Brahmastra tickets scam: Have you heard the famous saying that “all that glitters is not gold”? The buzz around Brahmastra through hefty PR campaigns has more to it than what meets the eye. Its PR team is sloughing overtime in painting a rosy picture that can create waves among cinema fans and force them to dance to Bollywood’s propaganda tunes again. However, social media has time and again exposed all these unfound PR campaigns and have forced Bollywood cabals to eat the humble pie.
PR generated Blockbuster prophecies will boomerang
Bollywood cabal has been turned upside down by the disgruntled audiences. Boycott trends have completely demolished their glassy palaces. The so-called superstars of Bollywood have been forced to go overboard to market their unsellable product. While some celebs underwent a breakdown of their senses and threatened audiences for such boycott trends. Other Bollywood actors are using money to create a Lala Land scenario to project as if they have made an epic like ‘Mahabharat’ that will completely change the outlook of the audience towards Bollywood.
As per rosy pictures in PR pieces, Brahmastra is all set to become a blockbuster movie at the first go. Reportedly, around 1.31 lakh Brahmastra movie tickets in national chains were sold in advance, for the opening day, by midnight of 7th of September. Around 2.50 lakh plus tickets have been booked for the opening weekend in the three national chains.
Two major theatre chains, INOX and PVR, have been sharing their advance bookings for Brahmastra opening day and opening weeks. INOX claimed that it has sold more than 1,25,000 tickets of Brahmastra movie for the first weekend. While PVR boasted the milestone of 1 lakh tickets sold for the Brahmastra movie.
These advance booking tickets of Brahmastra sold so far are worth around Rs 5-6 crore. These media portals are projecting Rs 20-25 crore opening collection for Brahmastra on the first day. But, seeing the past trend, this figure seems to be on the higher side as only Bhool Bhulaiyaa 2 clocked decent numbers on its release day. Kartik Aaryan-starrer movie is the biggest Bollywood opening grosser this year with a net collection of around Rs 14 crores on first day.
Himalayan task against Brahmastra
The Bollywood linked media portals are highlighting decent performances in Metro towns and cities, completely overlooking sluggish or no growth at tier2 and tier3 cities – single screens, which ultimately decide the fate of any movie. Apparently, around 5 lakh tickets of the Hindi version of KGF2 were sold in advance. So, around 2-3 lakhs advance tickets sold of Brahmastra is not an indicator of a blockbuster hit.
Additionally, it has to be kept in mind that Brahmastra was made with a humongous budget of Rs 410 crores. So, it not only needs a grand Rs 30-40 crore opening on the release day but it has to also constantly keep that pace to quickly achieve the break-even point. All of the recent releases have shown that the audience is giving priority to content. So, if Brahmastra fails on that aspect or crops needless controversy like its star cast has been indulged in, it will fall flat on the 72 mm screen.
The Hindi cinema industry is badly in need of a success as all their past tricks have been called off and have boomeranged badly on them. Just like that, this old trick of hefty PR campaigns will fall flat if the team and crew rake controversies and hurt the sentiments of those from whom they want to earn their luxuries.
Finally, the Bollywood cabal, with its deep pockets, may persuade several Bollywood linked media portals to go gaga about it. But the reality is that it has been shown mirror by the Ujjain public. It can’t scam public sentiments and it is high chance that it will fail from its own weight.
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