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PM Modi takes India’s RuPay to Saudi Arabia. A major win for an Indian technology and brand

Amit Agrahari by Amit Agrahari
29 October 2019
in Trending
RuPay

(PC: Livemint)

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The RuPay is all set to increase its global presence as Prime Minister Modi will launch RuPay card in Saudi Arabia, which will become the third country in the Gulf region with RuPay card facility. PM Modi is on a two-day visit to Saudi Arabia where he will hold bilateral talks with the top leadership of the country. He arrived in Riyadh on Monday night at the invitation of Saudi Kind Salman Bin Abdulaziz Al Saud with an aim to boost bilateral ties between the two nations.

Previously, the government had launched the sophisticated payment system in UAE and Bahrain. The other countries to have RuPay facility are Singapore, Bhutan, and Maldives.

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RuPay is becoming a global competitor of American Mastercard and Visa with its increasing acceptability among the international community. Many international players like Discover, Japan Credit Bureau and China Union Pay have collaborated with RuPay and the payment system by NCPI has issued 25 million RuPay-Discover global cards so far.

RuPay card was created for Indian users for encouraging card-based transactions and phase out cash based economy. Now the card in accepted in 195 countries and foreign companies and users have shown interest in RuPay. Singapore became the first foreign country to get RuPay scheme along with other facilities provided by National Payments Corporation of India like Unified Payments Interface (UPI) and BHIM mobile payment app. Another country which got the RuPay facility is the island nation of Maldives.

Created for Indian users, sellers and banks, #RuPay cards are now accepted in 195 countries across the globe. #OneLifeOneRuPay #IndiaIndependenceDay pic.twitter.com/jZx6ccEjdS

— RuPay (@RuPay_npci) August 15, 2019

Previously, many experts and committees suggested that UPI and RuPay should be taken on a global scale. The Nandan Nilekani led committee on digital payments had recommended that it was time to take UPI global. In an article published in Livemint, Rahul Matthan, a partner at Trilegal and author of ‘Privacy 3.0: Unlocking Our Data Driven Future’ argued that UPI is world-class and it’s time to make it international. “UPI may not be decentralized but we know it works well at scale even over patchy mobile networks,” wrote Matthan.

The government has also proposed that RuPay card could also be used for public transport under its One Nation One Card scheme. It is very much evident that the efficiency and uses of the card is will only get enhanced over the coming years and this will further increase the demand of UPI and RuPay cards among global community.

In the pre-Modi era, the international digital transaction players like Visa, Mastercard and American Express were involved in monopolistic practices as they were the sole players. They used to charge customers an outrageous processing fee and had made card payments an elite practice. The Modi government launched country’s own digital payments system and built infrastructure to encourage digital payments.

The UPI and BHIM app, and RuPay card were developed by National Payments Corporation of India (NCPI) which is promoted by the country’s central bank, the Reserve Bank of India. Digital transaction is growing exponentially in India since the launch of Unified Payments Interface (UPI).

UPI was rated as best Immediate Payments Interface (IMPS) rated topmost payments service in ‘Faster Payments Innovation Index’ by Fidelity National Information Services (FIS).  The government made digital and card transaction free to promote digitization of financial system in the country and this hurt the multinationals like Visa and Mastercard which had behaved irresponsibly for decades.

The companies like Visa and Mastercard which behaved in a ruthless manner when the country did not have a digital payments infrastructure have now accused the government of monopolistic behavior. But from an Indian perspective it will be like teaching a lesson to the multinationals which earlier used to indulge in a show of muscle-flexing, for narrow self-interest. Every nationalist Indian will be happy with the fact that RuPay, a domestic technology is gaining popularity across the world and every country is eager to use it.

The increasing global acceptability of RuPay shows that India has the capability to build world class services. All that is needed is active government support. NCPI reported a total of 1 billion transactions through RuPay in FY 19. The indigenous payments facility is giving tough competition to Mastercard and Visa.

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