“Our business is our business, none of your business.” Remember this ‘iconic’ dialogue from the movie Race 3? The movie had given enough content for the meme makers and social media was occupied with the trolling and memes on the movie. The movie was a super hit. Scratching your head? Well, hold your horses.
Race 3 had made a collection of 169 crores and few ‘entertainment intellectuals’ in India believe that if a movie crosses the 100-crore mark, it is counted as a hit. Contrary to this belief, the movie was beyond disaster. So, the moral of this story is that all that glitters is not gold, and all films that cross the 100-crore mark are not hit.
The new trend of 100 crore flops
100 crore was a significant number that any movie needed in Bollywood enter to enter the category of hits. The movies aimed at achieving the number in order to get them labelled as a hit. Right from Aamir Khan’s Ghajini to Salman Khan’s wanted and many more, the Bollywood industry witnessed hundreds of superhits in the last few years. However, we are now fast moving to an era where Bollywood has started giving flops even after making 100 crores at the box office.
Jug Jug Jeeyo and many more
Recently, Taran Adarsh took to Twitter to inform about the box office collection of the recently released Jug Jug Jeeyo. He tweeted, “#JugJuggJeeyo is faring exceptionally well #Overseas… Total till [second] Sat… #Australia: A$ 576,677 #NZ: NZ$ 160,472 #UK: £ 285,965 #NorthAmerica: Will cross $ 1.5 mn tonight comScore #JJJ *worldwide* [#India + #Overseas] total crosses ₹ 100 cr. *Gross BOC*.”
The producer of the film is Karan Johar who has an almost negligible connection with family values, traditions, and rituals. Thus, the movie failed at the box office as Karan Johar wanted to give a family message through his film. For those unaware, the budget of this film was 85 crores and it managed to earn only 67 crores in almost two weeks.
Yes, Jug Jug Jeeyo has earned only Rs 67 crores in India. The 100 crores it has earned is its global collection which couldn’t make the film a hit.
Interestingly, this year, Bollywood has given multiple 100-crore flops – Radhey Shyam and Gangubai Kathiawadi. The film Radhey Shyam was at a cost of more than 320 crores. However, it suffered a terrible loss and could earn a total of 210 crores. Similarly, Gangubai Kathiawadi earned more than 100 crores but was declared a flop by the critics.
The terrible third instalment of the Race franchise taken over by Salman Khan is 2018’s most trolled film by far. The film made a collection of 169 crores and yet failed to register a HIT against its name.
From Tubelight to Dilwale and 83 to Race 3, the list of the movies which earned a whopping amount but were a disaster at the box office is never-ending. Even Salman Khan, Shah Rukh Khan and Aamir Khan who are believed to start the 100-crore trend are now giving major flops despite the fact their movies always earn a decent amount of money.
Thus, I welcome you to witness the new Bollywood which is consistent when it comes to giving flops despite making money.
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