My Family My Responsibility: A failed campaign

My Family My Responsibility campaign logo

File - BMC

Majhe Kutumb Majhi Jababdari

Maharashtra Chief Minister Uddhav Thackeray failed to ensure the safety of the citizens of Maharashtra, and the My Family My Responsibility (Majhe Kutumb Majhi Jababdari) campaign was his last attempt to ensure and protect the health of the citizens of Maharashtra. As Uddhav Thackeray said that the government is launching a statewide campaign “My Family, My Responsibility” in an attempt to control the pandemic.

As the number of COVID-19 cases in Maharashtra continued to rise, the state government launched the My Family, My Responsibility campaign on September 13, 2020, which aimed to reach people before the virus reaches them.

Despite having this widespread campaign, the Maharastra government was unable to control the rise of the pandemic. On April 18, 2021, the state had seen 68,000 single-day cases of covid-19 had been reported.

Uddhav Thackeray had announced a campaign that people living in the state would have to take responsibility for fighting COVID-19 infection. Uddhav ordered the third phase of the My Family, My Responsibility campaign in December to help contain the spread of the coronavirus.

Six months after the coronavirus outbreak, the state became the first in India to record over a million cases of COVID-19.

Also Read: Asmita Yojana of Maharashtra Government: a torchbearer

Aspects of My Family My Responsibility Campaign

The campaign involved members of the public and NGO volunteers, and volunteers went door-to-door to check citizens for fever, low oxygen levels and other symptoms of COVID-19.

The campaign had been responsible to screen the families in the state to identify patients with COVID-19 and those with other medical conditions.

The campaign was carried out in areas under the jurisdiction of the BMC to educate citizens about health issues.

The My Family, My Responsibility campaign was focused on providing health education to combat the Covid-19 outbreak. The campaign also covered issues such as air pollution, waste management, bans on the use of plastics, hand and health care workers, and menstrual hygiene.

According to Brihanmumbai Municipal Corporation (BMC), Mumbai’s responsible civil authority, the campaign aimed to “motivate as many people as possible to transition to a new lifestyle to effectively control COVID.

Also Read: My Family My Responsibility- Goals and reality

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