twitter

Being Assam Tourism’s Brand Ambassador, Priyanka’s passive involvement in the state affairs surely raised several eyebrows when various users over social media platforms called out her silence on the Assam floods which according to an official of the Assam State Disaster Management Authority has affected a total of 4,175 villages, with 46.28 lakh people, while close to 90,000 hectares of agricultural lands are inundated.

Dear Priyanka Chopra
In case you have forgotten, you are also the Brand Ambassador of Assam Tourism. A state submerged in flood right now. Where is your concern, your tweet creating awareness and asking people to extend help for them?
Shame on you. https://t.co/C1BH9dpTy7

— Aditi AGARWAL (@aditiagarwal811) July 16, 2019

Many people also called for the removal of Priyanka Chopra from the post and called for other personalities involved in the state to be given the responsibility. The name of 19-year-old star athlete Hima Das was also pitched by many who recently donated half of her salary towards the flood relief operations. 

I have contributed my bit and requesting others also to please help people of Assam. #AssamFloods https://t.co/y7ml1EMGzG

— Hima MON JAI (@HimaDas8) July 16, 2019

These events have further churned a larger debate of various Bollywood star personalities being hired as brand ambassadors by tourism departments of various states. While these Bollywood actors charge heavy fees for their services which is ultimately born by the taxpayers in the state, surely calls for close scrutiny of their effectiveness in improving the tourism prospects in the states.

Shah Rukh Khan who was hired as the brand ambassador for West Bengal, by West Bengal Chief Minister has been pitching for the known for its rich culture, festivals, placid scenery. Another Bollywood star Preity Zinta is the brand ambassador for Himachal Pradesh which is also her home state. Another Bollywood personality Prachi Desai has been the Brand Ambassador for the coastal state of Goa and similarly many other states have been hiring personalities from Bollywood to attract tourists to their states.

Contrary to the trend several states like Andhra Pradesh, for example, had hired Badminton Star Saina Nehwal as the brand ambassador since 2010. Similarly, mountaineer Anshu Jamsenpa who conquered the Mt. Everest in 2011 became the brand ambassador of North East India Tourism campaign.

Though there is no concrete evidence that these stars had helped increase the tourist footfalls in respective states, questions of bringing in people from other fields like sports are surely genuine and timely. One striking example of a state which shunned the major trend and went ahead with innovative way to promote their tourism can be seen in the ‘human by nature’ campaign by Kerala Tourism. The unique campaign which avoids film stars as brand ambassadors hails the fishermen who turned saviors during the floods as ambassadors; the department introduced them as brand ambassadors of Kerala tourism.

The numbers also proved the effectiveness of the campaign which did not include any Bollywood personality. The state, in 2018, had an income of Rs 36,528 crore from tourism sector further examination showed that compared to 2017, the income saw a spike of Rs 2,874 crore in 2018. A total of 1.67 crore tourists had visited the southern state last year. Now as the users fume over Priyanka’s neglect over Assam floods, other Bollywood stars and their effectiveness is also sure to come under the scanner.

Tags: Bollywood starsBrand Ambassadors
Share557TweetSend
Previous Post

While the nation celebrates 20 years of Kargil victory, chapter on Kargil war omitted from college syllabus in Madhya Pradesh

Next Post

Amit Shah says Modi govt will ensure every illegal immigrant in the country is identified and deported

TFIPOST News Desk

TFIPOST News Desk

India’s most loved Right-Wing blog

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Most Read
  • Comments
  • Latest
Xi Jinping, coronavirus, Shinzo Abe, china, Japan, coornavirus, COVID-19, Wuhan Virus

‘Pack up and get out of there,’ Japan to spend $2.2 billion to get Japanese companies to exit China

9 April 2020
ajay devgn karan johar

The man who bullied the Bully – How Ajay Devgn made Karan Johar’s monopoly a joke and forced him to apologize

22 June 2020
Huawei, China, Trump, USA, Xi Jinping

‘Our survival is at stake now,’ Chinese Telecom giant Huawei crumbles after US ban on Semiconductor exports

19 May 2020
T-Series Sonu Nigam Divya Khosla Kumar Bhushan Kumar

T-Series forced to take down Atif Aslam’s video, Divya Khosla trolled. T-Series has a bad day in office

25 June 2020
Meat Ban

A Jain responds to Meat Ban in Mumbai

Public Sector Bank, Government, Bill

Dear bank employees, continue your stride but PSBs will be privatized

anti-Hindi

Anti-Hindi Forever?- In search of a National Language!

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Arindam Bagchi IWT

India takes charge on Indus Water Treaty

3 February 2023
The disintegration of BYJU’s has just begun

The disintegration of BYJU’s has just begun

3 February 2023
S Balbir: The Voice That Suddenly Went Silent

S Balbir: The Voice That Suddenly Went Silent

3 February 2023
Himanta Biswa Sarma Launches Crackdown on Child Marriage in Assam

Himanta Biswa Sarma Launches Crackdown on Child Marriage in Assam

3 February 2023

Popular This Week

Preity Zinta
Cinema

Preity Zinta – The woman who stood up to the underworld, but paid a heavy price for it

by Paurush Gupta
30 January 2023
Adani-Hindenburg row: Decoding the hidden agendas
Premium

Adani-Hindenburg row: Decoding the hidden agendas

by Abhishek Kumar Singh
29 January 2023
Govinda congress
Cinema

When Govinda started literally pleading in front of Sonia Gandhi

by TFIPOST News Desk
31 January 2023
The untold story of Swami Pranavananda
History

The untold story of Swami Pranavananda

by Abhishek Kumar Singh
29 January 2023
Reality of Bageshwar Dham
Analysis

The Bageshwar Dham: The Reality of Dhirendra Krishna Shastri

by Tejasvi Malhotra
31 October 2022

©2023 TFI Media Private Limited

  • Terms of use
  • Privacy Policy
  • Sitemap
No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFI Official Merchandise
TFI हिन्दी
TFI Global
  • About us
  • Careers
  • Brand Partnerships

©2023 TFI Media Private Limited

Follow us on Twitter

and never miss an insightful take by the TFIPOST team

Follow @tfipost