• About us
  • Careers
  • Brand Partnerships
TFI Official Merchandise
TFI हिन्दी
TFI Global
Saturday, August 13, 2022
TFIPOST
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    The Communist Party does not consider ‘Pakistan Occupied Kashmir’ as a part of India?

    The Communist Party does not consider ‘Pakistan Occupied Kashmir’ as a part of India?

    UP ATS nabs ‘Jaish-e-Mohammed terrorist’ tasked with killing Nupur Sharma

    UP ATS nabs ‘Jaish-e-Mohammed terrorist’ tasked with killing Nupur Sharma

    Is govt charging 18 percent GST on rented house?

    Is govt charging 18 percent GST on rented house?

    If LSC performs really well in China, probe agencies should investigate the numbers

    If LSC performs really well in China, probe agencies should investigate the numbers

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Adani aluminum

    Gautam Adani is now going to give Tata and Birla a tough run for money in aluminum sector

    Musk dumping Tesla shares

    Elon Musk is Done!

    textile industry

    Indian textile sector can grow at the expense of China’s textile sector

    Chinese companies may quit India altogether. Bon voyage!

    Chinese companies may quit India altogether. Bon voyage!

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Indian Ocean India

    Indian Ocean is finally India’s own

    Indian navy

    Indian Navy will soon be a force to reckon with

    PNS Alamgir

    Pakistan’s ‘PNS Alamgir’ narrowly missed meeting the fate of ‘PNS Ghazi’

    In global defence market, Tejas is top-shelf stuff

    In global defence market, Tejas is top-shelf stuff

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    A self-reliant India is becoming a ‘reliable’ strategic partner for global powers

    A self-reliant India is becoming a ‘reliable’ strategic partner for global powers

    Tu-160

    India gets Russia’s lethal ‘White Swan’

    truce commission

    Only PM Modi can save the world, says Mexican President

    ambassador china

    Four Ambassadors Dead in China – Did China “fry” their brains off?

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    death of Vikram Sarabhai

    Vikram Sarabhai- The man who foresaw space commercialisation; died a mysterious death

    Bhagwati Charan Vohra family

    Unsung Heroes: The Vohras – a family with a difference

    Raksha Bandhan

    The significance of Rakshabandhan in Sanatan Dharma

    Raja Marthanda Varma

    Battle of Colachel: The untold victory of Raja Marthanda Varma that threw out the Dutch from India forever

    • Culture
    • History
    • Indology
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    If LSC performs really well in China, probe agencies should investigate the numbers

    If LSC performs really well in China, probe agencies should investigate the numbers

    Raksha Bandhan

    Why boycotting Akshay Kumar’s ‘Raksha Bandhan’ makes no sense

    Serena Williams retirement

    Serena Williams- A great Tennis player but a horrible role model

    death of Vikram Sarabhai

    Vikram Sarabhai- The man who foresaw space commercialisation; died a mysterious death

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Premium
No Result
View All Result
TFIPOST
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    The Communist Party does not consider ‘Pakistan Occupied Kashmir’ as a part of India?

    The Communist Party does not consider ‘Pakistan Occupied Kashmir’ as a part of India?

    UP ATS nabs ‘Jaish-e-Mohammed terrorist’ tasked with killing Nupur Sharma

    UP ATS nabs ‘Jaish-e-Mohammed terrorist’ tasked with killing Nupur Sharma

    Is govt charging 18 percent GST on rented house?

    Is govt charging 18 percent GST on rented house?

    If LSC performs really well in China, probe agencies should investigate the numbers

    If LSC performs really well in China, probe agencies should investigate the numbers

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Adani aluminum

    Gautam Adani is now going to give Tata and Birla a tough run for money in aluminum sector

    Musk dumping Tesla shares

    Elon Musk is Done!

    textile industry

    Indian textile sector can grow at the expense of China’s textile sector

    Chinese companies may quit India altogether. Bon voyage!

    Chinese companies may quit India altogether. Bon voyage!

