• About us
  • Careers
  • Brand Partnerships
TFI Official Merchandise
TFI हिन्दी
TFI Global
Monday, March 27, 2023
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    A bigger conspiracy lies behind Rahul Gandhi’s ouster

    A bigger conspiracy lies behind Rahul Gandhi’s ouster

    A point-by-point rebuttal on Renuka Chowdhury’s rants

    A point-by-point rebuttal on Renuka Chowdhury’s rants

    The desperate attempt by liberals to turn Rahul Gandhi’s expulsion as “death of democracy” globally

    The desperate attempt by liberals to turn Rahul Gandhi’s expulsion as “death of democracy” globally

    Khalistanis’ Fatal Mistake: Disrespecting Sardar Bhagat Singh

    Khalistanis’ Fatal Mistake: Disrespecting Sardar Bhagat Singh

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Portfolio Management Services types

    Types of Portfolio Management Services

    Gadkari’s new big plan

    Gadkari’s new big plan

    ICEA warns against Chinese stakes in Joint ventures

    ICEA warns against Chinese stakes in Joint ventures

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Khalistan – Pakistan’s only successful project against India

    Khalistan – Pakistan’s only successful project against India

    Defence Ministry to boost IAF’s capabilities

    Defence Ministry to boost IAF’s capabilities

    ASEAN’s Defence Market: India and South Korea Compete for Supremacy

    ASEAN’s Defence Market: India and South Korea Compete for Supremacy

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    The Hidden Hand of US Influence in Sri Lanka: Cold War Strategies Revisited

    The Hidden Hand of US Influence in Sri Lanka: Cold War Strategies Revisited

    India-US relations: The next President inherits a complex legacy from Biden

    India-US relations: The next President inherits a complex legacy from Biden

    Khalistani

    After India’s veiled warning, countries around the world crack down on Khalistanis.

    carbon tax India

    EU wanted to impose carbon tax on India, ends up getting penalised

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    The truth of Qutb Minar

    The truth of Qutb Minar

    100 years of Hindustan Republican Association: A Journey of Courage and Conviction

    100 years of Hindustan Republican Association: A Journey of Courage and Conviction

    India’s next Kartarpur—like project

    India’s next Kartarpur—like project

    Malik Ambar and the Maratha Connection: A Tale of Strategic Alliances

    Malik Ambar and the Maratha Connection: A Tale of Strategic Alliances

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Bheed: One of the worst films in the history of mankind

    Bheed: One of the worst films in the history of mankind

    Jawan Postponed: How It Affects SRK

    Jawan Postponed: How It Affects SRK

    Reusable water bottles have 40,000 times more bacteria than a toilet seat

    Reusable water bottles have 40,000 times more bacteria than a toilet seat

    Johnny Lever has a profound message for makers like Farhad Samji

    Johnny Lever has a profound message for makers like Farhad Samji

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    A bigger conspiracy lies behind Rahul Gandhi’s ouster

    A bigger conspiracy lies behind Rahul Gandhi’s ouster

    A point-by-point rebuttal on Renuka Chowdhury’s rants

    A point-by-point rebuttal on Renuka Chowdhury’s rants

    The desperate attempt by liberals to turn Rahul Gandhi’s expulsion as “death of democracy” globally

    The desperate attempt by liberals to turn Rahul Gandhi’s expulsion as “death of democracy” globally

    Khalistanis’ Fatal Mistake: Disrespecting Sardar Bhagat Singh

    Khalistanis’ Fatal Mistake: Disrespecting Sardar Bhagat Singh

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Portfolio Management Services types

    Types of Portfolio Management Services

    Gadkari’s new big plan

    Gadkari’s new big plan

    ICEA warns against Chinese stakes in Joint ventures

    ICEA warns against Chinese stakes in Joint ventures

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Khalistan – Pakistan’s only successful project against India

    Khalistan – Pakistan’s only successful project against India

    Defence Ministry to boost IAF’s capabilities

    Defence Ministry to boost IAF’s capabilities

    ASEAN’s Defence Market: India and South Korea Compete for Supremacy

    ASEAN’s Defence Market: India and South Korea Compete for Supremacy

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    From Pipeline to Power Grid: India and Bangladesh Forge Stronger Energy Bonds

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    The Hidden Hand of US Influence in Sri Lanka: Cold War Strategies Revisited

    The Hidden Hand of US Influence in Sri Lanka: Cold War Strategies Revisited

    India-US relations: The next President inherits a complex legacy from Biden

    India-US relations: The next President inherits a complex legacy from Biden

    Khalistani

    After India’s veiled warning, countries around the world crack down on Khalistanis.

    carbon tax India

    EU wanted to impose carbon tax on India, ends up getting penalised

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    The truth of Qutb Minar

    The truth of Qutb Minar

    100 years of Hindustan Republican Association: A Journey of Courage and Conviction

    100 years of Hindustan Republican Association: A Journey of Courage and Conviction

    India’s next Kartarpur—like project

    India’s next Kartarpur—like project

    Malik Ambar and the Maratha Connection: A Tale of Strategic Alliances

    Malik Ambar and the Maratha Connection: A Tale of Strategic Alliances

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Bheed: One of the worst films in the history of mankind

    Bheed: One of the worst films in the history of mankind

    Jawan Postponed: How It Affects SRK

    Jawan Postponed: How It Affects SRK

    Reusable water bottles have 40,000 times more bacteria than a toilet seat

    Reusable water bottles have 40,000 times more bacteria than a toilet seat

    Johnny Lever has a profound message for makers like Farhad Samji

    Johnny Lever has a profound message for makers like Farhad Samji

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
No Result
View All Result

HOME » Politics » Opinions » Wokeism is the only way forward for Swiggy

Wokeism is the only way forward for Swiggy

It is like what they say, “नाम बिकता है”

Shubham Bajpai
by Shubham Bajpai
12 March 2023
in Opinions
0
Wokeism is the only way forward for Swiggy
245
VIEWS
Share on FacebookShare on Twitter

Success is never an overnight phenomenon. We all have heard this many times, and it is indeed true. But when we specifically talk about the marketing world, and that too in this privatized and globalized one, things can never apply symmetrically. It is like what they say, “नाम बिकता है”  which means a product is sold on its name instead of its quality.

This approach has led marketing-based organizations to advertise in a creative way. In that pursuit, they sometimes use the emotions of people and even go to an extent to hurt them so that they could get attention. The best and most recent example of this is Swiggy.

Swiggy is seeking attention

If you don’t believe it, then look at the recent events related to Swiggy. On the occasion of Holi, their grocery department, Swiggy Instamart, released an advertisement that received people’s backlash rather than fame. In the aforementioned ad, they attempted to link eggs with the festival of Holi, and when the water level started rising, Swiggy quietly decided to remove those hoardings.

– @Swiggy did you put up the same billboard during Eid, asking Muslims to refrain from slaughtering goats or during Christmas urging Christians to not cut down trees? Keep your Hinduphobia out of our festivals and let us celebrate Holi the way we want. #HinduPhobicSwiggy pic.twitter.com/Nx4uYPqpr9

— Mithie (@_ahania) March 7, 2023

In the advertisement, a checklist of egg usage is displayed, which advises against throwing eggs at someone’s head. The advertisement had the hashtag #buramatkhelo. It was demeaning, as hardly any instances have been found where throwing eggs on someone’s head is part of celebrating Holi.

Removing the advertisement is just a part of the strategy to show that it was unintentional, which it is not. Even a kid in this country knows what Holi is and how, just days before Holi, new propaganda starts. It is just a hit to the ages-old civilization with the intention of gaining attention so as to remain a relevant name in the market. And as Hinduism is tolerant, Swiggy knew that it was a soft target and tried to outsmart the people.

Swiggy wants meat to be delivered to the temple

But in the second incident, there was not as much intelligence visible. A delivery partner refused to deliver to a temple at his location. Swiggy fired that delivery partner over it, but what was his mistake? His name was Sachin Panchal, and his mistake was that he did not want to compromise his religion by delivering meat to the temple.

These incidents are nothing but the result of an eagle-eyed search for opportunities to get attention. It is also a fact that Swiggy is making losses, so the company has used the incident as an excuse to fire the delivery boy. And the Holi incident, on the other hand, proves that wokism is the only way left for Swiggy.

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM

Also Watch:

Tags: AdvertisementHoliHoli-Egg ControversySwiggyWokeism
ShareTweetSend
Previous Post

10 YouTube Channels for Yoga Lovers to Enhance Their Practice

Next Post

Pro Level Editing: 10 Free Mobile Photo Editing Apps for Photo Editors for Android

Shubham Bajpai

Shubham Bajpai

Columnist, TFI Media. In Data I trust, Rest I Test.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Most Read
  • Comments
  • Latest
Xi Jinping, coronavirus, Shinzo Abe, china, Japan, coornavirus, COVID-19, Wuhan Virus

‘Pack up and get out of there,’ Japan to spend $2.2 billion to get Japanese companies to exit China

9 April 2020
ajay devgn karan johar

The man who bullied the Bully – How Ajay Devgn made Karan Johar’s monopoly a joke and forced him to apologize

22 June 2020
Huawei, China, Trump, USA, Xi Jinping

‘Our survival is at stake now,’ Chinese Telecom giant Huawei crumbles after US ban on Semiconductor exports

19 May 2020
T-Series Sonu Nigam Divya Khosla Kumar Bhushan Kumar

T-Series forced to take down Atif Aslam’s video, Divya Khosla trolled. T-Series has a bad day in office

25 June 2020
Meat Ban

A Jain responds to Meat Ban in Mumbai

Public Sector Bank, Government, Bill

Dear bank employees, continue your stride but PSBs will be privatized

anti-Hindi

Anti-Hindi Forever?- In search of a National Language!

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

The truth of Qutb Minar

The truth of Qutb Minar

27 March 2023
A bigger conspiracy lies behind Rahul Gandhi’s ouster

A bigger conspiracy lies behind Rahul Gandhi’s ouster

27 March 2023
100 years of Hindustan Republican Association: A Journey of Courage and Conviction

100 years of Hindustan Republican Association: A Journey of Courage and Conviction

27 March 2023
The Hidden Hand of US Influence in Sri Lanka: Cold War Strategies Revisited

The Hidden Hand of US Influence in Sri Lanka: Cold War Strategies Revisited

27 March 2023

Popular This Week

Khalistani
Politics

No More Tolerance for Khalistanis: India’s Stand Against International Terrorist sympathisers

by Shubham Bajpai
22 March 2023
Khalistani
Geopolitics

After India’s veiled warning, countries around the world crack down on Khalistanis.

by Shubham Bajpai
23 March 2023
Kerala Christians BJP
Politics

Kerala Christians’ puts one condition to vote for BJP

by Paurush Gupta
21 March 2023
enemy properties
Politics

Home Ministry to sell enemy properties worth Rs 1 trillion

by Shubham Bajpai
21 March 2023
Oh!! Shut up Jagmeet Singh
Opinions

Oh!! Shut up Jagmeet Singh

by Sabita Mishra
20 March 2023

©2023 TFI Media Private Limited

  • Terms of use
  • Privacy Policy
  • Sitemap
No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFI Official Merchandise
TFI हिन्दी
TFI Global
  • About us
  • Careers
  • Brand Partnerships

©2023 TFI Media Private Limited

Follow us on Twitter

and never miss an insightful take by the TFIPOST team

Follow @tfipost