Twitter Gold Badges: Twitter, a renowned social media platform, has seen a substantial rise in verification fees. This process confirms an individual’s identity and grants them a coveted blue checkmark, symbolizing their verified status and offering benefits such as increased visibility and credibility. The surge in fees is due to high demand for verified accounts and the advantages they bring. However, the rise has faced criticism from some users, who argue it hinders small businesses and individuals seeking to establish a presence on the platform, especially as they may lack the financial means to pay the increased fees.
Twitter Imposes a Monthly Charge of $1,000 on Businesses for Gold Badges
Twitter, owned by Elon Musk, has implemented a system of Gold, Grey, and Blue Badges to distinguish various categories of users on the social media platform. For individual users, obtaining a Twitter Blue check mark requires a monthly fee of $8 on Android and $11 on iOS. According to reports, the Twitter has begun offering gold badges to business organizations at a monthly cost of $1,000.
The recent increase in the cost of verification on the widely popular social media platform, Twitter, has caused concern, particularly for small businesses and individuals who may not possess the financial capability to pay the heightened fees. While the rise in cost can be attributed to the growing demand for verified accounts and the benefits they offer, this has been met with criticism from some quarters.
Twitter Verification Fees: A Burden for Small Businesses and Individuals
As yet, it is clear that the cost of verification will continue to escalate due to the increasing demand for verified accounts and their perceived advantages. Matt recently stated in a tweet that Twitter is reportedly contacting businesses with the offer of gold check mark verification for a monthly fee of $1,000, with an additional $50 monthly fee for affiliated business accounts. According to a report by The Information, organizations that decline to pay the monthly fee risk having their Twitter gold badges removed.
Twitter has yet to publicly announce the pricing structure for gold check marks for business organizations. The company revised its paid subscription model in November 2022, introducing three different badges for individuals, businesses, and government agencies. Companies will receive the gold check, while the gray check is intended for government officials and agencies. The Twitter Blue badge is awarded to individuals, including celebrities.
Recently, Twitter CEO Elon Musk tweeted that the micro blogging company plans to share its ad revenue with “Twitter Blue Verified” creators for advertisements appearing in reply threads. The increasing cost of verification on Twitter, combined with the company’s efforts to monetize the platform, raises questions about the future trajectory of this trend.
Before the stewardship of Twitter was taken over by Elon Musk, the coveted blue check mark was once freely available for verification of politicians, celebrities, journalists, and other prominent figures. However, it is now open to any individual or entity willing to bear the cost. It is noteworthy that Twitter lacks a robust revenue model, and its endeavors to monetize the platform have sparked debates surrounding the potential impact on the principle of free speech.
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Monopolistic Twitter’s Gold Badge Fee: An Assault on Free Speech
The escalation of verification fees serves as a lamentable indication of the commercialization of what was once a gratuitous platform. This is particularly distressing for small enterprises and individuals who may not possess the necessary financial resources to accommodate the mounting costs.
The prognosis for the future portends that Twitter shall become increasingly costly, thereby presenting a substantial challenge for small businesses to remain viable on the platform. This shall result in an unjust advantage being conferred upon well-established corporations, forcing fledgling startups and small enterprises to abandon the marketplace.
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