TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Centre to Propose Six-Month Extension of President’s Rule in Manipur

    Centre to Propose Six-Month Extension of President’s Rule in Manipur

    'I PAC is actively attempting to disrupt the law and order situation in West Bengal': BJP

    ‘I-PAC is actively attempting to disrupt the law and order situation in West Bengal’: BJP

    Reforming the Geopolitics of Greed

    Reforming the Geopolitics of Greed

    Buy Indian, Buy Informed: Govt Seeks Country of Origin Filter to Counter Imports from Terror-Linked Nations

    Buy Indian, Buy Informed: Govt Seeks Country of Origin Filter to Counter Imports from Terror-Linked Nations

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    India Bans 25 OTT Platforms

    India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

    Union Commerce Minister Piyush Goyal and UK Trade Secretary Jonathan Reynolds formally signed the Free Trade Agreement

    India, UK Sign Historic FTA; Modi Sends Stern Message on Terror, Corruption, and Democracy Abuse

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    ndia’s ‘PRALAY’ Missile Can Strike Silently — Even From a Truck

    DRDO Tests 5,000 Kg Radar-Evading ‘Pralay’ Ballistic Missile Capable of Precision Strikes from Mobile Truck Launchers

    BJP to Hold Tiranga Yatra Across Nation from August 10-14 to Celebrate Operation Sindoor, Honour Forces

    BJP to Hold Tiranga Yatra Across Nation from August 10-14 to Celebrate Operation Sindoor, Honour Forces

    Guns to Chocolates—Shah Links Pahalgam Terror to Pakistan

    Guns, Pakistani Chocolates, Voter IDs: Amit Shah Nails Proof on Pahalgam Terrorists Killed In Operation Mahadev

    Pakistan Was Forced to Kneel Before India’s Might, Confirms Rajnath Singh

    Pakistan Couldn’t Handle India’s Retaliation, DGMO Pleaded for Truce: Rajnath Singh in Lok Sabha

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Mobarak, a key Razakar in Brahmanbaria, was accused of aiding Pakistani forces in brutal 1971 war crimes.

    Bangladesh SC Acquits Razakar Mobarak Hossain in 1971 War Crimes Case Amid Hindu Persecution

    India Scores Diplomatic Win as UN Names TRF in Monitoring Report

    India Scores Diplomatic Win as UNSC Names TRF in Sanctions Monitoring Report

    MEA Refutes ‘Inaccurate’ Claims by Grand Mufti on Nimisha Priya’s Death Sentence Being Cancelled

    Grand Mufti’s Claims on Nimisha Priya’s Death Sentence Being Cancelled Are ‘Inaccurate’: MEA

    India Rejects Western Pressure: National Interest Over Global Optics

    Should We Switch Off Our Economy? Indian Envoy’s Sharp Response to Question on Russian Oil

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Chola Legacy, Modi’s Message: Restoring Dharma in Tamil Political Discourse

    Rajendra Chola to PM Modi: Reclaiming Tamil Nadu’s Forgotten Hindu Civilizational Heritage

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    Paw-lling Error: Golden Retriever named ‘Dog Babu’ Gets Voter-Ready in Bihar

    Paw-lling Error: Golden Retriever named ‘Dog Babu’ Gets Voter-Ready in Bihar

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Centre to Propose Six-Month Extension of President’s Rule in Manipur

    Centre to Propose Six-Month Extension of President’s Rule in Manipur

    'I PAC is actively attempting to disrupt the law and order situation in West Bengal': BJP

    ‘I-PAC is actively attempting to disrupt the law and order situation in West Bengal’: BJP

    Reforming the Geopolitics of Greed

    Reforming the Geopolitics of Greed

    Buy Indian, Buy Informed: Govt Seeks Country of Origin Filter to Counter Imports from Terror-Linked Nations

    Buy Indian, Buy Informed: Govt Seeks Country of Origin Filter to Counter Imports from Terror-Linked Nations

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    India Bans 25 OTT Platforms

    India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

    Union Commerce Minister Piyush Goyal and UK Trade Secretary Jonathan Reynolds formally signed the Free Trade Agreement

    India, UK Sign Historic FTA; Modi Sends Stern Message on Terror, Corruption, and Democracy Abuse

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    ndia’s ‘PRALAY’ Missile Can Strike Silently — Even From a Truck

    DRDO Tests 5,000 Kg Radar-Evading ‘Pralay’ Ballistic Missile Capable of Precision Strikes from Mobile Truck Launchers

    BJP to Hold Tiranga Yatra Across Nation from August 10-14 to Celebrate Operation Sindoor, Honour Forces

    BJP to Hold Tiranga Yatra Across Nation from August 10-14 to Celebrate Operation Sindoor, Honour Forces

    Guns to Chocolates—Shah Links Pahalgam Terror to Pakistan

    Guns, Pakistani Chocolates, Voter IDs: Amit Shah Nails Proof on Pahalgam Terrorists Killed In Operation Mahadev

    Pakistan Was Forced to Kneel Before India’s Might, Confirms Rajnath Singh

    Pakistan Couldn’t Handle India’s Retaliation, DGMO Pleaded for Truce: Rajnath Singh in Lok Sabha

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Mobarak, a key Razakar in Brahmanbaria, was accused of aiding Pakistani forces in brutal 1971 war crimes.

    Bangladesh SC Acquits Razakar Mobarak Hossain in 1971 War Crimes Case Amid Hindu Persecution

    India Scores Diplomatic Win as UN Names TRF in Monitoring Report

    India Scores Diplomatic Win as UNSC Names TRF in Sanctions Monitoring Report

    MEA Refutes ‘Inaccurate’ Claims by Grand Mufti on Nimisha Priya’s Death Sentence Being Cancelled

    Grand Mufti’s Claims on Nimisha Priya’s Death Sentence Being Cancelled Are ‘Inaccurate’: MEA

    India Rejects Western Pressure: National Interest Over Global Optics

    Should We Switch Off Our Economy? Indian Envoy’s Sharp Response to Question on Russian Oil

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Chola Legacy, Modi’s Message: Restoring Dharma in Tamil Political Discourse

    Rajendra Chola to PM Modi: Reclaiming Tamil Nadu’s Forgotten Hindu Civilizational Heritage

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    Paw-lling Error: Golden Retriever named ‘Dog Babu’ Gets Voter-Ready in Bihar

    Paw-lling Error: Golden Retriever named ‘Dog Babu’ Gets Voter-Ready in Bihar

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

The morbid obsession of liberal ad-makers with correlating Condoms and Navratri is despicable

Sanbeer Singh Ranhotra by Sanbeer Singh Ranhotra
10 October 2021
in Trending
Navaratri, Nykaa, Condoms, Eros
Share on FacebookShare on X

Like every year, this time too, some liberal brands have come out to promote their products during Navratris – not by promoting bodily abstinence, but instead, shamelessly sexualising a Hindu religious festival. This year, cosmetics e-commerce site Nykaa has decided to offer as much as 40 per cent discount on condoms and lubes – because how else can a company like it celebrate a Hindu festival, if not by making monetary gains out of the perception that Navratri is, in fact, a pop festival and not a religious one to which Hindus attach great importance?

The screenshots of Nykaa’s offer were taken by activist Sunaina Holey and shared on Twitter. Nykaa was tagged and Sunaina asked what was the logic behind associating Navratri with sex. She said that Hindus celebrate this holy festival and nine goddesses are worshipped for nine days. She added, “Durga/Kali Puja is synonymous with Navaratri, wherein goddess Durga battles & emerges victorious over the buffalo demon Mahishasur to help restore dharma.”

RelatedPosts

4,500-Year-Old Civilization in Rajasthan Shows Link to Saraswati River

Durga Idol Crushed in Dhaka Demolition; India Condemns Bangladesh’s Assault on Hindu Sentiment

“They Have a Choice”- Usha Vance on Letting Kids Decide Their Own Religion

Load More

Stop insulating Hindu Gods, Goddesses and festivals. Enough is enough @MyNykaa. You better stop advertising this condom ad under the name of Navratri. @LegalLro Pls look into the matter.

— Sunaina Holey ( Modi Ka Parivar ) (@SunainaHoley) October 8, 2021

Nykaa’s advertisement has triggered a flurry of responses on social media, and none of them seems to be in the company’s favour. For the past many years, there has been a concerted attempt to associate Navratri with sexual pleasure. Companies of various strands have tried to make profits out of selling condoms during these nine days, and most of their marketing strategy has revolved around lascivious, double innuendo adverts. 

Repeat after me #BoycottNykaa@MyNykaa you don’t have any right to disrespect our festivals , beliefs and feelings, hoping that you would take down this type of malicious act and gather basic code of conduct and mannerism ! https://t.co/iyRq8qnuzz

— 🕉DAKSH SANATANI🇮🇳 (@DAKSHMA54853198) October 9, 2021

 

https://twitter.com/MahiSon9/status/1446769008523370497?s=20

 

On the contrary to this Navratri…. Bullshit, I belong to a family where my father sleep on mate for 9 days in same room while my mother uses bed.

I wish they had some sensitivity towards our values too. https://t.co/VGoWV1Lbed

— Khilesh (@CA_Khilesh) October 9, 2021

 

Idiots! They neither seem to know the festival nor its reverence nor marketing of their products. Most Hindus practice austere celibacy at this time. Thank goodness they didn't come out with mother's day offer or fathers day offers. Fools. https://t.co/d7NJz6kY87

— Heyo Critiq (@HeyoCritiq) October 9, 2021

Last year, Eros Now, which is a digital OTT platform owned by Eros International Media Ltd was lambasted on social media for its highly offensive, denigratory and outrageous posts, particularly on Twitter. Eros Now took to its Twitter handle to publish cheap posts, abound with sexual innuendo, while using references of Navratri and hashtags to the same effect as well. Owing to outrage on social media, Eros Now had issued an apology and taken down the posts. 

Dear @krishikalulla and @ErosNow get ready to face legal music for insulting and hurting the sentiments of Hindus

Dont take us Hindus lightly warna dhandha band hojaayega ( legally ) share market mein seedha niche⬇️ samjhe

Shame on you perverts at Eros Music @HinduITCell pic.twitter.com/QdtPbIzbhp

— Ramesh Solanki (Modi Ka Parivar) 🇮🇳 (@Rajput_Ramesh) October 21, 2020

In 2018, an ad for a steroid supplement slyly indicated the occasion of Dandiya, a folk dance synonymous with Navratri, as being associated with erotic emotions. For those unaware, Dandiya Raas is a popular folk festival that originated in Gujarat, where devout disciples of Goddess Durga indulge in the festive dance, clashing dandiya sticks with each other, and trying their hands in the popular folk dance of Garba. Initially limited to Gujarat, Dandiya soon picked up name and fame and is now extremely popular worldwide for its enthusiasm, youthful spirit and the charm that follows this festival.

The advertisement in question, however, suggested that the Dandiya is not a vibrant folk fest that celebrates the spirit of Navratri, but a mere ‘meet fest’, where all the participants think of is to get ‘scored’. Such defamation of Dandiya and Navratris, though bizarre and atrocious, to say the least, is nothing unexpected. This is just another well thought, but poorly executed tactic to defame and shame anything even remotely related to Hinduism. 

Read more: Navratri honours and celebrates women like no other festival in the world

According to a 2016 report by the Economic Times, condom manufacturers strategically ramp up supply and distribution with the beginning of Navratris. For instance, Durex, a Reckitt Benckiser brand, often releases new communication to coincide with the start of a season of festivals and holidays. Distribution is augmented and point of sale activations increase in what Durex calls “hot spots”, markets with a high concentration of younger people, colleges, and restaurants, cafés and bars. 

Ranju K Mohan, director and business head, JK Ansell, makers of Kama Sutra condoms, believe tales of a dramatic rise in condoms sales during Navratri are more marketing myth than reality. In truth, it’s the beginning of a three-month-long season of festivals, holidays, and weddings that helps push sales up. Yet, Navratri is the only festival that is overtly associated with sex by ad makers. The ultimate goal, of course, is to besmirch Hindu festivals and to create a pop-vibe around them, so that a few years down the line, the youth begin seeing them not as days to spiritually awaken but to engage in sex alone. 

However, brands are no longer being given a long leash to engage in brazen anti-Hindu propaganda. They are being brought to task on social media, which will eventually lead to them feeling wary of engaging in such theatrics ever again. 

Tags: DandiyaEros NowHindu FestivalsHinduismNavaratriNykaa
Share46TweetSend
Previous Post

Awdhesh Mishra has made Jugnu – A pathbreaking Bhojpuri movie on “Stockholm Syndrome”

Next Post

Coaching transformed from a noble pursuit to a full-blown industry, and they will be taxed now

Related Posts

Buy Indian, Buy Informed: Govt Seeks Country of Origin Filter to Counter Imports from Terror-Linked Nations
Trending

Buy Indian, Buy Informed: Govt Seeks Country of Origin Filter to Counter Imports from Terror-Linked Nations

30 July 2025

In a move aimed at empowering Indian consumers to make better-informed purchasing decisions, particularly during the upcoming festive season,...

Why Doesn’t India Have Helpline to Report Illegal Bangladeshis?
Analysis

Why Don’t we Have Helpline to Report Illegal Bangladeshis? Why Is India Turning a Blind Eye?

30 July 2025

You see them everywhere, illegal Bangladeshis selling vegetables in city markets, posted as security guards, maintaining gardens in residential...

Gurukul Scholars To Get Research Roles At IITs Under Setubandha Scheme
Trending

Gurukul Scholars To Get Research Roles At IITs Under Setubandha Scheme

30 July 2025

In a landmark initiative aimed at bridging the gap between traditional and modern education, the Ministry of Education, in...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Inside the ₹30,000 Cr Tug of War Between Karisma Kapoor and Sunjay’s Family

Inside the ₹30,000 Cr Tug of War Between Karisma Kapoor and Sunjay’s Family

00:04:08

Should the HR&CE Exist? The Controversial Control Over Hindu Temples in Tamil Nadu

00:06:31

Will India Buy F-35s from US or Build Su-57s with Russia? IAF’s Big Push Explained

00:08:32

PM Modi’s Blueprint for Tamil Nadu Begins at Rajendra Chola’s Capital Gangaikonda Cholapuram

00:07:57

One Woman. Two Brothers. Jodidaran- A Living Example of Polyandry in Himachal's Hatti Tribe.

00:05:32
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap
MASHABLE IS A GLOBAL, MULTI-PLATFORM MEDIA AND ENTERTAINMENT COMPANY. FOR MORE QUERIES AND NEWS, CONTACT US AT info@mashablepartners.com


©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited