TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Will India Push Pakistan Back to the FATF Grey List?

    Will India Push Pakistan Back to the FATF Grey List? A Timeline of Its Previous FATF Setbacks

    The Wire

    Propaganda Outlet ‘The Wire’ Claims Modi Govt Blocked its Access Across India

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    Operation Sindoor Phase 2: India foils Pakistan’s late night missile barrage

    Operation Sindoor Phase 2: India foils Pakistan’s late night missile barrage

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Arbitrage Trading

    Crypto Arbitrage Trading

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    Operation Sindoor

    How Operation Sindoor became a Grand Success: Over 100 Terrorists Eliminated in 25-Minute Blitz

    Operation Sindoor: India Destroys JeM Base, Kills Masood Azhar’s ten Family Members

    Operation Sindoor: India dismantles JeM terror infrastructure, neutralises Masood Azhar’s ten family members

    Operation Sindoor

    Why Operation Sindoor? Because No One Touches the Sindoor of an Indian Woman Without Consequence

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    UNSC

    UNSC Rejects Pakistan’s Anti-India Narrative, Demands Accountability for Pahalgam Terror Attack

    Credit: ANI

    India Japan Defence Meet: Pahalgam Attack Sparks Renewed Solidarity

    Khalistanis take out Anti-Hindu rally in Canada

    Canada: Khalistani extremist parade PM Modi, HM Amit Shah, Jaishakar’s effigies in mock jail; calls for deportation of 8 lakh Hindus

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    The Complete Guide to Education Loan Interest Rates in 2025

    The Complete Guide to Education Loan Interest Rates in 2025

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    The Best Foods to Increase Your Libido and Enhance Your Life

    The Best Foods to Increase Your Libido and Enhance Your Life

    FIFA World Cup 2025: Which Teams Have the Best Shot at Glory?

    FIFA World Cup 2025: Which Teams Have the Best Shot at Glory?

    Download MCW App in Bangladesh and Start Winning

    Download MCW App in Bangladesh and Start Winning

    How Does Sports Betting Work in India?

    How Does Sports Betting Work in India?

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Will India Push Pakistan Back to the FATF Grey List?

    Will India Push Pakistan Back to the FATF Grey List? A Timeline of Its Previous FATF Setbacks

    The Wire

    Propaganda Outlet ‘The Wire’ Claims Modi Govt Blocked its Access Across India

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    Operation Sindoor Phase 2: India foils Pakistan’s late night missile barrage

    Operation Sindoor Phase 2: India foils Pakistan’s late night missile barrage

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Designing For Impact: Create Exceptional Small Businesses Marketing Materials

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Things You Need to Consider Before Choosing an L&T Finance Two-wheeler Loan

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Trading Signals Explained: A Comprehensive Guide

    Crypto Arbitrage Trading

    Crypto Arbitrage Trading

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

    Operation Sindoor

    How Operation Sindoor became a Grand Success: Over 100 Terrorists Eliminated in 25-Minute Blitz

    Operation Sindoor: India Destroys JeM Base, Kills Masood Azhar’s ten Family Members

    Operation Sindoor: India dismantles JeM terror infrastructure, neutralises Masood Azhar’s ten family members

    Operation Sindoor

    Why Operation Sindoor? Because No One Touches the Sindoor of an Indian Woman Without Consequence

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    Operation Sindoor still on: India neutralises Pakistan’s Chinese-made HQ9 Air Defence System in Lahore

    UNSC

    UNSC Rejects Pakistan’s Anti-India Narrative, Demands Accountability for Pahalgam Terror Attack

    Credit: ANI

    India Japan Defence Meet: Pahalgam Attack Sparks Renewed Solidarity

    Khalistanis take out Anti-Hindu rally in Canada

    Canada: Khalistani extremist parade PM Modi, HM Amit Shah, Jaishakar’s effigies in mock jail; calls for deportation of 8 lakh Hindus

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    How to Decide Between Amity and Manipal for Your Online MBA Journey

    How to Decide Between Amity and Manipal for Your Online MBA Journey

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Mughals, Delhi Sultans Out, Fresh Chapters on Indian Rulers, Mahakumbh Introduced: NCERT revises Class 7 books

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    Role of Consultants to Study in Ireland: How to Choose the Right One?

    The Complete Guide to Education Loan Interest Rates in 2025

    The Complete Guide to Education Loan Interest Rates in 2025

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    The Best Foods to Increase Your Libido and Enhance Your Life

    The Best Foods to Increase Your Libido and Enhance Your Life

    FIFA World Cup 2025: Which Teams Have the Best Shot at Glory?

    FIFA World Cup 2025: Which Teams Have the Best Shot at Glory?

    Download MCW App in Bangladesh and Start Winning

    Download MCW App in Bangladesh and Start Winning

    How Does Sports Betting Work in India?

    How Does Sports Betting Work in India?

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

Detergent ad in Pakistan encouraging women to break stereotypes creates havoc

Akriti Tyagi by Akriti Tyagi
26 June 2019
in Trending
Women, Pakistan

(PC: NewIndianExpress)

Share on FacebookShare on X

Pakistan has emerged as one of the most discriminatory countries in this age and time. Gender stereotyping is extremely rampant in the country with the citizens upholding the stereotypes as if the entire country’s honour solely depended on it. In a latest instance, an international detergent brand, Ariel soap, owned by US-based Proctor & Gamble, has come under the radar for attempting to break the gender based stereotypes affecting women in the country through simple advertising.

In the advertisement, a bunch of women are shown, representing different honourable professions such as a journalist and a doctor. They are seen pushing dirty sheets hanging on a clothesline off the screen, which are printed with several statements which highlight the oppression of women in Pakistan, including the question “What will people say?” The advertisement ends with a shot of the Pakistan women’s cricket team captain, Bismah Maroof, saying, “Stay within the house… these are not only sentences but stains”. The advertisement, in its own way, encourages women to clean off the stains in the society that hinder them from pursuing their dream vocations.

RelatedPosts

Will India Push Pakistan Back to the FATF Grey List? A Timeline of Its Previous FATF Setbacks

Operation Sindoor Phase 2: India foils Pakistan’s late night missile barrage

How Operation Sindoor became a Grand Success: Over 100 Terrorists Eliminated in 25-Minute Blitz

Load More

While this has been a laudable move on the part of Proctor & Gamble, the citizens in Pakistan are horrified. The conservatives have taken to social media to express their disdain using the hashtag “#BoycottAriel”. Several have also called for Pakistani regulators to have the advertisement officially censored and removed.

https://twitter.com/Danishnisar21/status/1142292556845178881 

https://twitter.com/zubairbukhari92/status/1142115604150857728

https://twitter.com/Ali91726926/status/1143153063240306689

https://twitter.com/shanukhan551/status/1142164599434858496

https://twitter.com/SabaKhan18sabs/status/1142253901443469314

In these tweets, people’s outrage over their Islamic values somehow being violated by empowered women is clearly visible. The ad promotes empowerment of women outside domestic confines. It is emphasizing on their ability to work and achieve in the professional sphere. However, the citizens of Pakistan felt this was against their culture. By encouraging the women to work or represent the country in International sports, Proctor & Gamble is purported to have gone against the teachings of Islam and Allah. Apparantly, the attempt at redefining the women’s “domestic and social boundaries” is unacceptable for many in Pakistan.

This is just another proof of the women’s pitiable condition in Pakistan. According to the World Economic Forum’s “Global Gender Gap Report 2018”, Pakistan has been ranked second worst when it comes to gender equality. Out of 149 countries, Pakistan fared at 148th, among the bottom bracket of other Islamic nations including, Iran, Iraq, Saudi Arabia, Yemen and Egypt.

Even after having such a disgraceful ranking, Pakistan is not interested in shedding the ravaging discriminatory trait. In the name of the religion, women have suffered under the patriarchal society and have fought for their basic rights in the past several decades.

The honour code in the country has led to oppression of the women due to which not just the women, but the entire country is suffering. Women constitute 49% of the total population in Pakistan. If the 49% population is discouraged from doing productive work outside the home then the entire country’s economy and development goes down the drain; which is the reason that Pakistan is positioned at 150 on the Human Development Index.

This isn’t the first time the citizens of Pakistan have outraged over their established norms as far as the “women’s duties” are concerned. A ride-sharing app named Careem had released a lighthearted ad earlier this year which showed a runaway bride, and had captioned the image as, “If you want to run away from your wedding, book a Careem bike!” The critics had filed a legal petition against the ad, calling it an “unethical promotional campaign”.

The condition of women in the work space in Pakistan is quite deplorable. According to a UN report on Women’s Economic Participation and Empowerment in 2016, women constitute of just 26% of the labour force. This indicates that they seldom venture out and when they do, they face violence, discrimination and public harassment. Economic independence in Pakistan is the only thing that will help improve the women’s deplorable condition and hence, such positive advertisements should be encouraged rather than criticised.

Tags: Gender EqualityIslamPakistanwomenWomen Empowerment
Share678TweetSend
Previous Post

Congress sacrifices Priyanka Vadra for Rahul Gandhi

Next Post

TMC MP Nusrat Jahan takes oath, trolled by extremists for chanting ‘Vande Mataram’

Related Posts

Will India Push Pakistan Back to the FATF Grey List?
Politics

Will India Push Pakistan Back to the FATF Grey List? A Timeline of Its Previous FATF Setbacks

9 May 2025

As tensions soar between India and Pakistan following the Pahalgam terror attack and Pakistan provocative aerial assault, the Indian...

The Wire
Politics

Propaganda Outlet ‘The Wire’ Claims Modi Govt Blocked its Access Across India

9 May 2025

In the aftermath of a premeditated aerial assault by Pakistan on Indian towns across the western frontier, the Government...

The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace
Defence

The Demand of ‘de-escalation’ Is a Shield for Terror, Not a Call for Peace

9 May 2025

Anyone raising de-escalation demands sheds no tears for human life, but only for Islamist life. These are the same...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Pakistan needs money from IMF to feed their people

Pakistan needs money from IMF to feed their people

00:15:20

Vacate PoK and more: Steps Pakistan needs to take to avoid Indian military action

00:06:36

Taking The Wire’s Propaganda Piece on VP to the Cleaners – Feat. Prof. Kapil Kumar

00:09:19

Rahul Gandhi Undermines India’s Electoral Integrity as Trump Applauds It

00:07:09

Why Pakistan army chief reminds two nation theory| what is the plan| Waqf Bill |Asim Munir| Jinnah

00:13:02
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited