Bollywood actor Salman Khan has once again captured fans’ attention, not just for his upcoming film Sikandar, but also for his exclusive Ram Janmabhoomi-themed luxury watch.
The actor recently shared a series of pictures on social media, in which he is seen wearing a blue outfit, but what truly stood out was his custom-designed watch, reportedly worth ₹34 lakh.
Taking to social media, Salman Khan posted the pictures with the caption, “See you in theatres on 30th March!”, creating excitement for Sikandar, which is slated for release on Eid 2025. However, beyond his look, fans and media were quick to notice his limited edition timepiece, which carries deep cultural and spiritual significance.
The Ram Janmabhoomi watch was specially introduced to commemorate the consecration ceremony of the Ram Mandir in Ayodhya in 2024. This saffron-themed luxury timepiece is the result of a collaboration between Ethos and Jacob & Co., a renowned luxury watch brand.
The Epic X Ram Janmabhoomi Titanium Edition 2, as it is officially called, is available in two editions. It features intricate engravings of the Ram Mandir, along with detailed depictions of Lord Ram and Lord Hanuman. The saffron-colored strap was chosen for its spiritual symbolism, representing purity, devotion, and the essence of Hindutva.
Jacob & Co., a brand well known for its association with celebrities and ultra-luxury timepieces, shares a long-standing relationship with Salman Khan. The Bollywood icon has collaborated with the company on multiple occasions, and this latest watch has further strengthened their association.
See you in theatres this Eid! pic.twitter.com/XlC2xFkIQ0
— Salman Khan (@BeingSalmanKhan) March 27, 2025
Interestingly, Salman Khan is not the only Bollywood actor to be seen wearing this culturally significant timepiece. As per reports, Bollywood actor Abhishek Bachchan was also spotted with the same watch nearly two months ago, during the launch of the Indian Street Premier League (ISPL).
While the watch has created buzz, Salman Khan’s fans are equally excited for his upcoming film, Sikandar. The movie is set to hit theaters on March 30, 2025, coinciding with Eid celebrations. Salman’s association with Eid releases has always been a successful formula, and Sikandar is expected to follow the same trend. While many appreciated Salman Khan for wearing the Ram Janmabhoomi-themed watch, others speculated it as a publicity stunt.