TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Saquib Nachan, Alleged ISIS India Chief, Dies After Brain Haemorrhage in Delhi Hospital

    Saquib Nachan, ISIS India Chief, Dies After Brain Haemorrhage in Delhi Hospital

    VP Dhankhar Questions Emergency-Era additions to Constitution

    VP Dhankhar Questions Emergency-Era Additions “socialist” and “secular” to Preamble, Calls Them a Wound

    Prada acknowledges India's traditional intellectual property

    Prada Responds to Controversy Over Kolhapuri Chappals, Acknowledges Indian Footwear Inspiration

    How Modi Government Protected India’s Chabahar Investment During Iran-Israel Conflict

    India Did What Others Couldn’t: How Modi Govt Kept Chabahar Port Safe Amid Iran-Israel War

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    CDPLC gives MDL a strategic foothold in the Indian Ocean Region

    India’s Strategic Victory : Mazagon Docks acquires majority stake in Sri Lankan Dockyard

    China's Fertiliser Export Halt to India Raises Strategic Red Flags

    China’s Fertiliser Export Halt to India Raises Strategic Red Flags, Prompts Swift Response

    India’s Economic Engine Accelerates

    India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

    US-Iran Tensions Shake Global Markets

    US-Iran Tensions Shake Global Markets; Oil Prices Surge and Safe-Haven Assets Rise

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    F-35 jet stranded in Kerala

    Grounded British F-35B to Be Shifted to Kerala Hangar for Repairs, UK Confirms

    Indian Navy Was Ready to Strike: A Catastrophic Blow Pakistan Barely Escaped

    Op Sindoor: Indian Navy Was Ready to Strike – A Catastrophic Blow Pakistan Barely Escaped

    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch

    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch, No Takeoff in Sight

    CQB carbine

    DRDO and Indian Army Unveil Indigenous CQB Carbine for Urban Warfare

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    How Modi Government Protected India’s Chabahar Investment During Iran-Israel Conflict

    India Did What Others Couldn’t: How Modi Govt Kept Chabahar Port Safe Amid Iran-Israel War

    CDPLC gives MDL a strategic foothold in the Indian Ocean Region

    India’s Strategic Victory : Mazagon Docks acquires majority stake in Sri Lankan Dockyard

    durga temple demolished in bangladesh

    Durga Idol Crushed in Dhaka Demolition; India Condemns Bangladesh’s Assault on Hindu Sentiment

    PM Narendra Modia

    PM Modi Heads to Brazil for BRICS Summit as Putin, Xi Skip Key Global Meet

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    jagannath yatra 2025 begins

    Jagannath Rath Yatra Begins, Millions Join Sacred Procession in Puri

    indian culture as world civilisation

    The Indian Roots of World Civilizations

    death anniversary of shyama prasad mukherjee

    From Sacrifice to Sovereignty: How Modi’s India Is Realizing Shyama Prasad Mukherjee’s Vision

    Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Karnataka’s Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    A Deep Look into Mucormycosis and Throat Cancer

    A Deep Look into Mucormycosis and Throat Cancer

    How to Store Your Tennis Outfits Properly

    How to Store Your Tennis Outfits Properly

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    mistakes to avoid during yoga

    6 Common Yoga Mistakes to Avoid for a Better Practice

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Saquib Nachan, Alleged ISIS India Chief, Dies After Brain Haemorrhage in Delhi Hospital

    Saquib Nachan, ISIS India Chief, Dies After Brain Haemorrhage in Delhi Hospital

    VP Dhankhar Questions Emergency-Era additions to Constitution

    VP Dhankhar Questions Emergency-Era Additions “socialist” and “secular” to Preamble, Calls Them a Wound

    Prada acknowledges India's traditional intellectual property

    Prada Responds to Controversy Over Kolhapuri Chappals, Acknowledges Indian Footwear Inspiration

    How Modi Government Protected India’s Chabahar Investment During Iran-Israel Conflict

    India Did What Others Couldn’t: How Modi Govt Kept Chabahar Port Safe Amid Iran-Israel War

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    CDPLC gives MDL a strategic foothold in the Indian Ocean Region

    India’s Strategic Victory : Mazagon Docks acquires majority stake in Sri Lankan Dockyard

    China's Fertiliser Export Halt to India Raises Strategic Red Flags

    China’s Fertiliser Export Halt to India Raises Strategic Red Flags, Prompts Swift Response

    India’s Economic Engine Accelerates

    India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

    US-Iran Tensions Shake Global Markets

    US-Iran Tensions Shake Global Markets; Oil Prices Surge and Safe-Haven Assets Rise

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    F-35 jet stranded in Kerala

    Grounded British F-35B to Be Shifted to Kerala Hangar for Repairs, UK Confirms

    Indian Navy Was Ready to Strike: A Catastrophic Blow Pakistan Barely Escaped

    Op Sindoor: Indian Navy Was Ready to Strike – A Catastrophic Blow Pakistan Barely Escaped

    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch

    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch, No Takeoff in Sight

    CQB carbine

    DRDO and Indian Army Unveil Indigenous CQB Carbine for Urban Warfare

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    How Modi Government Protected India’s Chabahar Investment During Iran-Israel Conflict

    India Did What Others Couldn’t: How Modi Govt Kept Chabahar Port Safe Amid Iran-Israel War

    CDPLC gives MDL a strategic foothold in the Indian Ocean Region

    India’s Strategic Victory : Mazagon Docks acquires majority stake in Sri Lankan Dockyard

    durga temple demolished in bangladesh

    Durga Idol Crushed in Dhaka Demolition; India Condemns Bangladesh’s Assault on Hindu Sentiment

    PM Narendra Modia

    PM Modi Heads to Brazil for BRICS Summit as Putin, Xi Skip Key Global Meet

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    jagannath yatra 2025 begins

    Jagannath Rath Yatra Begins, Millions Join Sacred Procession in Puri

    indian culture as world civilisation

    The Indian Roots of World Civilizations

    death anniversary of shyama prasad mukherjee

    From Sacrifice to Sovereignty: How Modi’s India Is Realizing Shyama Prasad Mukherjee’s Vision

    Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Karnataka’s Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    A Deep Look into Mucormycosis and Throat Cancer

    A Deep Look into Mucormycosis and Throat Cancer

    How to Store Your Tennis Outfits Properly

    How to Store Your Tennis Outfits Properly

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    mistakes to avoid during yoga

    6 Common Yoga Mistakes to Avoid for a Better Practice

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge
MASHABLE IS A GLOBAL, MULTI-PLATFORM MEDIA AND ENTERTAINMENT COMPANY FOR MORE QUERIES AND NEWS CONTACT US ON THIS EMAIL: INFO@MASHABLEPARTNERS.COM

From 15% in 2017 to more than 60% market share in debit cards by 2020 – Rupay’s growth story

Journey of RuPay from minority to king of the market

Piyush Gupta by Piyush Gupta
23 March 2022
in Business, Economy
Rupay cards

PC: Preeti Singh

Share on FacebookShare on X

In the last few years RuPay, the payment service system conceived and launched by the National Payments Corporation of India has expanded exponentially. In 2017, the company had only a 15% market share and today Rupay has grown to capture more than 60% of the market in payments cards in the country.

The exponential growth shows that RuPay has come a long way in the last few years. Although RuPay’s share in the credit card market, which is a more lucrative business, is lower, and the volume of transactions on the RuPay card is still lower because most of the new issuing went to lower-income groups, NPCI has rattled Mastercard and Visa – the behemoths of the payments services.

RelatedPosts

Crisil Forecasts Another Rate Cut in FY26, Pegs India’s GDP Growth at 6.5%

India’s Millionaire Wealth Grows by 8.8% in 2024, Reaching $1.5 Trillion: Report

India’s economy to grow by 6.3 pc in 2025, 6.4 pc in 2026 as global growth slows: OECD

Load More

The banks, especially PSUs, should make more efforts to ensure that RuPay cards are promoted in the country even among high-income group customers. “International networks can provide fancier deals and better customer experience. Banks cannot trade that and risk losing customers as their credit card related charges are crucial for them,” said a person.

Although given what happened with Russia – where American companies stopped services in the wake of war – the Indian companies should focus on long-term gain and resilience rather than short term profits. Also, the banks should not forget the days when American card companies were squeezing them and customers in absence of competition from RuPay. Banks had to pay high affiliation charges to multinationals like MasterCard and Visa earlier. But with RuPay, they were able to bank upon an Indian network. Under PMJDY, a total of 258 million RuPay debit cards were thus issued in 2020 alone by India’s public sector banks.

RuPay's share in India’s debit card market:

2020: 60%

2017: 15%

(RBI)

— The Indian Index (@Indian_Index) March 21, 2022

Affordability for Banks

One more reason for the exponential growth of RuPay cards is that RuPay charges a minimum transactional amount whereas other companies charge a substantial amount because of the duopoly of the two foreign companies.

RuPay going global

In 2018, PM Modi visited the Indian Heritage Centre in Singapore, where he bought a Madhu-Bani painting. And how did he purchase it? Well, he chose an SBI RuPay card to make the payment.

This was a signal of the payment gateway going global. In 2019, RuPay announced that it is now used by citizens of 195 countries. A few months later, PM Modi launched the payment gateway in Saudi Arabia as well. Currently, it is accepted in 42.4 million POS locations and 1.90 million ATMs in more than 200 countries.

Also Read: After MasterCard, Visa cries hoarse as PM Modi puts his weight behind RuPay

How becoming the IPL official partner helps RuPay

So, RuPay is truly competing with the top global card payment networks in the world. But what it needed was more visibility in the market. At the end of the day, all brands need advertisements to make that one big leap.

For RuPay, getting roped in as IPL’s official partner is that one big leap. Now, the payment gateway can transform its image into a leading card payments network system, instead of appearing as a tool of the government’s financial inclusion agenda.

There was a time when no one could have thought that RuPay would lead the card payment network market. But then, PM Modi came to power, and everything has changed since then.

Conclusion:

In the last few years, India has taken lead in financial technology with services like United Payments Interface (UPI), Rupay cards, and soon the country may have Open Credit Enablement Network (OCEN) to ensure flow based credit to MSMEs. India should take these technologies to other countries and Indian companies should become next Google, Apple and Facebook.

Tags: BusinessDigital Economyeconomic growthEconomyFinanceRuPay
ShareTweetSend
Previous Post

Is a dejected Akhilesh leaving Azamgarh open for BJP?

Next Post

Delivered in 10 minutes – Food or Death?

Related Posts

CDPLC gives MDL a strategic foothold in the Indian Ocean Region
Business

India’s Strategic Victory : Mazagon Docks acquires majority stake in Sri Lankan Dockyard

28 June 2025

In a historic move, Mazagon Dock Shipbuilders Limited (MDL) has inked a $52.96 million deal to acquire a controlling stake...

China's Fertiliser Export Halt to India Raises Strategic Red Flags
Economy

China’s Fertiliser Export Halt to India Raises Strategic Red Flags, Prompts Swift Response

26 June 2025

In a move perceived as politically motivated, China has disrupted exports of key specialty fertilisers to India, potentially affecting...

India’s Economic Engine Accelerates
Business

India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

24 June 2025

Backed by a burgeoning middle class, rapid digital adoption, and fiscal discipline, the Indian economy has not only bounced...

Load More

Comments 1

  1. Prashant says:
    3 years ago

    This needs to be strengthened further. The backend payments clearance has to be within India……Also we need to see the value of transactions besides the volume of transactions.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

The gulf crossroads: usa stakes, China's money and Iran's nuclear threat.

The gulf crossroads: usa stakes, China's money and Iran's nuclear threat.

00:30:34

HOW NDA IS MAKING IN- ROADS INTO TAMIL NADU?

00:05:57

the ganga treaty is about to expire. What happens next?

00:06:54

India's Rise: Defense and Diplomacy in 2047 Vision

00:22:51

1975 emergency: India's 21 month dictatorship.

00:10:29
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited