TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    The Rise of India - Unscripted, Unstoppable, Unbowed

    The Rise of India – Unscripted, Unstoppable, Unbowed

    Government Clarifies to MPs: Jaishankar's Remarks on 'Operation Sindoor' Misrepresented

    Government Clarifies to MPs: Jaishankar’s Remarks on ‘Operation Sindoor’ Misrepresented, Trump Did Not Broker Any ‘Understanding’

     Nusraat Faria

    Popular Bangladeshi actress Nusraat Faria, who portrayed the role of Sheikh Hasina in the biopic Mujib detained at Dhaka Airport

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Trading Signals Explained: A Comprehensive Guide

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    European Union

    European Union : The Colonial Karma Strikes Back

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    UNSC

    UNSC Rejects Pakistan’s Anti-India Narrative, Demands Accountability for Pahalgam Terror Attack

    Credit: ANI

    India Japan Defence Meet: Pahalgam Attack Sparks Renewed Solidarity

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    The Complete Guide to Education Loan Interest Rates in 2025

    The Complete Guide to Education Loan Interest Rates in 2025

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Which Casino Game Actually Fits You?

    Which Casino Game Actually Fits You?

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    The Fashion and Modernity Shown by Borsa Elisabetta Franchi

    The Fashion and Modernity Shown by Borsa Elisabetta Franchi

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    ‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

    The Rise of India - Unscripted, Unstoppable, Unbowed

    The Rise of India – Unscripted, Unstoppable, Unbowed

    Government Clarifies to MPs: Jaishankar's Remarks on 'Operation Sindoor' Misrepresented

    Government Clarifies to MPs: Jaishankar’s Remarks on ‘Operation Sindoor’ Misrepresented, Trump Did Not Broker Any ‘Understanding’

     Nusraat Faria

    Popular Bangladeshi actress Nusraat Faria, who portrayed the role of Sheikh Hasina in the biopic Mujib detained at Dhaka Airport

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    The Silent Revolution: How Quantum AI Is Rewriting Cybersecurity, Finance, and Warfare

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Trading Signals Explained: A Comprehensive Guide

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Why the PMO Must Take the Cockpit of India’s Jet Program?

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    Made in China, Destroyed by India: How Operation Sindoor Crushed China-Pakistan’s War Gamble

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    India, Pakistan Military Commanders (DGMO) to Hold Key Talks Post-Ceasefire Understanding

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    European Union

    European Union : The Colonial Karma Strikes Back

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    UNSC

    UNSC Rejects Pakistan’s Anti-India Narrative, Demands Accountability for Pahalgam Terror Attack

    Credit: ANI

    India Japan Defence Meet: Pahalgam Attack Sparks Renewed Solidarity

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    The Complete Guide to Education Loan Interest Rates in 2025

    The Complete Guide to Education Loan Interest Rates in 2025

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Erectile Dysfunction: Separating Fact from Fiction Before You See That Sexologist Doctor in Bangalore

    Which Casino Game Actually Fits You?

    Which Casino Game Actually Fits You?

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    The Thrill of Competition: Why We Love High-Stakes Moments in the Online Casino Malaysia

    The Fashion and Modernity Shown by Borsa Elisabetta Franchi

    The Fashion and Modernity Shown by Borsa Elisabetta Franchi

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

Facebook takes the Tik Tok route as it prioritizes consumption over connection

Tejasvi Malhotra by Tejasvi Malhotra
27 July 2022
in Analysis, Trending
Facebook
Share on FacebookShare on X

The world is witnessing advancements in technology with each passing day. This gives rise to newly emerging social media platforms. Tiktok is one such platform that carries a huge prevalence among the masses. In light of its burgeoning popularity, other platforms like Facebook are now trying to imitate its strategies to lure the audience.

Facebook is on the verge of a new change

In a recent buzz, it came that Meta, a technology company, is planning a modification in Facebook and Instagram’s app, in order to make it resemble the rival app- TikTok. Through this, it can be made apparent that Facebook is facing an existential crisis in the industry.

RelatedPosts

Is the Internet rewiring our brains?

Parliamentary Panel to summon Meta after Mark Zuckerberg said Narendra Modi lost Lok Sabha polls

New Delhi registers strong protest against Bangladeshi adviser’s provocative FB Post seeking to annex part of India

Load More

Lately, Instagram announced its recent strategy. It claimed that from now on, any video posted under the timing range of 15 minutes will be converted into a reel. In addition, if that video is posted from a public account, then it will automatically be fed into the company’s recommendation algorithms. This is in order to show it to other accounts and for better reach.

On the other hand, Facebook’s strategy includes splitting its classic News Feed on its iOS and Android apps. The users will be immediately taken to a ‘Home’ tab. This is where the company’s “discovery engine” will promote content it thinks the user will be interested in, said CEO Mark Zuckerberg.

Also read: Sheryl Sandberg, the real brains behind Facebook’s evil algorithm

Interestingly,  Mark Zukerberg, the Co-founder of Facebook, as reported by Bloomberg, had previously said, “People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly.” Through this, we can concluded that Tiktok is proving to be a threat to the most used social media platform of our childhood.

Undoubtedly, the Chinese social media app allured a vast swathe of individuals, which led to its insane popularity across generations. Considering this, platforms like Facebook are now looming in a dilapidated state. To which, it is becoming intrinsic for it to rectify the faults and regain its drowning share of prevalence.

Facebook’s strategies to save itself

For the past some years, Facebook is facing an existential crisis in a completely competitive market. The frequent launching and closing of social media platforms is no more a secret to us. There have been dozens of apps that came and vanished in no time. And, Facebook is scared of the same thing happening to it. It doesn’t want its name to be engrained in this list. Because of this, Mark Zuckerberg is trying all possible tactics to save his company.

Also read: Facebook is dying a very slow and excruciating death

In 2012, Facebook made a revelationary acquisition of ‘Instagram’ for $1 billion. The buying of Instagram was a move to avoid competition as it could have hurt the social network. It was eventually revealed that Zukerberg wanted to acquire Instagram because it was becoming a threat to Facebook’s old enjoyed prevalence among the masses.

In 2014, Zukerberg’s Facebook acquired messaging app ‘Whatsapp’ for $19 billion. For months, the company tracked the algorithms and prevalence of WhatsApp using Onavo, a VPN and data analytics app. Further, the collected data showed that the messaging app was not just a rising competitor, but a potential Facebook killer as well.

Moreover, Facebook changing its name to ‘meta’ became a huge sensation, when the company decided to build its new project of ‘metaverse’. Meta is a shared virtual environment that Facebook is betting upon to be the successor of the mobile internet. This announcement was made to lure youngsters who are more attracted to the ‘Artificial intelligence or AI’ concept. It was the company’s strategy to widen its sphere of popularity and serve the public with increased opportunities to connect to Facebook.

Also read: In 3 to 4 years there will be no Facebook, or Meta as they like to call it

Tiktok weighing heavy over facebook

All the aforementioned initiatives were perceived as a re-ignition of Facebook’s popularity. The company is probably missing its old phenomenon of being the talk of the town. The company is incessantly facing a decline in acceptance in the market. The newly emerging platforms are rigorously competing with Facebook.

It is pertinent to note that Facebook’s user growth has declined in the latest quarter. According to a Business Standard report, the first stagnation in the social network’s history caused Meta Platform’s stock to collapse 25 per cent, which is in addition set to wipe over $200 billion from its market value.

TikTok reached the milestone of 3 billion downloads worldwide in July 2021. This was despite it being banned in India the previous year and losing a considerably large audience. According to Statista, the popular video app still ranks as one of the leading apps on the Google Play Store and the Apple App Store worldwide. In addition, as per the data for 2021, Tiktok reached 30 million monthly active users on Android devices and 120 million monthly active users of iOS devices.

Due to this upsurge in popularity of TikTok, Facebook is experiencing a steep decline. The company is facing an unexpected decline in shares by around 25 per cent. Now, it is apparent that Facebook is on the verge of decline and probably it will show its mere presence in history. However, it is trying to regain its lost popularity by imitating Tiktok’s technique of success.

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM

Also Watch:

Tags: AppCompanyfacebookinstagramMetaMetaverseplatformspopularityStrategyTikTok
ShareTweetSend
Previous Post

The conspiracy theories behind Kasab’s kalava are real. Bijnor proves it

Next Post

Taapsee is officially the queen of flops, but still, there is no dearth of work for her

Related Posts

‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate
Trending

‘Leftist Termites Hollowing Out the World’: Abhijit Jog’s Book Sparks Ideological Debate

20 May 2025

A new book by author and thinker Abhijit Jog, titled ‘Duniya Ko Khokhla Kar Rahi: Vampanthi Deemak’ (Termites: How...

The Rise of India - Unscripted, Unstoppable, Unbowed
Politics

The Rise of India – Unscripted, Unstoppable, Unbowed

20 May 2025

India’s rise isn’t just unexpected—it is unsettling to the old order because it breaks every template the West ever...

Government Clarifies to MPs: Jaishankar's Remarks on 'Operation Sindoor' Misrepresented
Politics

Government Clarifies to MPs: Jaishankar’s Remarks on ‘Operation Sindoor’ Misrepresented, Trump Did Not Broker Any ‘Understanding’

19 May 2025

Foreign Secretary Vikram Misri, in a closed-door briefing to the Parliamentary Standing Committee on External Affairs, clarified that India...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Pakistan needs money from IMF to feed their people

Pakistan needs money from IMF to feed their people

00:15:20

Vacate PoK and more: Steps Pakistan needs to take to avoid Indian military action

00:06:36

Taking The Wire’s Propaganda Piece on VP to the Cleaners – Feat. Prof. Kapil Kumar

00:09:19

Rahul Gandhi Undermines India’s Electoral Integrity as Trump Applauds It

00:07:09

Why Pakistan army chief reminds two nation theory| what is the plan| Waqf Bill |Asim Munir| Jinnah

00:13:02
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited