TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Opportunities for Youth in a Changing India

    Opportunities for Youth in a Changing India: Global Investment Expert Manu Seth Shares Insights

    Decomposed Body of Pakistani Actress Humaira Asghar Found in Karachi Flat

    Decomposed Body of Pakistani Actress Humaira Asghar Found in Karachi Flat After Weeks

    Foreign Investment, Innovation, and Confidence Are Making India a Global Leader: Investment Advisor Manu Seth

    Foreign Investment, Innovation, and Confidence Are Making India a Global Leader: Investment Advisor Manu Seth

    Nimisha Priya set to be executed on July 16 in Yemen

    Indian Nurse Faces Execution in Yemen on July 16; Is There Still Hope for Nimisha Priya?

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Opportunities for Youth in a Changing India

    Opportunities for Youth in a Changing India: Global Investment Expert Manu Seth Shares Insights

    Simple Legal Steps to Protect Your Brand in India

    Simple Legal Steps to Protect Your Brand in India

    Indian-Origin Tesla CFO Vaibhav Taneja Appointed Treasurer of Elon Musk’s 'America Party'

    Indian-Origin Tesla CFO Vaibhav Taneja Selected Treasurer of Elon Musk’s ‘America Party’

    India’s Forex Reserves Surge Past $700 Billion

    India’s Forex Reserves Surge Past $700 Billion, Close to All-Time Record

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Decoy That Changed the Game: How India's AI-Powered X-Guard Neutralised Pakistani Air Threats

    Rafale Decoy Confused Pakistan Jets During Operation Sindoor, Claims US Veteran Pilot

    India Successfully Tests Indigenous Anti-Submarine Rocket ERASR

    India Successfully Tests Indigenous Anti-Submarine Rocket ERASR, Boosting Navy’s Underwater Capabilities

    Gun-Making Racket Exposed in Aligarh: UP STF Arrests 3

    Gun-Making Factory Busted in Aligarh: UP STF Arrests 3

    Major Arms Seizure in Manipur Hill Districts

    Amid Ongoing Tensions, Security Operation Yields Major Arms Seizure in Manipur Hill Districts

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    We Share Borders With Tibet, Not China”: Khandu’s Sharp Reply

    Khandu’s Bold Message to China: Arunachal Belongs to India, Border Was With Tibet

    Pakistan on edge as coup rumors spark fear of military takeover

    Coup Season in Pakistan? Munir Plots Move as Zardari Trembles, Sharif Watches Helplessly

    26 Global Awards and Counting: Modi Receives Brazil’s Civilian Honour

    PM Modi Honoured with Brazil’s Top Civilian Award, 26th Global Recognition

    Five-Nation Tour: Modi to Visit Namibia, First Indian PM in 30 Years

    Five-Nation Tour: Modi to Visit Namibia, First Indian PM in 30 Years to Boost Mineral, Energy, and Digital Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Tirumala Tirupati Devasthanams Suspends Senior Official for Attending Church Services

    Tirumala Tirupati Devasthanams Suspends Senior Official for Attending Church Services

    The Beginning of Devotion: History of the First Kanwar Yatra

    The Beginning of Devotion: History of the First Kanwar Yatra 

    Kanwar Yatra: UP Gears Up With Full-Scale Arrangements

    Kanwar Yatra: Four Devotional Paths, One Divine Destination

    char dham yatra suspended due to bad weather

    Uttarakhand Suspends Char Dham Yatra Due to Adverse Weather, Prioritizes Pilgrim Safety

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Try These 6 High-Protein Vrat-Friendly Foods to Stay Energised

    Fasting This Sawan 2025? Try These 6 High-Protein Vrat-Friendly Foods to Stay Energised

    say no to alcohol for 6 months

    How Quitting Alcohol for 6 Months Can Transform Your Health

    Mental Wellness Rituals to Stay Calm, Focused, and Balanced

    Mental Wellness Rituals to Stay Calm, Focused, and Balanced

    India's Tour of Bangladesh Likely Postponed Amid Political Unrest

    India’s Tour of Bangladesh Likely Postponed Amid Political Unrest

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Opportunities for Youth in a Changing India

    Opportunities for Youth in a Changing India: Global Investment Expert Manu Seth Shares Insights

    Decomposed Body of Pakistani Actress Humaira Asghar Found in Karachi Flat

    Decomposed Body of Pakistani Actress Humaira Asghar Found in Karachi Flat After Weeks

    Foreign Investment, Innovation, and Confidence Are Making India a Global Leader: Investment Advisor Manu Seth

    Foreign Investment, Innovation, and Confidence Are Making India a Global Leader: Investment Advisor Manu Seth

    Nimisha Priya set to be executed on July 16 in Yemen

    Indian Nurse Faces Execution in Yemen on July 16; Is There Still Hope for Nimisha Priya?

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Opportunities for Youth in a Changing India

    Opportunities for Youth in a Changing India: Global Investment Expert Manu Seth Shares Insights

    Simple Legal Steps to Protect Your Brand in India

    Simple Legal Steps to Protect Your Brand in India

    Indian-Origin Tesla CFO Vaibhav Taneja Appointed Treasurer of Elon Musk’s 'America Party'

    Indian-Origin Tesla CFO Vaibhav Taneja Selected Treasurer of Elon Musk’s ‘America Party’

    India’s Forex Reserves Surge Past $700 Billion

    India’s Forex Reserves Surge Past $700 Billion, Close to All-Time Record

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Decoy That Changed the Game: How India's AI-Powered X-Guard Neutralised Pakistani Air Threats

    Rafale Decoy Confused Pakistan Jets During Operation Sindoor, Claims US Veteran Pilot

    India Successfully Tests Indigenous Anti-Submarine Rocket ERASR

    India Successfully Tests Indigenous Anti-Submarine Rocket ERASR, Boosting Navy’s Underwater Capabilities

    Gun-Making Racket Exposed in Aligarh: UP STF Arrests 3

    Gun-Making Factory Busted in Aligarh: UP STF Arrests 3

    Major Arms Seizure in Manipur Hill Districts

    Amid Ongoing Tensions, Security Operation Yields Major Arms Seizure in Manipur Hill Districts

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    We Share Borders With Tibet, Not China”: Khandu’s Sharp Reply

    Khandu’s Bold Message to China: Arunachal Belongs to India, Border Was With Tibet

    Pakistan on edge as coup rumors spark fear of military takeover

    Coup Season in Pakistan? Munir Plots Move as Zardari Trembles, Sharif Watches Helplessly

    26 Global Awards and Counting: Modi Receives Brazil’s Civilian Honour

    PM Modi Honoured with Brazil’s Top Civilian Award, 26th Global Recognition

    Five-Nation Tour: Modi to Visit Namibia, First Indian PM in 30 Years

    Five-Nation Tour: Modi to Visit Namibia, First Indian PM in 30 Years to Boost Mineral, Energy, and Digital Ties

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Tirumala Tirupati Devasthanams Suspends Senior Official for Attending Church Services

    Tirumala Tirupati Devasthanams Suspends Senior Official for Attending Church Services

    The Beginning of Devotion: History of the First Kanwar Yatra

    The Beginning of Devotion: History of the First Kanwar Yatra 

    Kanwar Yatra: UP Gears Up With Full-Scale Arrangements

    Kanwar Yatra: Four Devotional Paths, One Divine Destination

    char dham yatra suspended due to bad weather

    Uttarakhand Suspends Char Dham Yatra Due to Adverse Weather, Prioritizes Pilgrim Safety

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Try These 6 High-Protein Vrat-Friendly Foods to Stay Energised

    Fasting This Sawan 2025? Try These 6 High-Protein Vrat-Friendly Foods to Stay Energised

    say no to alcohol for 6 months

    How Quitting Alcohol for 6 Months Can Transform Your Health

    Mental Wellness Rituals to Stay Calm, Focused, and Balanced

    Mental Wellness Rituals to Stay Calm, Focused, and Balanced

    India's Tour of Bangladesh Likely Postponed Amid Political Unrest

    India’s Tour of Bangladesh Likely Postponed Amid Political Unrest

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

The curious case of Blackberry

Abhishek Kumar Singh by Abhishek Kumar Singh
25 February 2022
in Business
BlackBerry Android
Share on FacebookShare on X
  • BlackBerry’s final hopes of relaunching itself have crashed as the manufacturing company has shut down its operations
  • The company has failed to innovate over the years and has been stiff on its old school rule book
  • The closure, as well as the company changing its core business to other areas, indicate that it’s the end of the road for BlackBerry in mobile manufacturing

If anything can be termed a brand ambassador of an ever-changing world, then it is technology. Either you change with it, or you go extinct. No entity more than BlackBerry has faced the brunt of this ruthlessness.

BlackBerry production line shut

Once a darling of Barack Obama, BlackBerry is set to decline into oblivion. OnwardMobility, the Texas-based manufacturing company has finally given up on all hopes of reviving BlackBerry’s fortunes. The company has said that it is shutting down its operations of manufacturing mobile devices.

RelatedPosts

Opportunities for Youth in a Changing India: Global Investment Expert Manu Seth Shares Insights

Understanding the differences between BTC season and altcoin season

Foxconn, iphone manufacturing giant, plans new facility in Greater Noida amid US China tariff war

Load More

OnwardMobility had acquired manufacturing rights from the Canadian giant in 2020. The updated BlackBerry was supposed to be launched in 2021 itself. However, due to some technical difficulties, it could not fructify. OnwardMobility had reiterated that it was on track but would take some time. Finally, the supply chain issues in the wake of covid-19 forced the company to close its operations.

Last nail in the coffin for BlackBerry

With the closure of manufacturing operations, experts believe that it is next to impossible for BlackBerry to revive from here on. Currently, the smartphone market in the world is saturated in favour of Android and iPhone. Though the Canadian company has tried to make its foray into Android, it has been a massive failure.

How to Convert Android App to iOS App (and Vice Versa)
PC: Statista

Not so long ago, the Canadian giant was one of the dominant players in smartphone markets. One of the most unique features offered by the company is a physical keyboard-based smartphone. Additionally, its privacy features made it one of the hot favourites of its dominant era.

E-mail communication on Keypad phone

BlackBerry came into the market as a company named Research in Motion (RIM). Initially, it used to make pagers. The first device to acquire BlackBerry’s name was BlackBerry 850, an email pager. In 2002, RIM launched its first sophisticated device. The smartphone featured push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services.

Initially, the company relied on easing email communication as its trademark. It started to offer its email services on non-BlackBerry devices as well. The company also made innovations in typing process for consumers. Initially, BlackBerry phones required you to use a single thumb impression to type. In Storm1 and Storm2 versions. BlackBerry offered its customers an experience of a QWERTY keypad.

Hot favourites of the aristocratic class

Soon, BlackBerry became a hot favourite of everyone. During his presidential campaigns, Barack Obama provided massive PR to the company. With fame came controversies as well since BlackBerry was labelled as not secure by many. All this was quashed by Hillary Clinton continuing to use her BlackBerry even after assuming the position of Security of State in the Obama administration.

For the next four years, BlackBerry pounced on the free endorsement by the Obama administration. Within 3 years of Obama taking charge, BlackBerry’s revenues increased by more than 300 per cent.

BlackBerry revenue over the years. PC: Statista

Its adoption increased many folds among government departments as well. Various local police departments such as that of West Yorkshire in England, Kochi, Bangalore and Pune police in India, US Federal department kept using it for a long period. It was also endorsed by Eric Smidt, Executive Chairman of Google from 2001 to 2011. It is pertinent to note that Google is a competitor of BlackBerry.

Could not compete with Android and iPhone

However, soon the brand started to feel the heat of rising competition. Android and iPhone were the new buzzwords in the market. The Canadian company however refused to innovate much. At its best, it launched BlackBerry10 iOS in 2013. It was based on the QNX operating system and was a departure from the ageing BlackBerry OS.

The company failed to compete with Google’s Android. To make up for the lack of innovation, it made its foray into Android smartphones in 2015, beginning with the BlackBerry Priv slider. However, BlackBerry continued to provide physical keyboards underneath its Android screen in some of the models. Other models like BlackBerry Aurora, BlackBerry KeyOne L/E BLACK, and the BlackBerry Motion also failed to catch momentum.

Changes did not work

The lack of innovation caused revenue loss for the company. In 2016, the Canadian company announced that it will close down its manufacturing unit. It licenced TCL technology to manufacture its product on a global level. The new production line also could not change the fortune of the Canadian Brand. Four years down the line, Texas-based OnwardMobility took charge of manufacturing operations, only to permanently shut down in February 2022. Meanwhile, the worldwide market share of BlackBerry phones is closing in on zero per cent.

PC: Statista

BlackBerry selling its mobile patent

Recently, Reuters reported that BlackBerry’s core business has shifted from making smartphones to cybersecurity and software used by automakers. Additionally, the company is forced to sell its patents ostensibly to have some money for running its operations.

A Brand name is a prerequisite for a product to capture market share. However, the reputation of a brand is built on its track record, which keeps changing over the years. People may associate a Brand with certain features, but if the Brand gets stiff about those features, it loses its market value.

Tags: AndroidBlackberryBusinessInnovationiPhonetechnology
ShareTweetSend
Previous Post

Ukraine asking for PM Modi’s help shows the immense global influence of India

Next Post

Opposition, Media and film stars are busy maligning India’s image amidst Russia-Ukraine war

Related Posts

Simple Legal Steps to Protect Your Brand in India
Business

Simple Legal Steps to Protect Your Brand in India

8 July 2025

Introduction A brand is not just a visual symbol - it refers to the belief in a business, credibility...

Indian-Origin Tesla CFO Vaibhav Taneja Appointed Treasurer of Elon Musk’s 'America Party'
Business

Indian-Origin Tesla CFO Vaibhav Taneja Selected Treasurer of Elon Musk’s ‘America Party’

7 July 2025

In a notable recognition of Indian talent on the global stage, Vaibhav Taneja, Tesla’s Indian-origin Chief Financial Officer, has...

Why GST Search Is Essential For Compliance In Modern Enterprises
Business

Why GST Search Is Essential For Compliance In Modern Enterprises

3 July 2025

A business environment demands transparency and accuracy, and staying compliant with tax regulations is more than just ticking a...

Load More

Comments 1

  1. Ravish says:
    3 years ago

    Are you guys so dumb? digging the old grave …everyone knows this…just copy pasting…..due to poor quality of writers you folks are getting 10 likes despie million followers.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Delhi’s Trump Card: Kejriwal Wants a Nobel for Surviving Politics

Delhi’s Trump Card: Kejriwal Wants a Nobel for Surviving Politics

00:05:03

Team B of DMK? The Truth About Actor Vijay’s Party

00:07:45

Rs 15,000 cr gone? Saif Ali Khan's crown crushed by enemy property law

00:04:40

Siddaramaiah Sparks Vaccine Theory to Hide Congress Chaos?

00:09:21

Murugan Wave Rattles INDIA Bloc, Triggers Reactionary Meet in Madurai

00:08:10
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited