• About us
  • Careers
  • Brand Partnerships
TFI Official Merchandise
TFI हिन्दी
TFI Global
Wednesday, June 29, 2022
TFIPOST
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Shiv Sena’s 6-point resolution is possibly the most laughable joke of the year

    Shiv Sena’s 6-point resolution is possibly the most laughable joke of the year

    The Sonia Gandhi connection of Teesta Setalvad must be probed

    The Sonia Gandhi connection of Teesta Setalvad must be probed

    Shiv sena seats

    Maharashtra Floor Test Demystified – Here are the numbers that you have been waiting about

    Rampur BJP

    As we predicted, BJP had a comfortable victory in SP’s own backyard

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Income inequality India

    India is the only country that bridged the gap between the rich and the poor during the COVID pandemic

    PLI Scheme for Apparels is going to eliminate the Bangladeshi clothes from the market

    PLI Scheme for Apparels is going to eliminate the Bangladeshi clothes from the market

    NPAs

    Congress had given India the NPA cancer. PM Modi has cured it

    India and Russia have their International Transport Corridor Ready

    India and Russia have their International Transport Corridor Ready

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    India takes a giant step as a defence manufacturer with its Tejas deal with Egypt

    India takes a giant step as a defence manufacturer with its Tejas deal with Egypt

    Tejas LCA

    Malaysia wants India’s Tejas LCA at any cost

    NSA Doval’s statement on ‘Agnipath’ scheme should be read by every idiot protesting it

    NSA Doval’s statement on ‘Agnipath’ scheme should be read by every idiot protesting it

    Agnipath is BJP’s private militia, courtesy of our genius opposition

    Agnipath is BJP’s private militia, courtesy of our genius opposition

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    India’s digital surgical strike on Pakistan

    India’s digital surgical strike on Pakistan

    India clearly and categorically rejects G7’s statement on Russia and Ukraine

    India clearly and categorically rejects G7’s statement on Russia and Ukraine

    Modi Biden video

    A 600-word analysis of a 12-second-long Modi-Biden video

    Kashmir and Aksai Chin are not the only scars left by Nehru

    Kashmir and Aksai Chin are not the only scars left by Nehru

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    copper weapons

    The excavations in Mainpuri’s Ganeshpur village illustrate Hindus’ sophisticated weaponry

    Gondya Ala Re – 125 Years of Chapekar Brothers’ Supreme Will

    Gondya Ala Re – 125 Years of Chapekar Brothers’ Supreme Will

    History

    Government shouldn’t have removed Mughal references from NCERT books, it should have published the truth

    Kalika Mata Mandir

    Pavagadh Shakti Peeth: How a mandir was redeveloped after shifting dargah built atop it

    • Culture
    • History
    • Indology
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Manmohan is overrated, Joe Biden is the real robot

    Manmohan is overrated, Joe Biden is the real robot

    Sanjay Dutt character

    Sanjay Dutt has played the most irritating and over-the-top characters in the last 5 years

    Item Number – The cancer that almost claimed the Indian film industry

    Item Number – The cancer that almost claimed the Indian film industry

    Karan Johar bollywood

    Karan Johar, forget about a comeback because you can’t

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Premium
No Result
View All Result
TFIPOST
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Shiv Sena’s 6-point resolution is possibly the most laughable joke of the year

    Shiv Sena’s 6-point resolution is possibly the most laughable joke of the year

    The Sonia Gandhi connection of Teesta Setalvad must be probed

    The Sonia Gandhi connection of Teesta Setalvad must be probed

    Shiv sena seats

    Maharashtra Floor Test Demystified – Here are the numbers that you have been waiting about

    Rampur BJP

    As we predicted, BJP had a comfortable victory in SP’s own backyard

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Income inequality India

    India is the only country that bridged the gap between the rich and the poor during the COVID pandemic

    PLI Scheme for Apparels is going to eliminate the Bangladeshi clothes from the market

    PLI Scheme for Apparels is going to eliminate the Bangladeshi clothes from the market

    NPAs

    Congress had given India the NPA cancer. PM Modi has cured it

    India and Russia have their International Transport Corridor Ready

    India and Russia have their International Transport Corridor Ready

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    India takes a giant step as a defence manufacturer with its Tejas deal with Egypt

    India takes a giant step as a defence manufacturer with its Tejas deal with Egypt

    Tejas LCA

    Malaysia wants India’s Tejas LCA at any cost

    NSA Doval’s statement on ‘Agnipath’ scheme should be read by every idiot protesting it

    NSA Doval’s statement on ‘Agnipath’ scheme should be read by every idiot protesting it

    Agnipath is BJP’s private militia, courtesy of our genius opposition

    Agnipath is BJP’s private militia, courtesy of our genius opposition

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    India’s digital surgical strike on Pakistan

