TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    India to Conduct Next Census Starting March 1, 2027

    India to Conduct Next Census Starting March 1, 2027: Caste Data to Be Included

    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    Maharashtra to Introduce Basic Military Training for Students from Class 1

    Maharashtra to Introduce Basic Military Training for Students from Class 1

    Bangladesh Redefines 'Freedom Fighter', Drops Mujibur Rahman from Official List

    Bangladesh Redefines ‘Freedom Fighter’, Drops Mujibur Rahman from Official List

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    Prime Minister Narendra Modi meets President of Asian Development Bank Masato Kanda in New Delhi

    India Strongly Objects to ADB Funding for Pakistan, Cites Risk of Misuse, Regional Instability

    Beyond the Shopfront: Why Online Authority Matters for Local Brands

    Beyond the Shopfront: Why Online Authority Matters for Local Brands

    India’s economy to grow by 6.3 pc in 2025

    India’s economy to grow by 6.3 pc in 2025, 6.4 pc in 2026 as global growth slows: OECD

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    New Delhi: Indian Army Brahmos Missile System during a rehearsal for Republic Day Parade, in New Delhi on Friday, January 20, 2023. (Photo: Anupam Gautam/IANS)

    India’s Defence Manufacturing Set to Reach ₹8.8 Lakh Crore by 2047: CII-KPMG Report

    Top Naxal Leader Hidma Nabbed in Odisha in Coordinated Security Sweep

    Top Naxal Leader Hidma Nabbed in Odisha in Coordinated Security Sweep

    Mock Drills to Be Held Tomorrow in States Bordering Pakistan

    India’s Major Preparations After ‘Operation Sindoor’! Mock Drills to Be Held Tomorrow in States Bordering Pakistan

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Pakistan’s Imminent Threat to Gulf Monarchies

    Pakistan’s Imminent Threat to Gulf Monarchies

    Gaza Aid Group Denies Hamas Claims of Israeli Attack at Rafah Distribution Center

    Gaza Aid Group Denies Hamas Claims of Israeli Attack at Rafah Distribution Center

    Colombia Withdraws Statement Condoling Terrorists Killed in 'Operation Sindoor'

    Colombia Withdraws Statement Condoling Terrorists Killed in ‘Operation Sindoor’

    Elon Musk

    Elon Musk Steps Down from DOGE Role, Criticizes Trump’s ‘Big Beautiful Bill’

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Ram Mandir Pran Pratishtha 2.0

    Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    In December 2024, D. Gukesh Dommaraju, then just 18, became the youngest undisputed World Chess Champion

    The Gukesh Effect: How a Teen Grandmaster Is Reshaping Indian Chess and Reclaiming Its Ancient Legacy

    Critical Dimensions for Evaluating Procurement Software Providers

    Critical Dimensions for Evaluating Procurement Software Providers

    The Economic Impact of iGaming on Creating New Jobs and innovations

    The Economic Impact of iGaming on Creating New Jobs and innovations

    AI Personalization Transforming Player Experiences

    AI Personalization Transforming Player Experiences

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    India to Conduct Next Census Starting March 1, 2027

    India to Conduct Next Census Starting March 1, 2027: Caste Data to Be Included

    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    Maharashtra to Introduce Basic Military Training for Students from Class 1

    Maharashtra to Introduce Basic Military Training for Students from Class 1

    Bangladesh Redefines 'Freedom Fighter', Drops Mujibur Rahman from Official List

    Bangladesh Redefines ‘Freedom Fighter’, Drops Mujibur Rahman from Official List

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

    Prime Minister Narendra Modi meets President of Asian Development Bank Masato Kanda in New Delhi

    India Strongly Objects to ADB Funding for Pakistan, Cites Risk of Misuse, Regional Instability

    Beyond the Shopfront: Why Online Authority Matters for Local Brands

    Beyond the Shopfront: Why Online Authority Matters for Local Brands

    India’s economy to grow by 6.3 pc in 2025

    India’s economy to grow by 6.3 pc in 2025, 6.4 pc in 2026 as global growth slows: OECD

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    New Delhi: Indian Army Brahmos Missile System during a rehearsal for Republic Day Parade, in New Delhi on Friday, January 20, 2023. (Photo: Anupam Gautam/IANS)

    India’s Defence Manufacturing Set to Reach ₹8.8 Lakh Crore by 2047: CII-KPMG Report

    Top Naxal Leader Hidma Nabbed in Odisha in Coordinated Security Sweep

    Top Naxal Leader Hidma Nabbed in Odisha in Coordinated Security Sweep

    Mock Drills to Be Held Tomorrow in States Bordering Pakistan

    India’s Major Preparations After ‘Operation Sindoor’! Mock Drills to Be Held Tomorrow in States Bordering Pakistan

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Pakistan’s Imminent Threat to Gulf Monarchies

    Pakistan’s Imminent Threat to Gulf Monarchies

    Gaza Aid Group Denies Hamas Claims of Israeli Attack at Rafah Distribution Center

    Gaza Aid Group Denies Hamas Claims of Israeli Attack at Rafah Distribution Center

    Colombia Withdraws Statement Condoling Terrorists Killed in 'Operation Sindoor'

    Colombia Withdraws Statement Condoling Terrorists Killed in ‘Operation Sindoor’

    Elon Musk

    Elon Musk Steps Down from DOGE Role, Criticizes Trump’s ‘Big Beautiful Bill’

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Ram Mandir Pran Pratishtha 2.0

    Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    In December 2024, D. Gukesh Dommaraju, then just 18, became the youngest undisputed World Chess Champion

    The Gukesh Effect: How a Teen Grandmaster Is Reshaping Indian Chess and Reclaiming Its Ancient Legacy

    Critical Dimensions for Evaluating Procurement Software Providers

    Critical Dimensions for Evaluating Procurement Software Providers

    The Economic Impact of iGaming on Creating New Jobs and innovations

    The Economic Impact of iGaming on Creating New Jobs and innovations

    AI Personalization Transforming Player Experiences

    AI Personalization Transforming Player Experiences

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

How scarcity of options became the USP of HMT watches

Rahul Gupta by Rahul Gupta
7 July 2022
in Business
HMT watches logo
Share on FacebookShare on X

India was under the clutches of England when the mechanical revolution started throughout the world. The country remained as the effective source of raw materials supporting the industrial revolution in England. This did not let the country grow its own base of modern industries and associated products of mechanics. India reclaimed its existence from Britain with zero industrial bases. So, the government took the job into its hand to support the industrial growth in India. Thus, multiple state-owned companies were created. HMT Watches Limited, the subsidiary of government-owned company HMT Limited, was also the product of the same effort.

Although HMT Limited was established in 1953, the manufacturing of watches under HMT Watches Limited started in 1961 with the collaboration of the Japanese Company Citizen Watch.

RelatedPosts

India to Conduct Next Census Starting March 1, 2027: Caste Data to Be Included

India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

India Strongly Objects to ADB Funding for Pakistan, Cites Risk of Misuse, Regional Instability

Load More

Played alone and became the winner

Coinciding with India’s socialist economic growth, throughout its golden times, the company was the lone watchmaker in India. It grew during times when India had enacted the Monopolies and Restrictive Trade Practice Act, 1969. The Act restricted private industrial growth and with state funding, created public companies, which absorb every resource of the people. It did not let the innovation grow and provide any substantial competition to state-owned companies. Further, the other legislation enacted to secure the state-owned company was the Foreign Exchange Regulation Act (FERA), 1973.

Virtually they created legal protection for the market dominance of HMT, and many quality and quantity-related barriers were imposed on foreign brands. On one hand, domestic private players were not capable enough to challenge its market supremacy and on the other, foreign companies were barred from entering the Indian market.

HMT initially started with mechanical technology in watches, where you have to mechanically hand-wound the watch which would reserve the power for 36 hours in the machine. Without any battery or cell, the watch was effectively a ‘manual machine’.

Although the company tried its best to introduce automatic quartz watches in 1981, but the lack of cost competitiveness failed them again. HMT then resorted to its ‘emotional’ marketing strategies.

Solely dependent on state funding for production, the company continued to maintain the legacy of staunch socialist principles. Without sustainable market growth, the company never intended to reduce the cost and compete in the open market. Like other Public Sector Units (PSUs), the HMT watches too suffered from the ineffective managerial crisis and constantly absorbed the public money. HMT ruled the Indian watch market for three decades with at most 90% market share, with a single USP (Unique Selling Point) of emotional connection.

Also Read: Energy Drinks: A Classic case of inventing a problem to sell the solution

The competition decided the winner

The company faced its first competition in 1984 when a joint venture between TATA Groups of Companies and Tamil Nadu Industrial Development Corporation (TIDCO) incorporated Titan Watches Limited, and after three years of incorporation, launched the automatic quartz watches.

Where HMT failed to capture the automatic quartz watches market, the price competitiveness provided Titan with huge success and wrote the beginning of the end story for HMT Watches Limited. The time coincided with the Globalisation of the Indian market and introduced many foreign watch-making brands like Citizen and Casio of Japan, Timex and Tommy Hilfiger of USA, Gucci, Rolex and Swatch of Switzerland, and Armani of Italy.

From here, the downfall of the outdated and ineffective brand HMT started. Earlier enjoying the market monopoly due to the absence of competition, it had to face the open market reality. The emotional USP of the brand was no longer a deciding factor. India became a globalised nation where fashion, quality, and price competitiveness became the essence of product success.

Also Read: In a decade or two, Parle will be forced to stop producing Parle-G

Bhaskar Bhat, Managing Director of Titan’s Ltd, speaking on the failure of HMT Watches said that HMT failed to understand that “a watch was no longer a time-keeping machine. It was becoming a fashion accessory for both men and women. Consumers wanted a well-designed product to match their style. Aesthetics play an important role in marketing”.

So, it would be true to say that the scarcity of options made HMT a dominating brand in the Indian watch industry. The company ruled for three decades not because its watches were the best, but because the funding and policy of the state were ‘the best. The company continued to absorb state funding and finally when the Modi government came into power, they decided to shut down the HMT watches limited as per the recommendation of the Board for Financial and Industrial Reconstruction report.

 

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM.

Also Watch:

Tags: CompanyHMTIndiamarketTitanWatches
ShareTweetSend
Previous Post

China threatened to boycott G20. India made its job easier

Next Post

Happy Birthday Ramesh Mendis: Read Biography and career of Cricketer

Related Posts

Beyond the Shopfront: Why Online Authority Matters for Local Brands
Business

Beyond the Shopfront: Why Online Authority Matters for Local Brands

3 June 2025

For many local businesses, a well-decorated storefront and great customer service have traditionally been the recipe for success. But...

Designing For Impact: Create Exceptional Small Businesses Marketing Materials
Business

Designing For Impact: Create Exceptional Small Businesses Marketing Materials

4 May 2025

Marketing can make or break a startup or small business. As a small business owner, you may worry that...

How to Improve Your Human Resource Recruitment Process for Better Hiring
Business

How to Improve Your Human Resource Recruitment Process for Better Hiring

28 April 2025

The art of hiring the right people can make or break a company. A good human resource recruitment process attracts,...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Pakistan needs money from IMF to feed their people

Pakistan needs money from IMF to feed their people

00:15:20

Vacate PoK and more: Steps Pakistan needs to take to avoid Indian military action

00:06:36

Taking The Wire’s Propaganda Piece on VP to the Cleaners – Feat. Prof. Kapil Kumar

00:09:19

Rahul Gandhi Undermines India’s Electoral Integrity as Trump Applauds It

00:07:09

Why Pakistan army chief reminds two nation theory| what is the plan| Waqf Bill |Asim Munir| Jinnah

00:13:02
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited