TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    India Makes Big Jump In Henley Passport Index, Visa-Free Entry To 59 Countries Now

    Indian Passport Climbs Up to 77th in Global Ranks: Visa-Free Access to 59 Countries Now Possible

    Mine Collapse in Jharkhand: 9 Dead, State Inaction Blamed

    9 Die in Mine Collapse : Jharkhand Govt’s Failure to Tackle Illegal Mining Exposed Once Again

    Process to Choose new Vice President Could Soon Begin

    After Dhankhar’s Exit, Process to Choose His Successor Could Soon Begin

    With Stalin Hospitalised, Is DMK Headed for a Family Showdown?

    Heir vs Heir: Power Struggle Likely to Loom in DMK as Stalin Falls Unwell

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Ahead of PM Modi's visit, Cabinet approves free trade agreement between India and UK

    PM Modi to Sign Landmark Free Trade Deal With UK as Cabinet Gives Green Light

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    US Trade Officials to Visit India in August for Crucial Talks

    US Trade Officials to Visit India in August for Crucial Talks

    Importance And Value Of Brand Logos In A Competitive Market

    Importance And Value Of Brand Logos In A Competitive Market

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    BITS Students Build Kamikaze Drones, Power Indian Army

    Kamikaze Drones from Campus Hostel : This is How Two BITS Students Deliver Combat-Ready Drones to Indian Army

    Apache: World’s Most Advanced Attack Helicopter Now in Indian Hands

    Apache Choppers Near Pakistan Border: A Strategic Game Changer for India

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: 'F**K off, Indian'

    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: ‘F**K off, Indian’

    Indian Assaulted in Dublin in Suspected Racist Attack

    Indian Origin Amazon Employee Assaulted in Dublin, Ireland in Racist Attack

    India Defends Operation Sindoor, Calls Out Pakistan’s Terror Links at UN

    Steeped in Terror, Fanaticism and IMF Debt : India Slams Pakistan at UN

    India Sets Diplomatic Priorities for PM Modi’s UK Visit

    India Sets Diplomatic Priorities for PM Modi’s UK Visit: Focus on Economic Fugitives, Khalistani Extremism, Strategic Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Echoes of the Cholas in Today’s Bharat

    Conqueror of the Seas: Rajendra Chola and the Rise of Naval Bharat

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    Highest RTP Casino Games to Get Better Wins

    Highest RTP Casino Games to Get Better Wins

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    One in Four Indian Married Couples Are Now Overweight

    ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    India Makes Big Jump In Henley Passport Index, Visa-Free Entry To 59 Countries Now

    Indian Passport Climbs Up to 77th in Global Ranks: Visa-Free Access to 59 Countries Now Possible

    Mine Collapse in Jharkhand: 9 Dead, State Inaction Blamed

    9 Die in Mine Collapse : Jharkhand Govt’s Failure to Tackle Illegal Mining Exposed Once Again

    Process to Choose new Vice President Could Soon Begin

    After Dhankhar’s Exit, Process to Choose His Successor Could Soon Begin

    With Stalin Hospitalised, Is DMK Headed for a Family Showdown?

    Heir vs Heir: Power Struggle Likely to Loom in DMK as Stalin Falls Unwell

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Ahead of PM Modi's visit, Cabinet approves free trade agreement between India and UK

    PM Modi to Sign Landmark Free Trade Deal With UK as Cabinet Gives Green Light

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    Bengal’s Business Exodus: 6,688 Companies Flee State Since Mamata Took Office

    US Trade Officials to Visit India in August for Crucial Talks

    US Trade Officials to Visit India in August for Crucial Talks

    Importance And Value Of Brand Logos In A Competitive Market

    Importance And Value Of Brand Logos In A Competitive Market

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    BITS Students Build Kamikaze Drones, Power Indian Army

    Kamikaze Drones from Campus Hostel : This is How Two BITS Students Deliver Combat-Ready Drones to Indian Army

    Apache: World’s Most Advanced Attack Helicopter Now in Indian Hands

    Apache Choppers Near Pakistan Border: A Strategic Game Changer for India

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    MiG-21 Fighter Jets to Be Retired from Indian Air Force Service by September

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    UK F-35B Stealth Jet Finally Departs Kerala Airport After Month-Long Grounding

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: 'F**K off, Indian'

    Indian Student Seriously Injured in Adelaide, Australia In Racially Motivated Attack: ‘F**K off, Indian’

    Indian Assaulted in Dublin in Suspected Racist Attack

    Indian Origin Amazon Employee Assaulted in Dublin, Ireland in Racist Attack

    India Defends Operation Sindoor, Calls Out Pakistan’s Terror Links at UN

    Steeped in Terror, Fanaticism and IMF Debt : India Slams Pakistan at UN

    India Sets Diplomatic Priorities for PM Modi’s UK Visit

    India Sets Diplomatic Priorities for PM Modi’s UK Visit: Focus on Economic Fugitives, Khalistani Extremism, Strategic Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Echoes of the Cholas in Today’s Bharat

    Conqueror of the Seas: Rajendra Chola and the Rise of Naval Bharat

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    Highest RTP Casino Games to Get Better Wins

    Highest RTP Casino Games to Get Better Wins

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    One in Four Indian Married Couples Are Now Overweight

    ICMR Study: One in Four Indian Married Couples Are Now Overweight or Obese—Shared Lifestyle to Blame

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

Facebook takes the Tik Tok route as it prioritizes consumption over connection

Tejasvi Malhotra by Tejasvi Malhotra
27 July 2022
in Analysis, Trending
Facebook
Share on FacebookShare on X

The world is witnessing advancements in technology with each passing day. This gives rise to newly emerging social media platforms. Tiktok is one such platform that carries a huge prevalence among the masses. In light of its burgeoning popularity, other platforms like Facebook are now trying to imitate its strategies to lure the audience.

Facebook is on the verge of a new change

In a recent buzz, it came that Meta, a technology company, is planning a modification in Facebook and Instagram’s app, in order to make it resemble the rival app- TikTok. Through this, it can be made apparent that Facebook is facing an existential crisis in the industry.

RelatedPosts

Pakistani Father Kills Teen Daughter for Refusing to Delete TikTok

Md Shahbaz Marries Hindu Woman Befriended via Facebook, Then Forced Her to Eat Beef and Convert to Islam

Is the Internet rewiring our brains?

Load More

Lately, Instagram announced its recent strategy. It claimed that from now on, any video posted under the timing range of 15 minutes will be converted into a reel. In addition, if that video is posted from a public account, then it will automatically be fed into the company’s recommendation algorithms. This is in order to show it to other accounts and for better reach.

On the other hand, Facebook’s strategy includes splitting its classic News Feed on its iOS and Android apps. The users will be immediately taken to a ‘Home’ tab. This is where the company’s “discovery engine” will promote content it thinks the user will be interested in, said CEO Mark Zuckerberg.

Also read: Sheryl Sandberg, the real brains behind Facebook’s evil algorithm

Interestingly,  Mark Zukerberg, the Co-founder of Facebook, as reported by Bloomberg, had previously said, “People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly.” Through this, we can concluded that Tiktok is proving to be a threat to the most used social media platform of our childhood.

Undoubtedly, the Chinese social media app allured a vast swathe of individuals, which led to its insane popularity across generations. Considering this, platforms like Facebook are now looming in a dilapidated state. To which, it is becoming intrinsic for it to rectify the faults and regain its drowning share of prevalence.

Facebook’s strategies to save itself

For the past some years, Facebook is facing an existential crisis in a completely competitive market. The frequent launching and closing of social media platforms is no more a secret to us. There have been dozens of apps that came and vanished in no time. And, Facebook is scared of the same thing happening to it. It doesn’t want its name to be engrained in this list. Because of this, Mark Zuckerberg is trying all possible tactics to save his company.

Also read: Facebook is dying a very slow and excruciating death

In 2012, Facebook made a revelationary acquisition of ‘Instagram’ for $1 billion. The buying of Instagram was a move to avoid competition as it could have hurt the social network. It was eventually revealed that Zukerberg wanted to acquire Instagram because it was becoming a threat to Facebook’s old enjoyed prevalence among the masses.

In 2014, Zukerberg’s Facebook acquired messaging app ‘Whatsapp’ for $19 billion. For months, the company tracked the algorithms and prevalence of WhatsApp using Onavo, a VPN and data analytics app. Further, the collected data showed that the messaging app was not just a rising competitor, but a potential Facebook killer as well.

Moreover, Facebook changing its name to ‘meta’ became a huge sensation, when the company decided to build its new project of ‘metaverse’. Meta is a shared virtual environment that Facebook is betting upon to be the successor of the mobile internet. This announcement was made to lure youngsters who are more attracted to the ‘Artificial intelligence or AI’ concept. It was the company’s strategy to widen its sphere of popularity and serve the public with increased opportunities to connect to Facebook.

Also read: In 3 to 4 years there will be no Facebook, or Meta as they like to call it

Tiktok weighing heavy over facebook

All the aforementioned initiatives were perceived as a re-ignition of Facebook’s popularity. The company is probably missing its old phenomenon of being the talk of the town. The company is incessantly facing a decline in acceptance in the market. The newly emerging platforms are rigorously competing with Facebook.

It is pertinent to note that Facebook’s user growth has declined in the latest quarter. According to a Business Standard report, the first stagnation in the social network’s history caused Meta Platform’s stock to collapse 25 per cent, which is in addition set to wipe over $200 billion from its market value.

TikTok reached the milestone of 3 billion downloads worldwide in July 2021. This was despite it being banned in India the previous year and losing a considerably large audience. According to Statista, the popular video app still ranks as one of the leading apps on the Google Play Store and the Apple App Store worldwide. In addition, as per the data for 2021, Tiktok reached 30 million monthly active users on Android devices and 120 million monthly active users of iOS devices.

Due to this upsurge in popularity of TikTok, Facebook is experiencing a steep decline. The company is facing an unexpected decline in shares by around 25 per cent. Now, it is apparent that Facebook is on the verge of decline and probably it will show its mere presence in history. However, it is trying to regain its lost popularity by imitating Tiktok’s technique of success.

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM

Also Watch:

Tags: AppCompanyfacebookinstagramMetaMetaverseplatformspopularityStrategyTikTok
ShareTweetSend
Previous Post

The conspiracy theories behind Kasab’s kalava are real. Bijnor proves it

Next Post

Taapsee is officially the queen of flops, but still, there is no dearth of work for her

Related Posts

India Makes Big Jump In Henley Passport Index, Visa-Free Entry To 59 Countries Now
Trending

Indian Passport Climbs Up to 77th in Global Ranks: Visa-Free Access to 59 Countries Now Possible

23 July 2025

In a significant boost for global Indian travellers, the latest Henley Passport Index has placed India at the 77th...

Mine Collapse in Jharkhand: 9 Dead, State Inaction Blamed
Trending

9 Die in Mine Collapse : Jharkhand Govt’s Failure to Tackle Illegal Mining Exposed Once Again

23 July 2025

Nine workers were killed in a tragic mine collapse during illegal coal mining operations in Dhanbad, Jharkhand, under the...

Process to Choose new Vice President Could Soon Begin
Legal

After Dhankhar’s Exit, Process to Choose His Successor Could Soon Begin

23 July 2025

In an unexpected move, Vice President Jagdeep Dhankhar tendered his resignation late Monday evening by citing medical reasons. His...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Britain’s Million-Dollar Bird Finally Takes Off!

Britain’s Million-Dollar Bird Finally Takes Off!

00:06:43

Maharashtra targets crypto christians. fake dalit quota scam exposed.

00:04:16

The Forgotten Maratha Legacy in Tamil Nadu

00:07:37

India’s ULRA Bomber: 12,000-km Beast That Can Strike Anywhere Without Refueling

00:07:39

The Shocking Truth About Mass Conversions in Tamil Nadu

00:07:26
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap
MASHABLE IS A GLOBAL, MULTI-PLATFORM MEDIA AND ENTERTAINMENT COMPANY. FOR MORE QUERIES AND NEWS, CONTACT US AT info@mashablepartners.com


©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited