Colgate is one of the most famous toothpaste brands in India. Colgate-Palmolive (India) Limited, the market leader in oral care in the country, signed the beautiful Kiara Advani as the new brand ambassador for its Visible White Toothpaste campaign. Colgate Brand Ambassador Kiara Advani is a an up and coming actress who acted in the blockbuster Kabir Singh and recently released Shershah. Her comic role in Good Newz starring Akshay Kumar was also appreciated. Colgate brand campaign with Kiara showcases how Visible White Toothpaste helps to achieve one shade whiter teeth in one week in a digital-first campaign across touchpoints.
Kiara Advani has signed as brand ambassador for their latest Visible White toothpaste campaign from Colgate and Palmolive India Limited, which specialises in oral care. Colgate, one of the major hair care brands, has hired Kiara as brand ambassador for its Colgate Visible Whites product.
India’s leading oral health brand Colgate has named Bollywood star Kiara Advani as a brand ambassador for Colgate Visible White. On Thursday, Colgate Palmolive India Limited announced Bollywood star Anushka Sharma as the new brand ambassador of Colgate Active Salt. The company, the market leader in oral care in the country, also appointed Ayushmann Khurrana as brand ambassador to launch the new Colgate Zig-Zag antibacterial toothbrush, the first of its kind in the Colgate Zig Zag portfolio.
Colgate visible White toothpaste removes extrinsic stains, giving consumers one shade whiter teeth in one week.
Commenting on the campaign and celebrity collaboration, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said, “Teeth Whitening is a huge consumer need in India and with advanced technology Colgate Visible White Toothpaste is able to help teeth become one shade whiter in one week. We are excited to partner with Kiara on this exciting journey to remind everyone that your dazzling smile is your strongest beauty asset, so go ahead and Dazzle White, Dazzle Right!”
Source: Business Insider
Fashioned to strike a chord with the youth who are a big fan of the brand ambassador Kiara Advani, this digital-first marketing campaign has been conceptualized by RedFuse Communications – WPP’s integrated communications partner to Colgate India. This campaign positions Visible White toothpaste as a beauty essential and will run across media touchpoints such as digital, TV and print.
Speaking about the idea behind the campaign, Delna Sethna, Executive Creative Director, Red Fuse said, “The Colgate Visible White campaign was created with the objective of reinforcing the importance of teeth whitening as part of one’s daily beauty routine. The campaign film with Kiara Advani and the communication of Dazzle White Dazzle Right, depicts how regular use of Visible White boosts confidence, irrespective of common beauty faux pas.”
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Commenting on the campaign, Arvind Chintamani, Vice President Marketing, Colgate Palmolive India Limited, said: “At Colgate we innovate to help consumers lead healthier lives, and Colgate Zig Zag Antibacterial is the result of this mission. Colgate is on a marketing tour and has roped in a Bollywood superstar. Below are some of the smartest marketing campaigns Colgate has run to promote its line of flossing products.
A brand ambassador works closely with sales and marketing teams to design and implement strategies to boost product sales. He or she cultivates the brand, expands its reach and creates loyal consumers. By using their influence, brand ambassadors help brands to dominate in various areas.
Commenting on Sharmas’ appointment as the brand’s new ambassador, he said: ‘She’s a phenomenal actress and self-made personality. Colgate today announced its continuing partnership with one of the greatest swimmers of all time, Michael Phelps, to serve as a global ambassador for its ongoing Save the Water initiative.
It is a truth that sparkling white teeth are one’s best beauty asset, the ad film features Kiara in her bubbly avatar and stunning through the day even as things don’t go as planned. After all she has the perfect dentures to boast of. The campaign reminds us all that Visible White toothpaste is a critical part of the beauty regimen.