The central government’s “Digital India” initiative is bearing fruits now. There have been a number of projects under the flagship program to make India a digitally empowered economy.

Digital India initiative is centered on the 3 pillars of:

• Digital Infrastructure as a core utility to every citizen
• Governance and services on demand
• Digital empowerment of Citizens

The government’s focus in the last four years hasbeen to transform the traditional governance to e-governance and become more citizen-centric. Various steps have been taken to remove gaps in successful adoption of the e-governance system. This in turn has led to citizens have easy access to various government services. Some of the successful examples of this commitment can be seen from railway computerization, land record computerization, etc.

On the other hand, with the penetration of internet, mobile access in tier 2 and 3 cities has provided ample growth opportunities for businesses to move online. In the internet age, it is imperative for SMEs to have an online presence and tap into the bigger market.

Website –Your platform for digital presence

We have over 1.5 billion websites on the World Wide Web today, and it’s about time you have your own even if you have the smallest of business.  Considering that India is the third biggest global startup hub, it’s only wise to contribute to this thriving economy.

Remember the famous Savitri bai ad?

Got a business? Get a website! A website gives you the exposure you need and builds a presence your customers expect.

How to Create a Website?         

In the dynamic digital landscape, one of the tools that has been an instant success and in sync with the GOI’s Digital India program is the ‘website builder’. Also known as a web builder or online CMS, it allows construction of websites without manual code editing.

In sharp contrast to a fully functional traditional websites, an online website builder enables a fully functional web presence. Easy user-interface providesflexibility to update content and make changes as and when required.

Website builders are apt for individuals, businesses, professionals in any domain who are looking at having an online presence without investing too much.

How Does an Online Website Builder Work?

Image Courtesy: BIGROCK

Creating a website with an online website builder is a cake walk. The user-friendly tool   is designed for ease of use, letting anyone (beginners or experienced designers) to create an entire website within a few minutes.No coding knowledge or experience is required, the drag and drop editor works similarly to moving file icons on your computer.  There are a number of companies that provide quality website builders for different industries, individuals and professionals. Here’s how the tool works for you:

Step 1: Most website builders have an array of templates to choose from. Start by selecting a design template that suits your business and also needs.

Step 2: Each page of the website tool includes built-in elements that allow you to choose images or upload your own, write and edit content as per your need. The navigation can also be changed and re-arranged simply by dragging and dropping it to a new position.

Step 3: You can select standard elements and/ or special widgets including images, photo galleries, videos, contact forms, blogs, social sharing buttons (ie. Facebook Like, Twitter Tweet, Pinterest Pin and more). For companies in the e-commerce domain, a full-on shopping cart feature is also embedded for themto sell products through the website.

Step 4– Once the website is ready in terms of images, navigation, content, social-media links, you simply have to ‘Publish’ the website with the click of a button and your business is ready to roll!

Benefits to Business

Costs: Having a website builder reduces your cost as there is no need for buying specialized software and related accessories/ components. Since the website is stored at the provider end, there is also no need to occupy unnecessary space on your computer. The ROI is very high as compared to hiring a professional website builder who charge a lot of upfront fee and also high on maintenance and renewals.

Flexibility: You and/or the team can access and work on the website from any part of the globe. With a simple login and password protected account, you edit, and update everything on your website, even when you are on the go.

All solutions under one roof: There are good companies that provide a number of solutions together including builder, hosting, domain name all at the same place. This saves you the hassle and time to look for solutions from different sources. 

It is important to select a service provider that understands your current and future needs and suggests you solutions accordingly.

The rise of the digital landscape in India is like never before. With the Digital India initiative, almost evry government facility is now available online and thereby the Internet penetration has gone deep into even the semi-rural India. With more people joining the internet bandwagon, it’s imperative for your business to be available online and be out there for your customers.

Follow suit and GO DIGITAL!