If all you are good at is unboxing phones and reviewing the packaging and aesthetics, better call Sourav Joshi! Why claim to be a tech expert, when you clearly aren’t?
Let’s shed a light on the alarming trend of tech vlogging losing its way and failing to deliver its true potential.
Superficiality Over Substance
In recent years, the popularity of tech vlogging in India has skyrocketed, with numerous content creators emerging on various platforms. However, it is disheartening to see that many tech vloggers have veered away from their primary purpose of enhancing technical prowess. Instead, they prioritize superficial aspects, engage in consumerism, and deliver entertainment-centric content.
One of the primary concerns with the current state of tech vlogging in India is the emphasis on superficial and trivial aspects of technology. Rather than providing in-depth analysis, technical explanations, and educational content, many vloggers prioritize flashy product reviews, unboxing videos, and clickbait titles to gain views and subscribers. This shift towards sensationalism not only misleads viewers but also detracts from the original purpose of tech vlogging.
Also read: 8 AI Tools that will take care of most of your daily needs
Lack of Technical Depth
Genuine tech enthusiasts and aspiring learners are often left disappointed by the lack of technical depth in Indian tech vlogs. The content tends to focus more on the aesthetics, features, and personal experiences of the vlogger, rather than providing a comprehensive understanding of the technology itself. This shallow approach fails to foster genuine knowledge and hampers the growth of technical expertise among viewers.
Tech vloggers have a responsibility to address significant technical issues and concerns in society. However, the majority of Indian tech vlogs tend to steer clear of discussing topics such as data privacy, cybersecurity, digital literacy, and emerging technologies. By avoiding these critical subjects, tech vloggers miss an opportunity to educate and empower viewers on crucial matters that directly impact their lives. Is it a crime to shed light on the potential of AI in India? Apparently, for some, it seems to be.
Consumerism and Brand Endorsements
Another disturbing aspect of the current tech vlogging landscape in India is the overwhelming presence of consumerism and brand endorsements. Many vloggers prioritize promoting products and brands over unbiased and informative content. Viewers are bombarded with sponsored videos, leaving them uncertain about the authenticity of the vlogger’s opinions and recommendations. This undue influence of marketing undermines the credibility and educational value of tech vlogging.
Tech vlogging has increasingly become intertwined with entertainment, transforming into a form of infotainment rather than a source of technical knowledge. While some level of entertainment can make content more engaging, the excessive focus on entertainment value often overshadows the educational aspect. A few years ago, a YouTuber had poked fun at the monotonous trend in tech vloggers, wondering if the next thing they would be unboxing are underpants and beedi! Probably he had foreseen the future way before others did!
Also read: 5 ChatGPT Alternatives You’re Woefully Unaware Of
Tech vlogging in India has strayed from its core purpose of enhancing technical prowess and providing valuable knowledge to viewers. The emphasis on superficiality, lack of technical depth, consumerism, and entertainment-centric content have diluted the educational potential of tech vlogs. To reverse this trend, tech vloggers need to prioritize substance over style, deliver comprehensive technical insights, and address critical issues that affect the Indian population. Only then can tech vlogging regain its true purpose and fulfill the aspirations of genuine tech enthusiasts and aspiring learners.
Support TFI:
Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM
