Amazon on Wednesday announced plans to invest more than USD 35 billion in India across all its businesses by 2030, building on the nearly USD 40 billion it has already infused into the country.
The announcement comes a day after Microsoft Chairman and CEO Satya Nadella revealed a USD 17.5 billion investment aimed at strengthening India’s fast-growing artificial intelligence ecosystem.
According to Amazon, the fresh investment will focus on expanding its operations and advancing three strategic priorities—AI-led digitisation, export growth, and job creation.
The announcement was made at the sixth edition of the Amazon Smbhav Summit in New Delhi, where an Economic Impact Report by Keystone Strategy highlighted that Amazon’s cumulative investment of close to USD 40 billion—including employee compensation and infrastructure development—has positioned the company as India’s largest foreign investor, the biggest enabler of ecommerce exports, and one of the country’s leading job creators.
The Keystone report noted that Amazon has digitised more than 12 million small businesses, enabled USD 20 billion in cumulative ecommerce exports, and supported approximately 2.8 million direct, indirect, induced, and seasonal jobs across various sectors in India in 2024.
These roles span technology, operations, logistics and customer support, offering competitive pay, health benefits and training opportunities.
“We are humbled to have been a part of India’s digital transformation journey over the past 15 years, with Amazon’s growth in India perfectly aligned with the vision of an Atmanirbhar and Viksit Bharat,” said Amit Agarwal, Senior VP, Emerging Markets, Amazon. “We have invested at scale in building physical and digital infrastructure for small businesses, creating millions of jobs, and taking Made-in-India global.”
Amazon’s presence has also contributed significantly to jobs beyond its direct workforce, supporting employment in packaging, logistics, technology services, and enabling thousands of small businesses and entrepreneurs to expand through its marketplace.
By 2030, Amazon aims to create an additional 1 million direct, indirect, induced, and seasonal jobs. These opportunities will emerge from the company’s business expansion and the continued growth of its fulfillment and delivery network, which also bolsters related industries such as packaging, manufacturing, and transportation.
Reaffirming Amazon’s long-term commitment to India, Agarwal said, “Looking ahead, we’re excited to continue being a catalyst for India’s growth, as we democratize access to AI for millions of Indians, create 1 million job opportunities, and quadruple cumulative ecommerce exports enabled to USD 80 billion by 2030.”
The planned USD 35 billion investment will accelerate digital transformation, enhance national infrastructure, and support innovation across the country. The strategy aligns with India’s development priorities, including expanding AI capabilities, strengthening logistics, empowering small businesses and boosting job creation.
As part of its AI commitments, Amazon plans to bring the benefits of AI to 15 million small businesses by 2030. Sellers on Amazon.in are already using AI-powered tools such as Seller Assistant and Next Gen Selling. The company also aims to enrich customer experiences with innovations like Lens AI for visual search, conversational shopping through Rufus, and multilingual interfaces that overcome literacy barriers.
Additionally, Amazon will support AI education for 4 million government school students by 2030 through AI curricula, technology tours, hands-on sandbox experiences, and teacher training. This initiative supports India’s National Education Policy 2020 and seeks to democratise AI literacy using Amazon’s technology expertise and nonprofit partnerships.
