• About us
  • Columnists
  • Careers
  • Brand Partnerships
  • rightlog is now TFIPOST
TFI Official Merchandise
हिन्दी
Wednesday, January 27, 2021
TFIPOST
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Northeast, ULFA

    China and Pakistan are funding ULFA to create a Kashmir like situation in the Northeast

    Yogi Adityanath, Raza Academy, Muslim

    Has Yogi launched a counter academy to take on Raza Academy that exclusively trains Muslims for IAS exams?

    Nitish Kumar, Karpoori Thakur

    Nitish Kumar is planning to vacate the CM Chair, turns out he has already given a farewell speech

    Pakistan pilot United Nations

    No United Nations official will board any Pakistani plane because 30% of Pakistan’s pilots are fake

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Minimal investments in hospitality, tourism, and Auto sector but India’s FDI touches record high in just 2 quarters

    Minimal investments in hospitality, tourism, and Auto sector but India’s FDI touches record high in just 2 quarters

    Adani, Total, Reliance

    Adani leads India’s alternate energy revolution as Total SE makes a mammoth $2 Billion investment

    Bengaluru, IT Sector, tech

    Bengaluru leaves behind London and many other European cities to become the leading tech hub

    plan

    Is It Possible to Get Affordable Term Plan Quotes?

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    india indian army ladakh drones

    Amid standoff with China, India puts the Ladakh region under drone surveillance. More Made-In-India drones to follow

    drdo

    For 6 decades DRDO was not up to the mark. Today it is making one missile after another. What really changed

    ghatak drone

    GHATAK- How India’s stealth combat drone programme promises to make it a military superpower

    Turkey, US, Russia

    Turkey may be sanctioned by US for using F-16s as target practice for Russian S-400s

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    pakistani pilots pakistan imran khan

    Abandoned by Arabs and debt trapped by China, Imran Khan starts selling off parks in Pakistan to keep the country running

    Greece, Turkey, pakistan

    ‘We must counter the Turkey-Pakistan alliance,’ Greece urges India for military cooperation

    UK, India, G7

    Ahead of Biden presidency, UK invites India to G7 summit amid talks of expansion

    India, China, Al-Qaeda

    China stops India from heading Al-Qaeda sanctions committee that would have given it immense leverage over Pakistan

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    sister nivedita

    Sister Nivedita – The friend of all

    Tanishq

    A stupid Ad and a dumb explanation: What Tanishq lost in last 48 hours?

    Coco island, islands, Nehru

    Nehru’s massive strategic blunder – How Nehru gave Coco Islands to Burma that China later grabbed

    Turkey, Hagia Sophia

    Hagia Sophia is not the only one: Turkey has a shameful history of desecration

    • Culture
    • History
    • Indology
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Satire
    • Sports
    • technology
    • Travel
    whatsapp signal brian acton

    He was forced to sell WhatsApp to Facebook. Now, he has come back with Signal to dethrone WhatsApp

    fan

    Here’s Why Finding the Right Ceiling Fan is Important

    coolie no. 1

    This is not even about nepotism; Coolie No. 1 remake is plain horrible and a huge insult to Govinda

    ajinkya rahane

    Ajinkya Rahane – One of the best test captains India NEVER had

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Newswire
No Result
View All Result
TFIPOST
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Northeast, ULFA

    China and Pakistan are funding ULFA to create a Kashmir like situation in the Northeast

    Yogi Adityanath, Raza Academy, Muslim

    Has Yogi launched a counter academy to take on Raza Academy that exclusively trains Muslims for IAS exams?

    Nitish Kumar, Karpoori Thakur

    Nitish Kumar is planning to vacate the CM Chair, turns out he has already given a farewell speech

    Pakistan pilot United Nations

    No United Nations official will board any Pakistani plane because 30% of Pakistan’s pilots are fake

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Minimal investments in hospitality, tourism, and Auto sector but India’s FDI touches record high in just 2 quarters

    Minimal investments in hospitality, tourism, and Auto sector but India’s FDI touches record high in just 2 quarters

    Adani, Total, Reliance

    Adani leads India’s alternate energy revolution as Total SE makes a mammoth $2 Billion investment

    Bengaluru, IT Sector, tech

    Bengaluru leaves behind London and many other European cities to become the leading tech hub

    plan

    Is It Possible to Get Affordable Term Plan Quotes?

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    india indian army ladakh drones

    Amid standoff with China, India puts the Ladakh region under drone surveillance. More Made-In-India drones to follow

    drdo

    For 6 decades DRDO was not up to the mark. Today it is making one missile after another. What really changed

    ghatak drone

    GHATAK- How India’s stealth combat drone programme promises to make it a military superpower

    Turkey, US, Russia

    Turkey may be sanctioned by US for using F-16s as target practice for Russian S-400s

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    pakistani pilots pakistan imran khan

    Abandoned by Arabs and debt trapped by China, Imran Khan starts selling off parks in Pakistan to keep the country running

    Greece, Turkey, pakistan

    ‘We must counter the Turkey-Pakistan alliance,’ Greece urges India for military cooperation

    UK, India, G7

    Ahead of Biden presidency, UK invites India to G7 summit amid talks of expansion

    India, China, Al-Qaeda

    China stops India from heading Al-Qaeda sanctions committee that would have given it immense leverage over Pakistan

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    sister nivedita

    Sister Nivedita – The friend of all

    Tanishq

    A stupid Ad and a dumb explanation: What Tanishq lost in last 48 hours?

    Coco island, islands, Nehru

    Nehru’s massive strategic blunder – How Nehru gave Coco Islands to Burma that China later grabbed

    Turkey, Hagia Sophia

    Hagia Sophia is not the only one: Turkey has a shameful history of desecration

    • Culture
    • History
    • Indology
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Satire
    • Sports
    • technology
    • Travel
    whatsapp signal brian acton

    He was forced to sell WhatsApp to Facebook. Now, he has come back with Signal to dethrone WhatsApp

    fan

    Here’s Why Finding the Right Ceiling Fan is Important

    coolie no. 1

    This is not even about nepotism; Coolie No. 1 remake is plain horrible and a huge insult to Govinda

    ajinkya rahane

    Ajinkya Rahane – One of the best test captains India NEVER had

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Newswire
No Result
View All Result
TFIPOST
No Result
View All Result
  Newswire
Biden admin giving states 17% boost in vaccine supply next week 3 hours ago
Global Covid-19 cases surpass 100 million 4 hours ago
UK coronavirus-related death toll tops 1,00,000 4 hours ago
Israel’s largest port sets record for container traffic in 2020 5 hours ago
Guterres calls for non-violence, respecting peaceful protests 5 hours ago
Karnataka logs in 529 new Covid cases; 738 recovered 6 hours ago
Next
Prev

Detergent ad in Pakistan encouraging women to break stereotypes creates havoc

Akriti Tyagi
by Akriti Tyagi
26 June 2019
in Trending
0
Women, Pakistan

(PC: NewIndianExpress)

678
SHARES
4.2k
VIEWS
Sharre via FacebookShare via Twitter

Pakistan has emerged as one of the most discriminatory countries in this age and time. Gender stereotyping is extremely rampant in the country with the citizens upholding the stereotypes as if the entire country’s honour solely depended on it. In a latest instance, an international detergent brand, Ariel soap, owned by US-based Proctor & Gamble, has come under the radar for attempting to break the gender based stereotypes affecting women in the country through simple advertising.

In the advertisement, a bunch of women are shown, representing different honourable professions such as a journalist and a doctor. They are seen pushing dirty sheets hanging on a clothesline off the screen, which are printed with several statements which highlight the oppression of women in Pakistan, including the question “What will people say?” The advertisement ends with a shot of the Pakistan women’s cricket team captain, Bismah Maroof, saying, “Stay within the house… these are not only sentences but stains”. The advertisement, in its own way, encourages women to clean off the stains in the society that hinder them from pursuing their dream vocations.

While this has been a laudable move on the part of Proctor & Gamble, the citizens in Pakistan are horrified. The conservatives have taken to social media to express their disdain using the hashtag “#BoycottAriel”. Several have also called for Pakistani regulators to have the advertisement officially censored and removed.

https://twitter.com/Danishnisar21/status/1142292556845178881 

https://twitter.com/zubairbukhari92/status/1142115604150857728

https://twitter.com/Ali91726926/status/1143153063240306689

https://twitter.com/shanukhan551/status/1142164599434858496

https://twitter.com/SabaKhan18sabs/status/1142253901443469314

In these tweets, people’s outrage over their Islamic values somehow being violated by empowered women is clearly visible. The ad promotes empowerment of women outside domestic confines. It is emphasizing on their ability to work and achieve in the professional sphere. However, the citizens of Pakistan felt this was against their culture. By encouraging the women to work or represent the country in International sports, Proctor & Gamble is purported to have gone against the teachings of Islam and Allah. Apparantly, the attempt at redefining the women’s “domestic and social boundaries” is unacceptable for many in Pakistan.

This is just another proof of the women’s pitiable condition in Pakistan. According to the World Economic Forum’s “Global Gender Gap Report 2018”, Pakistan has been ranked second worst when it comes to gender equality. Out of 149 countries, Pakistan fared at 148th, among the bottom bracket of other Islamic nations including, Iran, Iraq, Saudi Arabia, Yemen and Egypt.

Even after having such a disgraceful ranking, Pakistan is not interested in shedding the ravaging discriminatory trait. In the name of the religion, women have suffered under the patriarchal society and have fought for their basic rights in the past several decades.

The honour code in the country has led to oppression of the women due to which not just the women, but the entire country is suffering. Women constitute 49% of the total population in Pakistan. If the 49% population is discouraged from doing productive work outside the home then the entire country’s economy and development goes down the drain; which is the reason that Pakistan is positioned at 150 on the Human Development Index.

This isn’t the first time the citizens of Pakistan have outraged over their established norms as far as the “women’s duties” are concerned. A ride-sharing app named Careem had released a lighthearted ad earlier this year which showed a runaway bride, and had captioned the image as, “If you want to run away from your wedding, book a Careem bike!” The critics had filed a legal petition against the ad, calling it an “unethical promotional campaign”.

The condition of women in the work space in Pakistan is quite deplorable. According to a UN report on Women’s Economic Participation and Empowerment in 2016, women constitute of just 26% of the labour force. This indicates that they seldom venture out and when they do, they face violence, discrimination and public harassment. Economic independence in Pakistan is the only thing that will help improve the women’s deplorable condition and hence, such positive advertisements should be encouraged rather than criticised.

Tags: Gender EqualityIslamPakistanwomenWomen Empowerment
Share678TweetSend
Previous Post

Congress sacrifices Priyanka Vadra for Rahul Gandhi

Next Post

TMC MP Nusrat Jahan takes oath, trolled by extremists for chanting ‘Vande Mataram’

Akriti Tyagi

Akriti Tyagi

Lawyer by education but a writer by disposition. Keen on all things Historical, Cultural and Social. Avid traveler and a voracious reader.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Most Read
  • Latest
Xi Jinping, coronavirus, Shinzo Abe, china, Japan, coornavirus, COVID-19, Wuhan Virus

‘Pack up and get out of there,’ Japan to spend $2.2 billion to get Japanese companies to exit China

9 April 2020
ajay devgn karan johar

The man who bullied the Bully – How Ajay Devgn made Karan Johar’s monopoly a joke and forced him to apologize

22 June 2020
Huawei, China, Trump, USA, Xi Jinping

‘Our survival is at stake now,’ Chinese Telecom giant Huawei crumbles after US ban on Semiconductor exports

19 May 2020
T-Series Sonu Nigam Divya Khosla Kumar Bhushan Kumar

T-Series forced to take down Atif Aslam’s video, Divya Khosla trolled. T-Series has a bad day in office

25 June 2020
Northeast, ULFA

China and Pakistan are funding ULFA to create a Kashmir like situation in the Northeast

26 January 2021
pakistani pilots pakistan imran khan

Abandoned by Arabs and debt trapped by China, Imran Khan starts selling off parks in Pakistan to keep the country running

26 January 2021
Yogi Adityanath, Raza Academy, Muslim

Has Yogi launched a counter academy to take on Raza Academy that exclusively trains Muslims for IAS exams?

26 January 2021
Nitish Kumar, Karpoori Thakur

Nitish Kumar is planning to vacate the CM Chair, turns out he has already given a farewell speech

26 January 2021

Popular This Week

China, vaccines, India
Trending

China finally admits that it lost the vaccine war to India

by Yash Joshi
22 January 2021
Ravneet Singh Bittu, Congress
Trending

The Congress leader who promised a bloodbath in support of farmers gets beaten black and blue by farmers

by Sanbeer Singh Ranhotra
25 January 2021
Nusrat Jahan, TMC, Prashant Kishor
Trending

Prashant Kishor meticulously created the myth of Hindu Bride Nusrat Jahan, she destroyed it with just one tweet

by Yash Joshi
24 January 2021
PM Modi, Shah Faesal
Trending

Shah Faesal beats the most seasoned Bhakts in worshipping Prime Minister Modi

by Sanbeer Singh Ranhotra
23 January 2021
Tandav, social media, ali abbas zafar
Trending

As Tandav director issues a sorry excuse of an apology, its stars share memes on social media

by Abhinav Singh
20 January 2021

©2021 TFI Media Private Limited

  • Terms of use
  • Privacy Policy
  • Sitemap
No Result
View All Result
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Newswire
TFI Official Merchandise
हिन्दी
  • About us
  • Columnists
  • Careers
  • Brand Partnerships
  • rightlog is now TFIPOST

©2021 TFI Media Private Limited