There are instances of outright denial and instances where people and organizations display sheer hypocrisy. The problem is that such kind of behavior is not restricted to people in India alone, companies and organizations from other countries, who have no interest in developing and making India a better place, join the long line of people who seldom practice what they preach and do so over zealously.
LG, the electronics giant from South Korea had in the past, been the prime and the first ever sponsor for the iconic New Year’s Eve London fireworks display. The company whose headquarters are based in South Korea is yet to raise its voice or speak up against the Pohang international fireworks festival which is a major fireworks display event which takes place mid-year on July 31st every year. LG, had in past tried to berate India and Indians on celebrating clean and green Diwali, which basically translated to no crackers and more electronics for the Indian public. The stunning display of hypocrisy of the company might be surprising but there are multiple such companies and organizations which have acted on similar lines in the past. PETA is one such company which has been hypocritical to such an extent that they look more amusing than concerned in their approach towards stopping atrocities on animals in India.
On the occasion of Krishna Janamashtami, which is a widely celebrated festival in India, PETA India appealed to the people to use ‘vegan ghee’ in place of the ghee made from cow’s milk. According to PETA, cows are harmed while they are milked thereby pointing fingers at the centuries old practice of dairy farming. On the other hand, PETA had maintained a stoic silence during festivals of the minorities in India such as Eid or Christmas. These festivals which are celebrated with large scale slaughter of animals of all kinds, including bovine animals, both legally and illegally, are yet to be commented on by PETA India. It is shocking how PETA India considered milking of the cows a painful and atrocious activity but has nothing to say against their slaughter.
PETA and LG are not the only brands which become environmentally and ethically conscious only seasonally, lambaste the majority Hindu population of India. It is as if these companies go into hibernation when Eid or Christmas arrives, celebrating the brutal cult practices followed by the Abrahamic religions. Not once, has PETA or LG raised its voice in a Middle-Eastern or European country on reasons to celebrate Bloodless Eid, or Christmas without cutting green trees, but advertisements and messages promoting waterless Holi and crackerless Diwali can be found freely and in abundance.
According to an advertisement which came prior to Navratri, a virility capsule brand ‘Stay on’, advertised its ‘potency enhancement’ capsule. The ad suggested that the Dandiya is not a vibrant folk fest which celebrates the spirit of Navratri, but a mere ‘sex fest’. The use of Navratri and Dandiya as a scoring fest could only be suggested by a brand which has no moral ties to India or its culture and has no qualms in an arrogant display of hypocrisy and an obvious bias.
The examples cited above are just the tip of the iceberg, which point at the hypocrisy of these organizations and companies who simply want to maximize their profits and to do so, they are ready to slander the Indian culture, globally. The Supreme Court judgment against the imposition of a complete ban on firecrackers this Diwali is a welcome move. The Supreme Court has instead banned the online sale of firecrackers which will restrict e-commerce sites from selling them on their portals. It is high time that we as Indians, wake up to the subtle attempts by brands and conglomerates at anglicizing India and its culture. We need to call them out on their propaganda and give a fitting reply to them.