It was the night was of 26/11 when the financial capital of India; Mumbai saw a deadly blood bath on its street, hospitals, railway stations and hotels. 26/11 was a night of terror and the image of the front dome of Taj Mahal Palace Hotel encapsulated with a large plume of smoke is etched in the memory of every Indian. Today, the Taj stands as the strongest hotel brand in the world.
Taj stands as the strongest in the world
Indian Hotels Company- Taj has been awarded as the world’s strongest hotel brand by brand valuation consultancy ‘Brand Finance’. The annual report by Brand Finance titled ‘Hotels 50 2022’ has recognised the valuable and strong hotel brands on the global level.
For the second time, Taj has been ranked ahead of Premier Inn, Hilton Hotels and Resorts, Embassy Suites Hotels, JW Marriot and Shangri-La among others. The aforementioned ones have been ranked within the top 10 in the world.
Taj stood first with an overall Brand strength Index of 88.9 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.
The essence of Tajness
Taj was hit by the Coronavirus pandemic and subsequent lockdowns like any other hotel of the world, but the giant managed to revamp and remain relevant by its strategies. Taj’s efforts in the time of crisis has also been taken into note in the report. The report mentioned, “Taj was at the forefront of this with agility and strategic initiatives such as offering support to the healthcare sector.”
While sharing the moment of proud, Puneet Chhatwal, the Managing Director and CEO of Indian Hotels Company said, “We are very proud that Taj has been recognised as the World’s Strongest Hotel Brand for the second time in a row. This reaffirms Taj as the most acclaimed benchmark of excellence in the industry globally. With travellers increasingly gravitating towards brands that not only epitomise the essence of world-class luxury but also follow responsible business practices, Taj is well poised to pave the future of hospitality. This recognition is a mark of our guests’ steadfast trust and it celebrates the indomitable spirit of our employees, who embody the legacy of the brand while bringing alive the essence of Tajness.”
Taj: The witness of Mumbai’s night of terror
It costs a lot in order to bring alive the essence of Tajness, and Taj paid the cost as it faced the wrath of the Islamist terrorists who wreaked havoc in the city for 3 long days. After blowing Nariman house and firing at the Chatrapati Shivajji terminus, the terrorists stormed the Taj Mahal Palace and Tower Hotel. Bombs were set off under the central dome, setting off a massive fire that later raged through the top floors of the Taj. Later, the hotel was secured by the NSG, as the elite force launched Operation Black Torando.
Not only the forces, but the employees served a crucial role in saving lives at Mumbai’s landmark Taj Hotel, and this defines the legacy owned by the Taj and reason behind it being the best. The culture of Taj is such that the selfless response of the employees is a case study at the Harvard Business School that focuses on how the employees went beyond their call of duty to save lives.
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