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Indian Ocean India

    Indian Ocean is finally India’s own

    Indian navy

    Indian Navy will soon be a force to reckon with

    PNS Alamgir

    Pakistan’s ‘PNS Alamgir’ narrowly missed meeting the fate of ‘PNS Ghazi’

    In global defence market, Tejas is top-shelf stuff

    In global defence market, Tejas is top-shelf stuff

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    A self-reliant India is becoming a ‘reliable’ strategic partner for global powers

    A self-reliant India is becoming a ‘reliable’ strategic partner for global powers

    Tu-160

    India gets Russia’s lethal ‘White Swan’

    truce commission

    Only PM Modi can save the world, says Mexican President

    ambassador china

    Four Ambassadors Dead in China – Did China “fry” their brains off?

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    death of Vikram Sarabhai

    Vikram Sarabhai- The man who foresaw space commercialisation; died a mysterious death

    Bhagwati Charan Vohra family

    Unsung Heroes: The Vohras – a family with a difference

    Raksha Bandhan

    The significance of Rakshabandhan in Sanatan Dharma

    Raja Marthanda Varma

    Battle of Colachel: The untold victory of Raja Marthanda Varma that threw out the Dutch from India forever

    • Culture
    • History
    • Indology
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    If LSC performs really well in China, probe agencies should investigate the numbers

    If LSC performs really well in China, probe agencies should investigate the numbers

    Raksha Bandhan

    Why boycotting Akshay Kumar’s ‘Raksha Bandhan’ makes no sense

    Serena Williams retirement

    Serena Williams- A great Tennis player but a horrible role model

    death of Vikram Sarabhai

    Vikram Sarabhai- The man who foresaw space commercialisation; died a mysterious death

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Premium
No Result
View All Result
TFIPOST
No Result
View All Result

NDTV India’s last ditch effort to stay afloat

TFIPOST News Desk
by TFIPOST News Desk
13 August 2018
in Trending
0
ndtv, subscription, paid

PC: ndtvimg.com

16.2k
VIEWS
Share on FacebookShare on Twitter

According to a public notice issued in the leading dailies of the country, the Hindi channel of New Delhi Television Limited, popularly known as NDTV India, is all set to become a paid channel from the midnight of 15th September 2018. The darling of leftist cabal and liberal intelligentsia in the country, NDTV India has for long been suffering from a decline in viewership. NDTV had earlier posted consolidated net loss at Rs 23.14 crore for the quarter ended September 30, 2017 while it had also suffered net loss of Rs 22.91 crore in the same corresponding quarter a year ago. The company faced with dwindling viewership which has resulted in apathy from the advertisers is trying hard to stay afloat. The bid to convert a free to air channel into a paid one too is driven by the motive to make some profits or at least break even which the channel has failed to do in the last many years.

 

 

 

 

 

 

 

 

 

 

 

 

Both the viewership and the profits for NDTV have been dwindling for the past many years. It had sold 7.38% of its stakes in its subsidiary, Red Pixels Ventures, to A R Chadha and Co. to save itself from the deepening financial crisis in May earlier this year. The sale had been done reportedly to meet its working capital requirements and for payment of outstanding rent. A workforce reduction by almost 25% by the NDTV too had made the headlines back in 2017 under a restructuring strategy. NDTV 24×7 slipped to the fifth spot as far English news channels are concerned last year itself. This became visible in terms of financial losses also.

The major difference between a free to air channel and a subscription based channel are the sources of revenues it relies upon. While a free to air channel is dependent on licensing fees and advertising income for its revenues a subscription based channel has to remain content with the onetime subscription fees. NDTV India has received the cold shoulder from advertisers and public owing to the type of content it pushes around. Advertisers seek out and prefer channels which have a wide pool of audience so that they can push their products to the intended target audience. NDTV’s stance and style of reporting on almost any incident has frustrated a large segment of the Indian audience across age and culture, audience who have since switched to other TV channels and websites for their daily quota of news, leaving Prannoy and Radhika Roy no other option but to opt for a subscription based model.

Switching to a subscription based model is a last ditched attempt by the owners to stay afloat financially, but it is more than likely to fall flat considering the type of content which NDTV India offers. Paid channels work because they usually have some exclusive content on offer, a cricket series in India, some exclusive television shows would work in the country but it is highly unlikely that a news channel will get satisfactory subscriptions. There are hardly a few stories which remain exclusive in the highly competitive world of journalism today; people become loyal to one news channel when they agree with the opinions being pushed around by the news channel. News is readily available for free and with most people disagreeing with the opinions put forth by NDTV it is highly unlikely that people will opt for the subscriptions in huge numbers. The company which is already facing massive losses is soon going to face even more dire issues when it tries to placate its shareholders in the board meetings.

Tags: Fake NewsNDTV Indiapaid newsPrannoy Roy
Share826TweetSend
Previous Post

Monsoon session demonstrated why the Congress is failing under the leadership of Rahul Gandhi

Next Post

Income Tax data released, some states clearly outshine the others

TFIPOST News Desk

TFIPOST News Desk

India’s most loved Right-Wing blog

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Most Read
  • Comments
  • Latest
Xi Jinping, coronavirus, Shinzo Abe, china, Japan, coornavirus, COVID-19, Wuhan Virus

‘Pack up and get out of there,’ Japan to spend $2.2 billion to get Japanese companies to exit China

9 April 2020
ajay devgn karan johar

The man who bullied the Bully – How Ajay Devgn made Karan Johar’s monopoly a joke and forced him to apologize

22 June 2020
Huawei, China, Trump, USA, Xi Jinping

‘Our survival is at stake now,’ Chinese Telecom giant Huawei crumbles after US ban on Semiconductor exports

19 May 2020
T-Series Sonu Nigam Divya Khosla Kumar Bhushan Kumar

T-Series forced to take down Atif Aslam’s video, Divya Khosla trolled. T-Series has a bad day in office

25 June 2020
Meat Ban

A Jain responds to Meat Ban in Mumbai

Public Sector Bank, Government, Bill

Dear bank employees, continue your stride but PSBs will be privatized

anti-Hindi

Anti-Hindi Forever?- In search of a National Language!

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

The Communist Party does not consider ‘Pakistan Occupied Kashmir’ as a part of India?

The Communist Party does not consider ‘Pakistan Occupied Kashmir’ as a part of India?

13 August 2022
A self-reliant India is becoming a ‘reliable’ strategic partner for global powers

A self-reliant India is becoming a ‘reliable’ strategic partner for global powers

13 August 2022
UP ATS nabs ‘Jaish-e-Mohammed terrorist’ tasked with killing Nupur Sharma

UP ATS nabs ‘Jaish-e-Mohammed terrorist’ tasked with killing Nupur Sharma

13 August 2022
Is govt charging 18 percent GST on rented house?

Is govt charging 18 percent GST on rented house?

13 August 2022

Popular This Week

BYJU’s
Analysis

BYJU’s on the road to become the next SAHARA….

by Rahul Gupta
1 July 2022
Atul Kulkarni hindu
Cinema

Atul Kulkarni – A vicious brain behind an innocent artist

by Tanya Trivedi
8 August 2022
In global defence market, Tejas is top-shelf stuff
Defense

In global defence market, Tejas is top-shelf stuff

by Rahul Gupta
7 August 2022
Oil India
Geopolitics

Russia replacing Saudi Arabia as India’s top oil supplier is giving sleepless nights to Gulf countries

by Rahul Gupta
6 August 2022
BSNL
Trending

“Quit your Sarkari Attitude or Pack Up” Ashwini Vaishnaw’s blunt warning to BSNL

by Rahul Gupta
7 August 2022

©2022 TFI Media Private Limited

  • Terms of use
  • Privacy Policy
  • Sitemap
No Result
View All Result
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Premium
TFI Official Merchandise
TFI हिन्दी
TFI Global
  • About us
  • Careers
  • Brand Partnerships

©2022 TFI Media Private Limited

Follow us on Twitter

and never miss an insightful take by the TFIPOST team

Follow @tfipost