    India’s digital surgical strike on Pakistan

    India clearly and categorically rejects G7’s statement on Russia and Ukraine

    India clearly and categorically rejects G7’s statement on Russia and Ukraine

    Modi Biden video

    A 600-word analysis of a 12-second-long Modi-Biden video

    Kashmir and Aksai Chin are not the only scars left by Nehru

    Kashmir and Aksai Chin are not the only scars left by Nehru

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • History
    • Indology
    copper weapons

    The excavations in Mainpuri’s Ganeshpur village illustrate Hindus’ sophisticated weaponry

    Gondya Ala Re – 125 Years of Chapekar Brothers’ Supreme Will

    Gondya Ala Re – 125 Years of Chapekar Brothers’ Supreme Will

    History

    Government shouldn’t have removed Mughal references from NCERT books, it should have published the truth

    Kalika Mata Mandir

    Pavagadh Shakti Peeth: How a mandir was redeveloped after shifting dargah built atop it

    • Culture
    • History
    • Indology
  • Lounge
    • All
    • Books
    • Cinema
    • Food
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Manmohan is overrated, Joe Biden is the real robot

    Manmohan is overrated, Joe Biden is the real robot

    Sanjay Dutt character

    Sanjay Dutt has played the most irritating and over-the-top characters in the last 5 years

    Item Number – The cancer that almost claimed the Indian film industry

    Item Number – The cancer that almost claimed the Indian film industry

    Karan Johar bollywood

    Karan Johar, forget about a comeback because you can’t

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Premium
No Result
View All Result
TFIPOST
No Result
View All Result

The vicious campaign to use Diwali as a centre stage for Wokeism bites the dust

Tanya Trivedi
by Tanya Trivedi
2 November 2021
in Opinions
0
Diwali, anti-Hindu, woke, wokeism
1.3k
VIEWS
Share on FacebookShare on Twitter

The advertisement industry has been victimizing the Hindu community to hurt its religious beliefs through various means. Now, it is using Diwali to portray their woke and secular attitude by running vicious campaigns. However, Hindus have swung into action to give it back to the liberal elites and brands and are ensuring that their wokeism bites the dust.

Woke liberals mocking Hindu sentiments

In a recent development, an online store brand for furniture and home decor, Pepperfry, urged people to “forget crackers” during Diwali. Moreover, they were seen sermonising Hindus and tweeted, “Make your home sparkle this Diwali with amazing food, games and beautiful furniture!”

Prior to Pepperfry, Fabindia was caught up in the controversies for its controversial video promoting their new festive collection for Diwali, titled ‘Jashn-e-Riwaaz’, a euphemism for Diwali, or if we put bluntly, a weak attempt to Islamize a traditional Hindu festival. However, after the major backlash by the Hindu community, Fab India deleted the tweet.

Read more: Fab India’s ‘Jashn-e-Riwaz’ plan for Deepawali backfires gloriously

Meanwhile, Elle India came out in support of Fabindia and posted a cartoon filled with anti-Hindu bigotry on its Instagram page. The bigotry-driven post condemned Hindus for protecting their religious and cultural heritage from wokeism and forced Islamisation. 

The caption read as “it’s the recurring season where Indian fashion labels are schooled on how to creatively incorporate religion while designing their campaigns. Last year, @tanishqjewellery received a non-violent lesson on how to showcase jewellery without meddling with the ancient Hindu-Muslim narrative. Recently, @fabindiaofficial released and pulled down a Diwali campaign titled Jashn-e-Riwaz. Little did they know that the term means long-live Muslims in Urdu and is a secret ode to the Mughals.”

Read more: After ranting against Hindus, Elle Magazine deletes article by Ruman Baig

It was only a few weeks back when Virat Kohli grabbed the headlines after he posted a message on Twitter in which he tried to teach “personal tips” on how to celebrate “meaningful” Diwali with loved ones. In the video posted on his Twitter handle prepared in association with Pinterest, Kohli can be heard saying, “It’s been a tough year for all of us all around the world but especially in India with wave 2 hitting hard in 2021. As we get ready for Diwali this festive season, I’ll be sharing some of my tips for you to celebrate with loved ones and family. Stay tuned on Pinterest and pass the light.”

Read more: Band Baje to Baje Par Nawabi Na Ghate – Virat Kohli will now teach you how to celebrate a meaningful Diwali

In another CEAT tyres advertisement, Social Justice Warrior and a hobby actor, Aamir Khan was seen giving pep talks to Hindus for the umpteenth time on how to celebrate a Hindu festival. In the ad, Aamir Khan is shown as the supporter of the Indian Cricket team who remarks, “Anar, sutli bomb, chakarghini – today if our team hits sixes, we will also burst crackers. But where? Inside the society. Roads are not for bursting crackers. It’s for traffic.”

Read more: ‘Roads are for traffic, not for burning firecrackers,’ says Aamir Khan on Diwali. Why he needs to shut up 

Hindus gave it back to liberal elites

Well, the Hindus, now, have made it quite visible from their actions that no anti-Hindu propaganda will be tolerated and these agendas to demean Hindu culture needs to be stopped now. It is pertinent to note that it was the efforts of Hindus and their huge backlash that led to the withdrawal of anti-Hindu ads by FabIndia and Virat Kohli. 

After the netizens gave FabIndia and Virat Kohli a piece of their mind for the Diwali campaign they were forced to take down anti-Hindu ads. 

In addition to that, Elle was also countered by the Hindus with concrete facts revealing the fact that Elle stole a cartoon without the creator’s permission. Later after being severely criticised for misrepresentation and copyrights, the fashion magazine had to take down the post.

The companies, nowadays, do not care about Hindus’ festivals, traditions, and heritage. What they only care about are 1.1 billion consumers. Well, the brands and the liberal elites need to improve their campaigning strategies and should be ready to face the repercussions for their negative campaigns as Hindus, these days, are way more dedicated to preserving their own culture. They have decided to take the charge, giving some fierce feedback to the hypocrisy of the liberal elites. 

Tags: Anti Hindu AdsDiwaliWokeism
Share52TweetSend
Previous Post

The fatal “Sannu ki” attitude of the Indians looms large over vaccination drive as 11 crore people skip their second dose

Next Post

You want us in your green energy agenda, get us in NSG,’ India’s nuclear message to the West

Tanya Trivedi

Tanya Trivedi

Columnist at TFI Media. Learner , cheerful, on a quest to redefine myself.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Most Read
  • Comments
  • Latest
Xi Jinping, coronavirus, Shinzo Abe, china, Japan, coornavirus, COVID-19, Wuhan Virus

‘Pack up and get out of there,’ Japan to spend $2.2 billion to get Japanese companies to exit China

9 April 2020
ajay devgn karan johar

The man who bullied the Bully – How Ajay Devgn made Karan Johar’s monopoly a joke and forced him to apologize

22 June 2020
Huawei, China, Trump, USA, Xi Jinping

‘Our survival is at stake now,’ Chinese Telecom giant Huawei crumbles after US ban on Semiconductor exports

19 May 2020
T-Series Sonu Nigam Divya Khosla Kumar Bhushan Kumar

T-Series forced to take down Atif Aslam’s video, Divya Khosla trolled. T-Series has a bad day in office

25 June 2020
Meat Ban

A Jain responds to Meat Ban in Mumbai

Public Sector Bank, Government, Bill

Dear bank employees, continue your stride but PSBs will be privatized

anti-Hindi

Anti-Hindi Forever?- In search of a National Language!

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Dear Liberals – your Beef Parties are not protests, they just intend to displease the Majority

Shiv Sena’s 6-point resolution is possibly the most laughable joke of the year

Shiv Sena’s 6-point resolution is possibly the most laughable joke of the year

28 June 2022
India’s digital surgical strike on Pakistan

India’s digital surgical strike on Pakistan

28 June 2022
India takes a giant step as a defence manufacturer with its Tejas deal with Egypt

India takes a giant step as a defence manufacturer with its Tejas deal with Egypt

28 June 2022
The Sonia Gandhi connection of Teesta Setalvad must be probed

The Sonia Gandhi connection of Teesta Setalvad must be probed

28 June 2022

Popular This Week

Bollywood Thackeray
Politics

Why Bollywood is afraid of Devendra Fadnavis’ return to Maharashtra

by Apoorva Shukla
25 June 2022
Russian Oil
Geopolitics

This is how India is importing oil from Russia even when insurance companies have blocked Russia

by Abhishek Kumar Singh
24 June 2022
The Rouble-Rupee combo – An effective solution to the menace of petrodollar
Geopolitics

The Rouble-Rupee combo – An effective solution to the menace of petrodollar

by Abhishek Kumar Singh
24 June 2022
Parle G
Analysis

In a decade or two, Parle will be forced to stop producing Parle-G

by Abhishek Kumar Singh
25 June 2022
PLI Scheme for Apparels is going to eliminate the Bangladeshi clothes from the market
Economy

PLI Scheme for Apparels is going to eliminate the Bangladeshi clothes from the market

by Rahul Gupta
26 June 2022

©2022 TFI Media Private Limited

  • Terms of use
  • Privacy Policy
  • Sitemap
No Result
View All Result
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
  • Premium
TFI Official Merchandise
TFI हिन्दी
TFI Global
  • About us
  • Careers
  • Brand Partnerships

©2022 TFI Media Private Limited

Follow us on Twitter

and never miss an insightful take by the TFIPOST team

Follow @tfipost