TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Kharge’s Jibe, Tharoor’s ‘Don’t Ask to Fly’ Tweet Stir Row

    Tharoor’s ‘Don’t Ask to Fly’ Tweet After Kharge’s Snub Triggers Congress Tensions

    army veteran donates rs. 4 crore property to temple

    “My Daughters didn’t take care of me”: Retired Soldier Donates ₹4 Crore Property to Temple

    Pakistani Major who claimed Abhinandan’s Capture Killed in TTP Attack

    Pakistani Major who claimed Abhinandan Varthaman’s Capture Killed in TTP Attack

    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti -Modi remarks Emerge as Frontrunner in New York Mayoral Race

    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti-Modi remarks Emerges Frontrunner in New York Mayoral Race

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    India’s Economic Engine Accelerates

    India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

    US-Iran Tensions Shake Global Markets

    US-Iran Tensions Shake Global Markets; Oil Prices Surge and Safe-Haven Assets Rise

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    India Makes Global Strides in QS Rankings 2026 with Record 54 Institutions

    India’s Education Sector Makes Global Strides in QS Rankings 2026 with Record 54 Institutions

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    CQB carbine

    DRDO and Indian Army Unveil Indigenous CQB Carbine for Urban Warfare

    A Timely Push For Self-Reliance Amid Strategic Tensions

    India Flexes Muscle: 28 DRDO Weapons Cleared for Emergency Defense Procurement

    ICRA’s analysis highlights that defence companies are benefitting from strong execution progress

    India’s Defense Sector Set for 15–17% Growth in FY26: ICRA Report

    India’s Hypersonic Glide Missile Nears Completion, Says DRDO Chief

    India’s Hypersonic Glide Missile Nears Completion, Says DRDO Chief

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti -Modi remarks Emerge as Frontrunner in New York Mayoral Race

    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti-Modi remarks Emerges Frontrunner in New York Mayoral Race

    Defence Minister Rajnath Singh

    Rajnath Heads to SCO Summit with Focus on Anti-Terror Agenda

    Iran's Strikes Raise Alarms Over NPT’s Relevance

    Iran’s Strikes Raise Alarms Over NPT’s Relevance

    india greece ties

    Operation Sindoor Notes Exchanged? IAF Chief’s Visit to Greece Strengthens Bilateral Defence Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    indian culture as world civilisation

    The Indian Roots of World Civilizations

    death anniversary of shyama prasad mukherjee

    From Sacrifice to Sovereignty: How Modi’s India Is Realizing Shyama Prasad Mukherjee’s Vision

    Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Karnataka’s Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Kamakhya Devi Temple- Ambubachi Mela

    Where the Goddess Bleeds: Inside the Sacred Mysteries of Kamakhya Temple

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    How to Store Your Tennis Outfits Properly

    How to Store Your Tennis Outfits Properly

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    mistakes to avoid during yoga

    6 Common Yoga Mistakes to Avoid for a Better Practice

    Yoga as India's soft power

    As the World Bends, India Leads: Yoga Day and the Quiet Strength of Soft Power

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Kharge’s Jibe, Tharoor’s ‘Don’t Ask to Fly’ Tweet Stir Row

    Tharoor’s ‘Don’t Ask to Fly’ Tweet After Kharge’s Snub Triggers Congress Tensions

    army veteran donates rs. 4 crore property to temple

    “My Daughters didn’t take care of me”: Retired Soldier Donates ₹4 Crore Property to Temple

    Pakistani Major who claimed Abhinandan’s Capture Killed in TTP Attack

    Pakistani Major who claimed Abhinandan Varthaman’s Capture Killed in TTP Attack

    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti -Modi remarks Emerge as Frontrunner in New York Mayoral Race

    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti-Modi remarks Emerges Frontrunner in New York Mayoral Race

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    India’s Economic Engine Accelerates

    India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

    US-Iran Tensions Shake Global Markets

    US-Iran Tensions Shake Global Markets; Oil Prices Surge and Safe-Haven Assets Rise

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    India Makes Global Strides in QS Rankings 2026 with Record 54 Institutions

    India’s Education Sector Makes Global Strides in QS Rankings 2026 with Record 54 Institutions

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    CQB carbine

    DRDO and Indian Army Unveil Indigenous CQB Carbine for Urban Warfare

    A Timely Push For Self-Reliance Amid Strategic Tensions

    India Flexes Muscle: 28 DRDO Weapons Cleared for Emergency Defense Procurement

    ICRA’s analysis highlights that defence companies are benefitting from strong execution progress

    India’s Defense Sector Set for 15–17% Growth in FY26: ICRA Report

    India’s Hypersonic Glide Missile Nears Completion, Says DRDO Chief

    India’s Hypersonic Glide Missile Nears Completion, Says DRDO Chief

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti -Modi remarks Emerge as Frontrunner in New York Mayoral Race

    Indian-Origin Zohran Mamdani Accused of Hinduphobia, Anti-Modi remarks Emerges Frontrunner in New York Mayoral Race

    Defence Minister Rajnath Singh

    Rajnath Heads to SCO Summit with Focus on Anti-Terror Agenda

    Iran's Strikes Raise Alarms Over NPT’s Relevance

    Iran’s Strikes Raise Alarms Over NPT’s Relevance

    india greece ties

    Operation Sindoor Notes Exchanged? IAF Chief’s Visit to Greece Strengthens Bilateral Defence Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    indian culture as world civilisation

    The Indian Roots of World Civilizations

    death anniversary of shyama prasad mukherjee

    From Sacrifice to Sovereignty: How Modi’s India Is Realizing Shyama Prasad Mukherjee’s Vision

    Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Karnataka’s Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Kamakhya Devi Temple- Ambubachi Mela

    Where the Goddess Bleeds: Inside the Sacred Mysteries of Kamakhya Temple

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    How to Store Your Tennis Outfits Properly

    How to Store Your Tennis Outfits Properly

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    mistakes to avoid during yoga

    6 Common Yoga Mistakes to Avoid for a Better Practice

    Yoga as India's soft power

    As the World Bends, India Leads: Yoga Day and the Quiet Strength of Soft Power

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

Fab India is not the first. Brands love negative ad campaigns because they work best until they backfire 

Abhinav Singh by Abhinav Singh
19 October 2021
in Opinions
Nykaa, Unacademy, CEAT, Fab India
Share on FacebookShare on X

They say any sort of publicity is good publicity. Whether you take a morbid take on the subject to sell your goods like Nykaa or outrightly hurt the religious beliefs of Hindus by making preachy ads like Ceat Tyres or endorse events that promote Hindumisia like Unacademy – it’s all business and brings the eyeballs — even if few of them are squinting and cursing them. Hopping newly on the ‘tried-and-tested’ trend is now Fabindia which recently started its Diwali campaign and immediately found extreme backlash.

Reportedly, Fabindia’s Diwali campaign was titled, ‘Jash-e-Riwaaz’, a euphemism for Diwali or if we put bluntly, a weak attempt to Islamize a traditional Hindu festival. The clothing brand not only came up with the staggeringly woeful idea but also released a video for the same. However, the dimwits of the advertising agency could not Islamize the festival in a video graphical ad and thus showed the rich Rajasthani culture to sell their product.

RelatedPosts

Why is Zomato’s post on X getting trolled?

Zomato’s Caravan Towards India’s Taste, “Pure Veg” is it?

Zomato and Swiggy don’t pay GST?

Load More

Netizens not impressed

Safe to say, the netizens weren’t impressed with Fabindia and gave the company a piece of their mind, in a rather generous and curt manner.

One user wrote, “Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the collection ‘Jashn-e-Riwaaz’, take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass produced products in the name of ‘homage to Indian culture’!”

Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the collection ‘Jashn-e-Riwaaz’, take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass produced products in the name of ‘homage to Indian culture’! https://t.co/S47g1ArUbB

— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 18, 2021

Meanwhile, another citizen mockingly asked, what festival Fab India was talking about as he had never heard of ‘Jash-e-Riwaaz’, “Am an Indian and I have never celebrated jashn-e-riwaz. Never heard of it. What on earth is this festival?”

Am an indian and I have never celebrated jashn-e-riwaz. Never heard of it. What on earth is this festival? https://t.co/w15iBV0qpJ

— Janani Sampath Veeravalli✍️ 🇮🇳 (@jananisampath) October 18, 2021

Nykaa and its Navratri campaign

As reported by TFI, cosmetics e-commerce giant Nykaa, during the auspicious Navratri decided to offer as much as 40 per cent discount on condoms and lubes – because how else can a company like it celebrate a Hindu festival, if not by making monetary gains out of the perception that Navratri is, in fact, a pop festival and not a religious one to which Hindus attach great importance?

Hello @MyNykaa,

What's the logic of Navratri & Sex?

Hindus celebrate this divine festival & worship 9 Goddesses for 9 days. Durga/Kali Puja is synonymous with Navaratri, wherein goddess Durga battles & emerges victorious over the buffalo demon Mahishasur to help restore dharma. pic.twitter.com/DuxfowgkM8

— Sunaina Holey ( Modi Ka Parivar ) (@SunainaHoley) October 8, 2021

Nykaa’s advertisement triggered a flurry of responses on social media, and none of them appeared to be in the company’s favour. For the past many years, there has been a concerted attempt to associate Navratri with sexual pleasure. Companies of various strands have tried to make profits out of selling condoms during these nine days, and most of their marketing strategy has revolved around lascivious, double innuendo adverts.

Read More: The morbid obsession of liberal ad-makers with correlating Condoms and Navratri is despicable 

CEAT tyres and its sanctimonious preaching to Hindus

In a recent CEAT tyres advertisement, Social Justice Warrior and a hobby actor, Aamir Khan was seen sermonising Hindus for the umpteenth time on how to celebrate a Hindu festival. In the ad, Aamir Khan is shown as the supporter of the Indian Cricket team who remarks, “Anar, sutli bomb, chakarghini – today if our team hits sixes, we will also burst crackers. But where? Inside the society. Roads are not for bursting crackers. It’s for traffic.”

In another ad, Aamir is seen giving a pep talk to the baarati’s at a wedding. He remarks, “No one will become a Naagin on the street. This is a country of brave soldiers. Today is my friends’ wedding. Whatever will happen, will happen on the footpath. The issue is about safety. The road is only for traffic. “

Aamir Khan in his 'CEAT TYRES' Ad says that Hindus block roads during their marriage ceremonies & create traffic jam

But we all know who blocks road to offer prayers! pic.twitter.com/Km4jNsS1WC

— Mahesh Vikram Hegde 🇮🇳( Modi Ka Parivar ) (@mvmeet) October 2, 2021

The likes of Aamir Khan, or for that matter, CEAT Tyres do not have the moral rights to preach Hindus when they cannot do the same for the former’s religion. Aamir understands that if he speaks a sentence against the customs and rituals of his religion, thousands of dictatorial Fatwas will be issued and a bloodthirsty mob will gather, vying for his head.

Read More: ‘Roads are for traffic, not for burning firecrackers,’ says Aamir Khan on Diwali. Why he needs to shut up 

Unacademy appropriating Ramayana

Similarly, in an openly derogatory manner, Roman Saini-led Unacademy had been found sponsoring an AIIMS event that mocked Hindu culture and history. The edu-tech giant lent its name to an event where supposed bright-minded students of AIIMS held a stage drama.

One of the clips going viral on social media portrays a sequence between Kaikeyi(Mother of Shri Ram’s younger brother Bharat), Manthra(her servant), and Raja Dashrath(father of Shri Ram).

In the first part, Manthra is seen provoking Kaikeyi against the handling of the throne to Shri Ram. But, instead of using a cultured language, Manthra tells Kaikeyi that- “अगर राम गद्दी पे आ गया तो तेरी इज्जत तो दारू के चखने जैसी रह जायेगी(If Ram comes to the throne, Kaikeyi’s status will be reduced to the status of snacks in a cocktail party).”

Furthermore, Kaikeyi is seen to be lamenting the decision to marry Raja Dashrath and expresses that she should have run away with her college-time lover.

ONE MORE PART of same Patheic Play of Delhi AIIMS by Soyeb Aftab. SHAME ON @unacademy For sponsoring this Vile Anti Hindu Mockery of our Holy Book Ramayan. Is this the kind of education that is being taught to students at #Unacademy ?? #AntiHinduUnacademy pic.twitter.com/vE6lls1TTq

— Rosy (@rose_k01) October 16, 2021

There are several such scenes in the abhorrent play that made one shrivel in cringe. As the video went viral on social media, the awakened netizens expressed their displeasure over the aghast representation of their devotees. In fact, a campaign to arrest the culprits is running on social media with #ArrestAIIMSCulprits.

Read More: Anti Hindu Unacademy strikes again, stages a ridiculous version of Ramayan in AIIMS

Zomato and its moment marketing backfiring

Zomato one way or another finds itself in the middle of controversy. Last year, one of the users of the Food Delivery app had cancelled an order as the delivery boy was a non-Hindu. After cancelling his order, he tweeted about it and also said that he did not even insist on a refund and he could not be forced to accept the delivery.

Quoting the user’s tweet, Zomato stated, “Food doesn’t have a religion. It is a religion.” With this Zomato launched a “Food does not have a religion” campaign. Zomato Founder also jumped into this controversy and tweeted, “We are proud of the idea of India – and the diversity of our esteemed customers and partners. We aren’t sorry to lose any business that comes in the way of our values.”

Pic 1: Zomato's reply when a customer wants to cancel food because it's non-Halal.

Pic 2: Zomato's reply when a customer wants to cancel food because delivery boy is non-Hindu in shravan month.

Why such double standards @ZomatoIN? pic.twitter.com/4OQg9Ynyqi

— Ankur Singh (Modi Ka Parivar) (@iAnkurSingh) July 31, 2019

However, barring a few wokes of the internet, the majority found Zomato’s defensive campaign, an attempt to deflect from the core issue. It was soon pointed out that when a user had complained about the delivery of non-Halal food, Zomato had acted in a very different way.

The user tweeted about the issue and said that he couldn’t accept non-Halal food. He also complained that Zomato never mentions that food is non-Halal on its app and he came to know about it only when he enquired about it from the restaurant. He also mentioned that Zomato support refused to cancel the order.

Controversy can be a fickle friend. However, the brands are increasingly using it to make a quick and brief impression, even if it brings a truckload of abuse and negative reception. More often than not, it is Hindus that are targeted in such episodes. And unless and until the brands and their revenues are not hurt, they will continue to churn the despicable ads.

Tags: Ceat Tyres ADFab IndiaNykaaZomato
Share36TweetSend
Previous Post

The signs of India’s economic boom are now visible at the state levels too

Next Post

‘Sardar Patel was like Jinnah, was giving J&K to Pakistan,’ Congress leaders suck up to Gandhi family 

Related Posts

way ahead of G7 summit
Opinions

When The Summit Became A Stage: The G7, Trump’s Exit, And Fractured World

17 June 2025

In the crisp alpine air of Kananaskis, nestled amidst the brooding Rockies of Alberta, world leaders gathered to forge...

The Tale of how Operation Sindoor Silenced Satyapal Malik and His Echo Chamber
Opinions

Operation Sindoor Success: Satyapal Malik and ilks disappears into abyss of silence

8 May 2025

On May 6, former Jammu and Kashmir Governor Satyapal Malik appeared in a much-publicised interview with controversial journalist Karan...

Operation Sindoor
Defense

Why Operation Sindoor? Because No One Touches the Sindoor of an Indian Woman Without Consequence

7 May 2025

In a rapid and decisive response to the Pahalgam Islamist attack that claimed the lives of 26 innocent tourists...

Load More

Comments 1

  1. Abhijit says:
    3 years ago

    Lol such an insecure little shit you are, aren’t you? XD

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

1975 emergency: India's 21 month dictatorship.

1975 emergency: India's 21 month dictatorship.

00:10:29

poverty crushed! Modi delivers india's biggest upliftment ever.

00:06:19

Right time for release? Sardar ji 3 drops amid tragedy

00:05:33

India' s oil and ethanol market at risk? Rural industries dear US flood

00:04:14

Amarnath yatra 2025 explained: history, logistics and security

00:06:47
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited