Two of the founding pillars of consumerism are innovation and the flow of money. The first is the ultimate factor behind the second one. For innovation, the world relies on scientists. Unfortunately, scientists do not look into ancient anatomical scriptures where knowledge about every minute detail of nature is ingrained. So, innovation is moving at a slow pace. As a result of slow innovation, companies rely on inventing a new problem in order to sell the old-school solution. Nothing represents this phenomenon more than the Energy drinks market.
First attempt fell on its face
If you believe energy drinks are recent inventions then here is an eye-opener for you. Energy drinks are as old as civilization itself. Water is the best example. But, since it’s almost free, people do not realise its importance.
By the end of the 19th century, companies came up with new ideas to make money. As Pepsi and Coca-Cola started to prop up the soft drink market, their alleged ‘energy-giving quality’ became the key factor behind their fame. In fact, Pepsi was marketed as an energy booster. The name Coca in Coca-Cola represents Coca leaves while Cola represents Kola nuts, both being stimulants.......