TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Mine Collapse in Jharkhand: 9 Dead, State Inaction Blamed

    9 Die in Mine Collapse : Jharkhand Govt’s Failure to Tackle Illegal Mining Exposed Once Again

    Process to Choose new Vice President Could Soon Begin

    After Dhankhar’s Exit, Process to Choose His Successor Could Soon Begin

    With Stalin Hospitalised, Is DMK Headed for a Family Showdown?

    Heir vs Heir: Power Struggle Likely to Loom in DMK as Stalin Falls Unwell

    Illegal Gambling Case: Rana, Vijay Deverakonda Among 4 Actors Under ED Lens

    ED Summons Prakash Raj, Rana Daggubati in Online Betting Scam Probe

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Ahead of PM Modi's visit, Cabinet approves free trade agreement between India and UK

    PM Modi to Sign Landmark Free Trade Deal With UK as Cabinet Gives Green Light

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    US Trade Officials to Visit India in August for Crucial Talks

    US Trade Officials to Visit India in August for Crucial Talks

    Importance And Value Of Brand Logos In A Competitive Market

    Importance And Value Of Brand Logos In A Competitive Market

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    BITS Students Build Kamikaze Drones, Power Indian Army

    Kamikaze Drones from Campus Hostel : This is How Two BITS Students Deliver Combat-Ready Drones to Indian Army

    Apache: World’s Most Advanced Attack Helicopter Now in Indian Hands

    Apache Choppers Near Pakistan Border: A Strategic Game Changer for India

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: 'F**K off, Indian'

    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: ‘F**K off, Indian’

    Indian Assaulted in Dublin in Suspected Racist Attack

    Indian Origin Amazon Employee Assaulted in Dublin, Ireland in Racist Attack

    India Defends Operation Sindoor, Calls Out Pakistan’s Terror Links at UN

    Steeped in Terror, Fanaticism and IMF Debt : India Slams Pakistan at UN

    India Sets Diplomatic Priorities for PM Modi’s UK Visit

    India Sets Diplomatic Priorities for PM Modi’s UK Visit: Focus on Economic Fugitives, Khalistani Extremism, Strategic Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Echoes of the Cholas in Today’s Bharat

    Conqueror of the Seas: Rajendra Chola and the Rise of Naval Bharat

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    Highest RTP Casino Games to Get Better Wins

    Highest RTP Casino Games to Get Better Wins

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    One in Four Indian Married Couples Are Now Overweight

    ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Mine Collapse in Jharkhand: 9 Dead, State Inaction Blamed

    9 Die in Mine Collapse : Jharkhand Govt’s Failure to Tackle Illegal Mining Exposed Once Again

    Process to Choose new Vice President Could Soon Begin

    After Dhankhar’s Exit, Process to Choose His Successor Could Soon Begin

    With Stalin Hospitalised, Is DMK Headed for a Family Showdown?

    Heir vs Heir: Power Struggle Likely to Loom in DMK as Stalin Falls Unwell

    Illegal Gambling Case: Rana, Vijay Deverakonda Among 4 Actors Under ED Lens

    ED Summons Prakash Raj, Rana Daggubati in Online Betting Scam Probe

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Ahead of PM Modi's visit, Cabinet approves free trade agreement between India and UK

    PM Modi to Sign Landmark Free Trade Deal With UK as Cabinet Gives Green Light

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    US Trade Officials to Visit India in August for Crucial Talks

    US Trade Officials to Visit India in August for Crucial Talks

    Importance And Value Of Brand Logos In A Competitive Market

    Importance And Value Of Brand Logos In A Competitive Market

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    BITS Students Build Kamikaze Drones, Power Indian Army

    Kamikaze Drones from Campus Hostel : This is How Two BITS Students Deliver Combat-Ready Drones to Indian Army

    Apache: World’s Most Advanced Attack Helicopter Now in Indian Hands

    Apache Choppers Near Pakistan Border: A Strategic Game Changer for India

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: 'F**K off, Indian'

    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: ‘F**K off, Indian’

    Indian Assaulted in Dublin in Suspected Racist Attack

    Indian Origin Amazon Employee Assaulted in Dublin, Ireland in Racist Attack

    India Defends Operation Sindoor, Calls Out Pakistan’s Terror Links at UN

    Steeped in Terror, Fanaticism and IMF Debt : India Slams Pakistan at UN

    India Sets Diplomatic Priorities for PM Modi’s UK Visit

    India Sets Diplomatic Priorities for PM Modi’s UK Visit: Focus on Economic Fugitives, Khalistani Extremism, Strategic Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Echoes of the Cholas in Today’s Bharat

    Conqueror of the Seas: Rajendra Chola and the Rise of Naval Bharat

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    Highest RTP Casino Games to Get Better Wins

    Highest RTP Casino Games to Get Better Wins

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    One in Four Indian Married Couples Are Now Overweight

    ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

The legacy of WaghBakri Chai, and the story behind it

Animesh Pandey by Animesh Pandey
22 August 2023
in Business
The legacy of WaghBakri Chai, and the story behind it
Share on FacebookShare on X

In the ultra-competitive tea world with brands like Brooke Bond and Tata Tea in fray, there’s a brand that has stood strong with the test of time – WaghBakri Chai. This name is known not only for good tea but also for something special about the way it’s seen. Have you ever wondered why this name was chosen and how it remains so popular? Let’s dive in and explore the interesting tale of WaghBakri Chai – a name that’s more than just tea.

From the Estates of South Africa to “Wagh Bakri”

The enduring legacy of WaghBakri finds its roots in a historical journey that spans over a century. Founded in 1892 by entrepreneur Narayandas Desai, who had garnered substantial experience in the tea industry while managing a tea garden in South Africa, the brand’s trajectory commenced with his return to India. Desai’s vision materialized into the establishment of the Gujarat Tea Depot Co., a predecessor to the iconic WaghBakri Chai brand.

RelatedPosts

Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: ‘F**K off, Indian’

Indian Origin Amazon Employee Assaulted in Dublin, Ireland in Racist Attack

ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

Load More

It was in 1934 that the distinctive name ‘WaghBakri’ was bestowed upon the brand, marking a pivotal moment in its evolution. Prior to this rechristening, the brand operated under the banner of Gujarat Tea Depot Co. The subsequent rebranding of the company as Gujarat Tea Processors & Packers Ltd. signaled its transformation into a more comprehensive entity, poised to encompass the facets of tea processing and packaging.

The nascent phase of the brand’s journey witnessed its sales primarily concentrated within the confines of Gujarat. However, by the mid-1990s, a significant expansion was orchestrated, leading to the introduction of the ‘WaghBakri’ chai brand in Rajasthan, Madhya Pradesh, and other states across India. This strategic expansion not only broadened the brand’s geographical footprint but also facilitated its transition from a regional gem to a nationwide favorite.

Also read: From “Fragile Five” to contributing 15 percent in World Growth, India has come a really Long Way

Why WaghBakri was named so and how it created an everlasting legacy

WaghBakri‘s name has a cool story. Imagine a tiger (that’s “Wagh” in Gujarati) and a goat (that’s “Bakri”) drinking tea together from the same cup. It’s like rich and poor, high and low, all sharing a moment over tea. This teaches us that tea brings everyone together, no matter where they come from.

Between 2007 and 2009, WaghBakri Chai reached more places. It started being sold in Maharashtra, Delhi, Uttar Pradesh, and even the National Capital Region (NCR) of India. This was a big step in its journey.

At first, they only sold tea in Gujarat, but in the 1990s, they went bigger, bringing WaghBakri to Rajasthan, Madhya Pradesh, and other states. There is a good reason for the same. WaghBakri is present only in 13 states, largely in central and western parts of the country, as well as a couple of northern and southern states.

“We look at a state as a country. We spent a good 10 years in Rajasthan and Madhya Pradesh, before even thinking of getting into Maharashtra. We spent five years in Maharashtra before launching in Delhi,” says Parag Desai, executive director of Gujarat Tea Processors and Packers Limited.

The reason for this approach is the company’s priority to developing a robust distribution network. “Every year, at our board meeting, we see how many retail outlets and distributors we are going to add,” says Paras. The idea is to “increase the number of sellers. And that is the way we grow our sales”, adds Rasesh, citing the example of Gujarat where the company has a market share of more than 60 percent.

So, WaghBakri isn’t just tea; it’s a story of how a simple name and a cup of tea can bring people together and how a small company can grow into something known all over India.

Wagh Bakri: A Force to Reckon With

WaghBakri’s journey transcends the ordinary world of tea – it’s a brand that’s all about going the extra mile. They didn’t settle for just selling tea in bags. They aimed higher, creating unique spaces called ‘WaghBakri Tea Lounges’ first in Mumbai and later in Delhi. These lounges are more than just spots to sip tea – they’re places where you can explore a wide range of tea flavors and munch on tasty snacks.

In the vast landscape of the tea landscape, WaghBakri has truly made a mark for itself. Imagine this – people in India spend a whopping ₹10,000 crore on packaged tea. Among the giants, two major players, Tata Global Beverages and Hindustan Unilever, held their positions steady, each with around 29 percent and 27 percent market share respectively, from 2012 to 2016.

Here’s where WaghBakri stands out. While others stayed pretty much where they were, WaghBakri’s market share actually grew from roughly 7 percent to about 8 percent during that same period.

This approach, coupled with their unwavering dedication to making top-notch tea, has propelled WaghBakri to a remarkable position. By the year 2016-17, they had achieved an impressive annual sales turnover of ₹1,100 crore, with a staggering tea volume of 42 million kilograms. WaghBakri has had a compound annual growth rate (CAGR) of 10 to 12 percent in volume over the last decade. In the premium segment, WaghBakri’s Good Morning competes with HUL’s Yellow Label and Taj Mahal, while WaghBakri’s Mili is positioned against HUL’s Red Label in the popular segment.

But there’s more to WaghBakri’s success story than just numbers. It’s a story of humble beginnings and a commitment to quality. They started small, yet they never compromised on the quality of their tea. What sets them apart is their unique approach – instead of just keeping all the profits to themselves, they decided to give back to the people who enjoy their tea.

Also read: 10 Indian Entrepreneurs whose fall was as steep as their rise

So, WaghBakri isn’t just any chai company. They’re different and they’ve shown that by thinking smart and caring about their tea and their customers, even a small beginning can turn into something really big.The narrative of WaghBakri’s growth exemplifies the convergence of entrepreneurial spirit, astute branding decisions, and a commitment to quality.

With roots dating back to Narayandas Desai’s experiences in the tea gardens of South Africa, WaghBakri’s journey transformed a simple enterprise into a name that resonates with tea enthusiasts across India. From its humble origins in Gujarat to its widespread recognition today, the legacy of WaghBakri stands as a testament to the enduring appeal of tradition infused with innovation.

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM

Also Watch:

Tags: BeveragecultureEvolutionfamily-ownedHistoryiconicIndianJourneyLegacyStorysuccesstea brandTraditionWaghBakri Chai
ShareTweetSend
Previous Post

New road for Mount Kailash from India to open soon!

Next Post

50 Flag Day Quotes: Exploring the Essence of Patriotism

Related Posts

US Trade Officials to Visit India in August for Crucial Talks
Business

US Trade Officials to Visit India in August for Crucial Talks

22 July 2025

A high-level team from the US is gearing up to visit India in August for the next round of...

Importance And Value Of Brand Logos In A Competitive Market
Business

Importance And Value Of Brand Logos In A Competitive Market

21 July 2025

The first impression that your audience has of your business is through the brand logo. A well-designed brand logo...

India's UPI Overtakes Visa to Become World's Leading Real-Time Payment System: IMF
Business

India’s UPI Overtakes Visa to Become World’s Leading Real-Time Payment System: IMF

21 July 2025

India’s homegrown digital payment platform, the Unified Payments Interface (UPI), has now become the world’s largest real-time payments system...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Britain’s Million-Dollar Bird Finally Takes Off!

Britain’s Million-Dollar Bird Finally Takes Off!

00:06:43

Maharashtra targets crypto christians. fake dalit quota scam exposed.

00:04:16

The Forgotten Maratha Legacy in Tamil Nadu

00:07:37

India’s ULRA Bomber: 12,000-km Beast That Can Strike Anywhere Without Refueling

00:07:39

The Shocking Truth About Mass Conversions in Tamil Nadu

00:07:26
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap
MASHABLE IS A GLOBAL, MULTI-PLATFORM MEDIA AND ENTERTAINMENT COMPANY. FOR MORE QUERIES AND NEWS, CONTACT US AT info@mashablepartners.com


©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited