TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    133 Killed In Air India Flight Crash

    At Least 133 Killed in Air India Crash Near Ahmedabad; President Murmu, PM Modi Offer Condolences

    ahmedabad plane crash

    What is a Plane’s Black Box and How Does It Help in Crash Investigations?

    boeing shares plummets

    Boeing Stock Drops Sharply After Air India 787 Dreamliner Crashes Near Ahmedabad

    gujarat plane crash

    Air India Flight to London Crashes Near Ahmedabad Airport; 40 Feared Dead

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    11 Years of Modi Govt: Making Welfare Seamless with Direct Benefit Transfers

    11 Years of Modi Govt: Making Welfare Seamless with Direct Benefit Transfers, DigiLocker, UMANG

    India Ranks 2nd Globally in Social Security Coverage for the Poor, Says ILO

    India Ranks 2nd Globally in Social Security Coverage for the Poor, Says ILO

    real estate

    India Retains Top Spot Among Global Investment Hubs for Land and Development Projects

    How a Compound Interest Calculator Can Boost Your Returns in India?

    How a Compound Interest Calculator Can Boost Your Returns in India?

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    congress leader likens operation sindoor to a computer game

    Congress’ Patole terms Operation Sindoor as ‘Video Game’, Sparks Controversy

    India-Russia Pact on the Su‑57 as a Leap of Strategic Trust

    From Buyer to Partner: What the Su‑57 Means for India’s Military Autonomy Inside Russia’s Su‑57 Gamble with India

    Dassault and Tata to Begin Rafale Fuselage Production in India

    Dassault and Tata to Begin Rafale Fuselage Production in India, Marking Major Milestone in Defence Manufacturing

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Why the US Inviting Pakistan’s Army Chief Matters

    Why the US Inviting Pakistan’s Army Chief Matters — And What It Could Mean for the Neighbourhood?

    Pakistan hikes defence Budget, prioritizes ammunition over growth

    Pakistan Hikes Defence Budget by 20 PC , Prioritizes Ammunition Over Growth

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    ‘Canadian PM Mark Carney Needs to Handle Khalistan Issue Diplomatically’

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Bobby Mukkamala Becomes 1st Indian-American President of AMA

    Bobby Mukkamala Becomes First Indian-American President of the American Medical Association

    The Vedic Ethos: A Civilization of Knowledge and Inquiry

    From Rigvedic Wisdom to Modern Decay: How Islamisation Crushed a Knowledge Civilization

    Ram Mandir Pran Pratishtha 2.0

    Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Bangalore: High Court of Karnataka in Bangalore. (Photo: IANS)

    RCB Moves HC to Quash FIR in Bengaluru Stampede Case, Cites Govt Approval for Celebration

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    In December 2024, D. Gukesh Dommaraju, then just 18, became the youngest undisputed World Chess Champion

    The Gukesh Effect: How a Teen Grandmaster Is Reshaping Indian Chess and Reclaiming Its Ancient Legacy

    Critical Dimensions for Evaluating Procurement Software Providers

    Critical Dimensions for Evaluating Procurement Software Providers

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    133 Killed In Air India Flight Crash

    At Least 133 Killed in Air India Crash Near Ahmedabad; President Murmu, PM Modi Offer Condolences

    ahmedabad plane crash

    What is a Plane’s Black Box and How Does It Help in Crash Investigations?

    boeing shares plummets

    Boeing Stock Drops Sharply After Air India 787 Dreamliner Crashes Near Ahmedabad

    gujarat plane crash

    Air India Flight to London Crashes Near Ahmedabad Airport; 40 Feared Dead

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    11 Years of Modi Govt: Making Welfare Seamless with Direct Benefit Transfers

    11 Years of Modi Govt: Making Welfare Seamless with Direct Benefit Transfers, DigiLocker, UMANG

    India Ranks 2nd Globally in Social Security Coverage for the Poor, Says ILO

    India Ranks 2nd Globally in Social Security Coverage for the Poor, Says ILO

    real estate

    India Retains Top Spot Among Global Investment Hubs for Land and Development Projects

    How a Compound Interest Calculator Can Boost Your Returns in India?

    How a Compound Interest Calculator Can Boost Your Returns in India?

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    congress leader likens operation sindoor to a computer game

    Congress’ Patole terms Operation Sindoor as ‘Video Game’, Sparks Controversy

    India-Russia Pact on the Su‑57 as a Leap of Strategic Trust

    From Buyer to Partner: What the Su‑57 Means for India’s Military Autonomy Inside Russia’s Su‑57 Gamble with India

    Dassault and Tata to Begin Rafale Fuselage Production in India

    Dassault and Tata to Begin Rafale Fuselage Production in India, Marking Major Milestone in Defence Manufacturing

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Why the US Inviting Pakistan’s Army Chief Matters

    Why the US Inviting Pakistan’s Army Chief Matters — And What It Could Mean for the Neighbourhood?

    Pakistan hikes defence Budget, prioritizes ammunition over growth

    Pakistan Hikes Defence Budget by 20 PC , Prioritizes Ammunition Over Growth

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    ‘Canadian PM Mark Carney Needs to Handle Khalistan Issue Diplomatically’

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Bobby Mukkamala Becomes 1st Indian-American President of AMA

    Bobby Mukkamala Becomes First Indian-American President of the American Medical Association

    The Vedic Ethos: A Civilization of Knowledge and Inquiry

    From Rigvedic Wisdom to Modern Decay: How Islamisation Crushed a Knowledge Civilization

    Ram Mandir Pran Pratishtha 2.0

    Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Bangalore: High Court of Karnataka in Bangalore. (Photo: IANS)

    RCB Moves HC to Quash FIR in Bengaluru Stampede Case, Cites Govt Approval for Celebration

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    In December 2024, D. Gukesh Dommaraju, then just 18, became the youngest undisputed World Chess Champion

    The Gukesh Effect: How a Teen Grandmaster Is Reshaping Indian Chess and Reclaiming Its Ancient Legacy

    Critical Dimensions for Evaluating Procurement Software Providers

    Critical Dimensions for Evaluating Procurement Software Providers

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

As NDTV and Times Now fight for the Number one spot, it is DD News that wins the Gold

Ajit Datta by Ajit Datta
22 January 2016
in Opinions, TFIUvaach
DD News
Share on FacebookShare on X

Some statistics surfaced last week which disprove certain common myths about mainstream media. New light was shed on established hierarchies and apparent trends. The state broadcaster is on a roll, and Times Now’s shouting match every night is far from the most popular prime time English news show. Because of BARC (Broadcast Audience Research Council of India), we finally know people aren’t impressed with those who bark.

 

RelatedPosts

NPCI confirms UPI downtime, cites intermittent technical issues

Australia steps closer to ban social media for children, what lessons can India learn

Union Minister Ashwini Vaishnaw bats for strict laws to curb vulgar content on social media platforms

Load More

From what one deduces of BARC’s statistics, Times Now’s claim of being the number one English news channel is legitimate. This is because channels which come under the ‘English news channels’ category have their entire programming in English. Bilingual channels like DD News, which have English as one of their languages, are obviously not part of this category. The only way to assess the relative standings of a bilingual channel is to compare every one of its programs with similar programs of the same language aired at the same time on other channels. News Night, the state broadcaster’s daily English news bulletin at prime time (9 p.m. to 10 p.m.), beats its competitors like The News Hour (Times Now’s flagship show with its editor-in-chief Arnab Goswami) hands down. The News Hour has less than one third of News Night’s viewership. Distinctions such as these are important since some channels blow their own trumpets all the time, especially when it comes to viewership statistics.

 

The latest statistics reinforce the fact that people prefer impartial, balanced and poised reporting over the blatantly pseudo-secular/anti-Modi or the hyperbolic alternatives. One may think that DD News viewership is larger than its rivals because of its outreach in remote areas, but this cannot apply to their English content since it is unlikely to be of any interest to people in those areas. When it comes to English content, it’s pretty much a level playing field. But one would be surprised by the number of people who use the English television media to keep themselves informed. The pie that these numerous channels are vying for is miniscule; and the disproportionate influence that men and women from that industry wield in the corridors of power, is flabbergasting. According to BARC’s figures, Times Now stands at a little over seven hundred thousand impressions this week. Impressions are to a television channel what hits are to a webpage. But unlike a webpage, the actual number of viewers is much smaller. This is because the same people keep coming back to the channel at different points of the day, and some keep flipping in and out during the same session of television-viewing. I watch Times Now but never in one stretch. I switch to it at least ten times during the day, which means I’m responsible for at least seventy of the seven lakh weekly impressions. I’m not aware of the viewing patterns of fellow-viewers, but what I can safely estimate is that we’re a paltry bunch. We are not ‘the nation demanding an answer’.

 

Another way to arrive to the same conclusion is to look at the prime time statistics. The nine to ten p.m. timeslot is, as the name ‘prime time’ suggests, that time of the day when the largest number of people watch television. It’s that time of the day when every news channel puts its ‘most eminent personality’ forward to anchor the bulletin. At that time of the day last week, Time’s Now had an average eighteen thousand viewers every evening. In the ‘English news channel’ category, NewsX stood at number five with one and a half thousand viewers. NDTV 24X7 isn’t even featured on that list.

https://twitter.com/DDNewsLive/status/687244899754840064

DD News’ English news bulletin in the same time slot had more than fifty-six and a half thousand viewers. Although it isn’t a huge number, it is more than every English news channel’s prime time viewership put together. What is most amazing about this is that there doesn’t appear to have been much effort from DD’s side to achieve this. True the graphics aren’t as drab as before, but they still remain far from professional. True the level of debate and discussion is far superior to some of its peers. But the quality of bureau reports is average. Its commercial breaks have a heavy ‘sarkaari’ feel to them. And yet they rule the roost, simply because of their balanced reporting.

 

These figures must be a huge morale booster for the state broadcaster. But the momentum needs to be carried forward. Imagine what DD can achieve if it launches a full time English news channel after having addressed its technical shortcomings. A state of the art news channel coupled with strong journalistic ethics would drive several anti-social elements out of business. Unfortunately, viewership for the ‘English news channel’ segment is small and in perpetual decline. Also, most anti-social elements have been driven out of business already. It is corporate and political funding with very specific objectives that keep certain loss-making media houses afloat.

 

It is now a fact that digital products are what most people use to stay in touch with what’s going on. Print media has been on the decline and television as we know it is also likely to head towards obsoleteness soon. Content will be streamed live instead. Twitter feeds, digital publications and current affairs applications are already a big part of carrying news to the masses, but the importance and volume of their role will keep increasing. The advantage of the digital domain is that it has a much wider reach and is relatively cost affective. This is the direction that DD News should pursue. If they can remain as credible and balanced as they are and focus on products such as these, they can beat their peers in this domain.

 

Much of this is wishful thinking. But India remains one of the largest countries in the world which doesn’t have a truly global media conglomerate. It would be nice to see DD News step up and become to India what RT is to Russia or what CCTV is to China. We cannot let one of our partisan, often anti-national media houses to be our flagship international news bearer. DD News is still very far from assuming such a role. But non-partisan reporting that attracts the English speaking audience is a good start. It’s a question of innovation now.

Tags: Azad MaidanDD NewsndtvNews XPrint Mediasocial mediatimes nowZee News
ShareTweetSend
Previous Post

The Suicide of ” Dalit Scholar Rohith Vemula “: All Lies Exposed

Next Post

Mallika Sarabhai surpassed all limits of insensitivity with her stupid little rant against Modi

Related Posts

The Tale of how Operation Sindoor Silenced Satyapal Malik and His Echo Chamber
Opinions

Operation Sindoor Success: Satyapal Malik and ilks disappears into abyss of silence

8 May 2025

On May 6, former Jammu and Kashmir Governor Satyapal Malik appeared in a much-publicised interview with controversial journalist Karan...

Operation Sindoor
Defense

Why Operation Sindoor? Because No One Touches the Sindoor of an Indian Woman Without Consequence

7 May 2025

In a rapid and decisive response to the Pahalgam Islamist attack that claimed the lives of 26 innocent tourists...

BJP’s Caste Census Play has flipped the Political Script but let's calculate its efficiency
Opinions

Why Caste Census now?

3 May 2025

Politics, at its core, is about timing, power, and control of the narrative. With one unexpected move , announcing...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Islam is on the track to become the fastest growing religion in the world.

Islam is on the track to become the fastest growing religion in the world.

00:09:34

BJP, bakrid and the cow. CM Manik Saha in eye of the storm.

00:03:56

Pakistan needs money from IMF to feed their people

00:15:20

Vacate PoK and more: Steps Pakistan needs to take to avoid Indian military action

00:06:36

Taking The Wire’s Propaganda Piece on VP to the Cleaners – Feat. Prof. Kapil Kumar

00:09:19
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited