The world is a battleground between good and evil. Your perception about who wins depends on the winner because he/she is the one writing the battle story. But, no matter who wins, there is one thing in common. The winner is always portrayed as good, no matter how evil he/she was. This is what modern-day advertising is all about. You can sell dog shit piled up on cat shit by claiming that its packing has been done by the angel of heaven. The narrative creates an aura of goodwill for the targeted population. This is where Marlboro Cigarettes are uniquely placed.
Took nearly 100 years to catch momentum
Marlboro, currently the major cigarette brand in the United States is not a new entrant in the market. The cigarette brand owned and manufactured by Philip Morris USA in America and Philip Morris International outside the USA has more than 175 years old history. Moreover, contrary to popular opinion, it did not originate in the USA. It originated in the capital city of their former master, Britain. In 1846, renowned tobacconist Phillip Morris decided to sell tobacco and rolled cigarettes through a shop on Bond Street, London. 27 years later, Phillips died of cancer, but his business did not die. It was taken over by his widow Margaret and......
