Noida, the industrial town in Gautam Budh Nagar district of Uttar Pradesh bordering Delhi is set to become a major manufacturing hub of toys in India. With Noida’s enough potential to challenge China’s booming toy industry, 134 toy makers have acquired land at Noida’s Toy Park to set up factories at a cost of Rs 410.13 crore.
Prime Minister Modi had earlier called for increasing the country’s share in the global toy business back in 2020. This led to Uttar Pradesh Chief Minister Yogi Adityanath’s decision to construct a Toy Park in Noida and 100 acres of land was designated in Sector 33 of Yamuna Expressway Industrial Development Authority area to promote the industry.
Fun Zoo Toys India, Fun Ride Toys LLP, Super Shoes, Ayush Toy Marketing, Sunlord Apparels, Bharat Plastics, Jai Shree Krishna, Ganpati Creations and RRS Traders are among those companies who have acquired the land in Noida. The toy factories will also help with employment generation as initially, 50,000 people will get direct employment in this project. It is also likely to provide indirect employment to more than 4 lakh people in India. Uttar Pradesh will have its first toy cluster which will be set up in 100 acres as per The Yamuna Authority’s Chief Executive Officer.
China is a toy manufacturing hub and the current steps taken by the Yogi government is in line with PM Modi’s push for Atmanirbhar Bharat. It will help in beating the sale of Chinese toys in India.
UP is on course to become a major industrial hub of the country. State officials had earlier even held webinars with 100 US firms in which many leading names like Adobe, Boston Scientific, UPS, etc. participated. Speaking to HT, the state cabinet minister Siddharth Nath Singh had said, “The US has a significant investment in China. Prime Minister and Chief Minister want to use the opportunity where industries are moving out of China and see how they can be brought to India, especially to UP. Video-conferencing was held with over 100 American companies yesterday, in a webinar. They’ve shown interest,”
As border tensions continue to escalate between India and China, India has taken up a slew of measures to hurt China on the economic front be it the banning of Chinese apps or tweaking the FDI norms to block Chinese investment in Indian companies, and now India is all set to end China’s domination in toy market as PM Modi gears up to turn India into a toy manufacturing hub.
PM Modi first mentioned about this new mission on his monthly “Mann Ki Baat” back in 2020 about making India a toy manufacturing hub as he seeks to end Chinese dominance in the toy market.
As earlier reported by TFI, manufacturing toys for its domestic consumption in the long run, would also help to overtake China to gain control over the global supply chains of toys, India will ensure that the illegal drug trade across nations suffers a severe blow.
It is pertinent to note that India, back in December 2019, had increased the import duty on toys from China and is now all set to manufacture its own toys. Uttar Pradesh has the existing capacity to replace China as the ‘factory of the world’ with a population of 22 crores and a young demography. Unfortunately, the state did not have investment-friendly governments before but with the arrival of Yogi, things have been moving rapidly. The Yogi government should indeed be applauded for transforming UP from a nightmare for industrialists to a heaven for law-abiding companies. And now, the day is not far when the Indian market will be flooded with toys manufactured in the country. Yogi’s crusade against China continues as India is all set to end China’s domination in the international toy market.