The market is driven by a liberal bent of mind. People constantly look for innovations in their favourite products. If that is not met, they end up ditching it and do not even have a conscious realization about the same. Parle-G, the favourite brand of the majority of grown-up adults today is looking towards this exact bleak future. There is now a real possibility that their owners will stop producing it in the upcoming decades.
For the last few decades, Parle and Britannia are fighting neck and neck for grabbing lion’s share of India’s Biscuit market. The last 5-6 years have been particularly spectacular as both brands seem to be involved in a cat and mouse game. In pre-pandemic times, Britannia seemed to be gaining an edge, but Covid-related lockdowns revived Parle-G’s fortunes. However, this could be the last victory lap for Parle-G. To understand it, let’s trace its history and gauge its future track. Additionally, we will be also having a brief look at broader market trends for clearer perspectives.
