TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Tripura CM's Gesture Sparks Controversy Within BJP Over Gifting Cow to Muslim Family on Bakrid

    Tripura CM’s Cow Donation to Muslim Family for ‘Qurbani’ on Bakrid Ignites Debate Within BJP Ranks

    Chinese Researcher Arrested for Smuggling Biological Material to U.S.

    Chinese Researcher Arrested for Smuggling Biological Material to US University Amid Security Concerns

    BJP Chief JP Nadda

    Modi Government Completes 11 Years: JP Nadda Highlights Major Milestones, From Welfare Reforms to Demonetisation

    AI Breakthrough Offers New Hope in Predicting and Managing Type 1 Diabetes

    AI Breakthrough Offers New Hope in Predicting and Managing Type 1 Diabetes

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    How a Compound Interest Calculator Can Boost Your Returns in India?

    How a Compound Interest Calculator Can Boost Your Returns in India?

    Crisil Forecasts Another Rate Cut in FY26, Pegs India’s GDP Growth at 6.5%

    Crisil Forecasts Another Rate Cut in FY26, Pegs India’s GDP Growth at 6.5%

    India Lifts 269 Million Out of Extreme Poverty in 11 Years: World Bank

    India Lifts 269 Million Out of Extreme Poverty in 11 Years: World Bank

    Reserve Bank of India Governor Sanjay Malhotra addresses the post-Monetary Policy press conference in Mumbai.

    RBI Slashes Repo Rate by 50 Basis Points to Boost Growth; Middle Class May Receive Loan Relief

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    India-Russia Pact on the Su‑57 as a Leap of Strategic Trust

    From Buyer to Partner: What the Su‑57 Means for India’s Military Autonomy Inside Russia’s Su‑57 Gamble with India

    Dassault and Tata to Begin Rafale Fuselage Production in India

    Dassault and Tata to Begin Rafale Fuselage Production in India, Marking Major Milestone in Defence Manufacturing

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    New Delhi: Indian Army Brahmos Missile System during a rehearsal for Republic Day Parade, in New Delhi on Friday, January 20, 2023. (Photo: Anupam Gautam/IANS)

    India’s Defence Manufacturing Set to Reach ₹8.8 Lakh Crore by 2047: CII-KPMG Report

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    Chinese Researcher Arrested for Smuggling Biological Material to U.S.

    Chinese Researcher Arrested for Smuggling Biological Material to US University Amid Security Concerns

    PM Modi’s G7 Canada Invitation: What It Signifies

    PM Modi’s G7 Canada Invitation: What It Signifies — And How the Congress Spoke Too Soon

    Pakistan’s Imminent Threat to Gulf Monarchies

    Pakistan’s Imminent Threat to Gulf Monarchies

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    The Vedic Ethos: A Civilization of Knowledge and Inquiry

    From Rigvedic Wisdom to Modern Decay: How Islamisation Crushed a Knowledge Civilization

    Ram Mandir Pran Pratishtha 2.0

    Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Bangalore: High Court of Karnataka in Bangalore. (Photo: IANS)

    RCB Moves HC to Quash FIR in Bengaluru Stampede Case, Cites Govt Approval for Celebration

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    In December 2024, D. Gukesh Dommaraju, then just 18, became the youngest undisputed World Chess Champion

    The Gukesh Effect: How a Teen Grandmaster Is Reshaping Indian Chess and Reclaiming Its Ancient Legacy

    Critical Dimensions for Evaluating Procurement Software Providers

    Critical Dimensions for Evaluating Procurement Software Providers

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Tripura CM's Gesture Sparks Controversy Within BJP Over Gifting Cow to Muslim Family on Bakrid

    Tripura CM’s Cow Donation to Muslim Family for ‘Qurbani’ on Bakrid Ignites Debate Within BJP Ranks

    Chinese Researcher Arrested for Smuggling Biological Material to U.S.

    Chinese Researcher Arrested for Smuggling Biological Material to US University Amid Security Concerns

    BJP Chief JP Nadda

    Modi Government Completes 11 Years: JP Nadda Highlights Major Milestones, From Welfare Reforms to Demonetisation

    AI Breakthrough Offers New Hope in Predicting and Managing Type 1 Diabetes

    AI Breakthrough Offers New Hope in Predicting and Managing Type 1 Diabetes

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    How a Compound Interest Calculator Can Boost Your Returns in India?

    How a Compound Interest Calculator Can Boost Your Returns in India?

    Crisil Forecasts Another Rate Cut in FY26, Pegs India’s GDP Growth at 6.5%

    Crisil Forecasts Another Rate Cut in FY26, Pegs India’s GDP Growth at 6.5%

    India Lifts 269 Million Out of Extreme Poverty in 11 Years: World Bank

    India Lifts 269 Million Out of Extreme Poverty in 11 Years: World Bank

    Reserve Bank of India Governor Sanjay Malhotra addresses the post-Monetary Policy press conference in Mumbai.

    RBI Slashes Repo Rate by 50 Basis Points to Boost Growth; Middle Class May Receive Loan Relief

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    India-Russia Pact on the Su‑57 as a Leap of Strategic Trust

    From Buyer to Partner: What the Su‑57 Means for India’s Military Autonomy Inside Russia’s Su‑57 Gamble with India

    Dassault and Tata to Begin Rafale Fuselage Production in India

    Dassault and Tata to Begin Rafale Fuselage Production in India, Marking Major Milestone in Defence Manufacturing

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    Mock Drills Under ‘Operation Shield’ Scheduled Today in Border States and UTs

    New Delhi: Indian Army Brahmos Missile System during a rehearsal for Republic Day Parade, in New Delhi on Friday, January 20, 2023. (Photo: Anupam Gautam/IANS)

    India’s Defence Manufacturing Set to Reach ₹8.8 Lakh Crore by 2047: CII-KPMG Report

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    Can PM Modi’s Visit Nudge Canada Toward Action on Khalistani Extremism?

    Chinese Researcher Arrested for Smuggling Biological Material to U.S.

    Chinese Researcher Arrested for Smuggling Biological Material to US University Amid Security Concerns

    PM Modi’s G7 Canada Invitation: What It Signifies

    PM Modi’s G7 Canada Invitation: What It Signifies — And How the Congress Spoke Too Soon

    Pakistan’s Imminent Threat to Gulf Monarchies

    Pakistan’s Imminent Threat to Gulf Monarchies

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    The Vedic Ethos: A Civilization of Knowledge and Inquiry

    From Rigvedic Wisdom to Modern Decay: How Islamisation Crushed a Knowledge Civilization

    Ram Mandir Pran Pratishtha 2.0

    Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Bangalore: High Court of Karnataka in Bangalore. (Photo: IANS)

    RCB Moves HC to Quash FIR in Bengaluru Stampede Case, Cites Govt Approval for Celebration

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    Slot Machines for Indian Players: Exclusive Gameplay for Real Money

    In December 2024, D. Gukesh Dommaraju, then just 18, became the youngest undisputed World Chess Champion

    The Gukesh Effect: How a Teen Grandmaster Is Reshaping Indian Chess and Reclaiming Its Ancient Legacy

    Critical Dimensions for Evaluating Procurement Software Providers

    Critical Dimensions for Evaluating Procurement Software Providers

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

A stupid Ad and a dumb explanation: What Tanishq lost in last 48 hours?

TFI Desk by TFI Desk
14 October 2020
in Culture
Tanishq
Share on FacebookShare on X

There is a saying in Bihar “Sayana Aadmi teen baar Guh makhta hai” – which means a smartass smudges himself with shit thrice, smudging here would mean the minute inspection of an object or substance using different senses. Now take Tanishq for instance, the jewelery company from the elite house of the Tatas. Tanishq has been running an ad series called Ekatvam for a few days, probably with the aim of uniting the mankind as one. The ad series extensively focuses on oneness in all religions. Perhaps Tanishq believes that it can achieve what the great sages of yore could not, that too through an advertisement series. Fantastic objective but childish. Under this series, came an advertisement which polarized the social media into two distinct groups, almost immediately. Here is a little detail:

This is the story of a beautiful newly married woman who is now pregnant. A graceful dupatta-clad-kohl-eyed-in-a-Mehbooba-Muftishque way elderly woman, takes the newlywed woman to the home garden with her hands adoringly caressing her shoulders. The newlywed starts grinning. The house of the pregnant lady is pregnant with joy, looks like a God-bharai (baby shower) function has been organized. Then the newlywed says, “Mother, this ritual does not exist in your family, does it?” “. It becomes evident at this point of time that the graceful dupatta-clad-kohl-eyed-in-a-Mehbooba-Muftishque way elderly woman is a Muslim, whose son must also be a Muslim. It also becomes evident that the beautiful newlywed is incredibly happy as she wears a joyous visage. And the generous nature of the dupatta-clad-kohl-eyed-in-a-Mehbooba-Muftishque way elderly woman underlines her sense of secularism.

RelatedPosts

Delhi Government Issues Guidelines Ahead of Bakrid 2025, Cracks Down on Illegal Animal Sacrifice

Pakistan Targets Ahmadiyyas Ahead of Eid: What You Need to Know

PM Modi issues veiled warning to Muhammad Yunus in first meeting since Sheikh Hasina’s ouster

Load More

TN government is a major shareholder in @TanishqJewelry. TN is a state which had always stood for secularism. What is the stand of @CMOTamilNadu on the controversy surrounding the advertisement of Tanishq?#TanishqAd #TanishqEkatvam pic.twitter.com/98umFCvIP5

— Kanimozhi (கனிமொழி) (@KanimozhiDMK) October 14, 2020

Now you might wonder why on earth would anyone be offended by this great advertisement brimming with love and generosity. What was in it that the people of Hindu religion were hurt by this advertisement and why they boycotted this advertisement? Tanishq eventually had to remove the advertisement.

Well the root cause of it is the matter of love jihad. Love Jihad is a term that has become famous in the last five to ten years. According to Wikipedia, ” Love Jihad or Romeo Jihad is a conspiracy (Wikipedia being Wikipedia) theory alleging that Muslim men target women belonging to non-Muslim communities for conversion to Islam by feigning love ” Love jihad has as many viewpoints as there are minds but there are two distinct sets of people – one who believe in it and the other who don’t. The Indian right-wing believes that love jihad is a cruel reality, while the left considers it to be a rightwing conspiracy. Both sides are unflinching in their views.

But what are the facts that corroborate the phenomenon love jihad? Many. There is no disagreement that love knows not the boundaries of caste and religion, but what if love is not love but a conspiracy for demographic control? Hindu-Muslim marriages are not a rarity in the country and will continue to happen, but mostly brides turn out to be Hindus and grooms Muslims. Brides are thence dutifully converted, kids adopt the religion of the father i.e. Islam. In many cases, where the groom/lover was a Hindu, violence and ruthless killings took place. On 9th october in Basavanahalli, Karnataka, a man named Nizamuddin along with his son Sikander killed a young man called K Lakshmipati. The young man’s fault was that he was in love with Nizamuddin’s daughter and wanted to get married. The ruthless killing of Ankit Sharma of Delhi is still afresh in our minds, and the gruesome murder of Rahul Rajput is the latest buzz. Both of them dared to love Muslim girls. But killing is sometimes gender agnostic, for womenfolk are also at the receiving end sometimes. According to a report in Zee News, a man named Shamshad killed a woman and her daughter in Meerut. Shamshad was in a live-in relationship with the woman, while hiding his name and religion all this while. As per a report by Jagran, in Patna, a Muslim man asked his wife to change her religion after 4 years of love marriage, he also threatened to expel her from the house in case she failed to comply. And these stories are just a few days or weeks old, if you start digging, an entire heap of similar stories can be found.

In such a situation, this weird advertisement by Tanishq, full of love and generosity, seems like a foolish experiment which is far from the truth and it was only natural for the Hindus suffering the stigma of love jihad to protest. We had said in the first line itself a smartass smudges himself with shit thrice, smudging here would mean the minute inspection of an object or substance using different senses. First he accidently steps in shit, then he sniffs to make sure if it’s actually shit and then finally he tastes to be doubly sure of it. Tanishq behaved exactly like this. First it released a silly advertisement, then it did not release any pressers or even a tweet even when Hindus were enraged, the company’s shares started nosediving, here it successfully smudged itself twice. Then it came up with a clarification which was sillier than the advert itself.

pic.twitter.com/OyjAyld6Wp

— Tanishq (@TanishqJewelry) October 13, 2020

Firstly, Tanishq didn’t accept its fault anywhere in the note but that’s okay, what’s not okay though is, that in the last line, Tanishq’s message says that it wants keep its employees, staff and partners safe. It was as if Hindus are vengeful goons who will go on a hunting spree if anyone dares offend their sentiments. Whereas the reality is that Hindus have been the beacons of tolerance since the beginning of time. The last line of Tanishq’s message concludes the smudging ceremony.

Tanishq’s largest clientele comes from Hindu families. Hindus have a tradition of buying and gifting gold on festivals, marriages, and other occasions. Tanishq is a huge brand that will survive, but it is not unreasonable to say that Tanishq has lost a large chunk of its client base forever.

Watch Video:

Tags: HindusLove JihadMuslimsTanishqTitanvideo
Share774TweetSend
Previous Post

Dear Nitish Kumar, the absence of Sea is not the reason why industries are not coming to Bihar. But these

Next Post

Congress dissidents tear into Rahul Gandhi for his juvenile remarks on China and PM Modi

Related Posts

The Vedic Ethos: A Civilization of Knowledge and Inquiry
Culture

From Rigvedic Wisdom to Modern Decay: How Islamisation Crushed a Knowledge Civilization

10 June 2025

The Rigveda, one of the oldest surviving texts of human civilization, was composed millennia ago in the Indus-Saraswati region,...

Ram Mandir Pran Pratishtha 2.0
Culture

Thousands Gather in Ayodhya for Ram Darbar Pran Pratishtha Ceremony

4 June 2025

Devotees in large numbers continued to arrive in Ayodhya, Uttar Pradesh, for the second day of the Pran Pratishtha...

Hinduphobia
Culture

Georgia Becomes First U.S. State to Introduce Bill Recognizing Hinduphobia

12 April 2025

In a historic move, Georgia has become the first state in the United States to introduce a bill that...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Pakistan needs money from IMF to feed their people

Pakistan needs money from IMF to feed their people

00:15:20

Vacate PoK and more: Steps Pakistan needs to take to avoid Indian military action

00:06:36

Taking The Wire’s Propaganda Piece on VP to the Cleaners – Feat. Prof. Kapil Kumar

00:09:19

Rahul Gandhi Undermines India’s Electoral Integrity as Trump Applauds It

00:07:09

Why Pakistan army chief reminds two nation theory| what is the plan| Waqf Bill |Asim Munir| Jinnah

00:13:02
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited