TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Karnataka Powerplay Spills Over To Delhi With A 'Babu vs Babu' Clash

    Karnataka Turf War Erupts in Delhi: CM vs DCM Aides Involved in Ugly Clash

    “Ireland Isn’t Safe”: Indian National Issues Warning on Safety After Mob Attack in Dublin

    “Ireland Isn’t Safe”: Indian National Issues Warning on Safety After Mob Attack in Dublin

    Kanhaiya Lal’s Son Questions Delays in Justice

    Udaipur Files Gets SC Go-Ahead, Kanhaiya Lal’s Son Asks: Where’s Justice for My Father?

    Indira Jaising's Demand to Lower Consent Age Draws BJP Flak, Govt Concern

    BJP Hits Out at Indira Jaising’s Plea to Lower Age of Consent; Centre Fears It May Fuel Trafficking

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    India Bans 25 OTT Platforms

    India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

    Union Commerce Minister Piyush Goyal and UK Trade Secretary Jonathan Reynolds formally signed the Free Trade Agreement

    India, UK Sign Historic FTA; Modi Sends Stern Message on Terror, Corruption, and Democracy Abuse

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    How to Choose the Best Bank to Open a Savings Account in 2025

    How to Choose the Best Bank to Open a Savings Account in 2025

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    ‘Rudra’ Brigades Announced: Army Chief Unveils New All-Arms Force on Kargil Vijay Diwas

    ‘Rudra’ Brigades Announced: Army Chief Unveils New All-Arms Force on Kargil Vijay Diwas

    From 1999 to Operation Sindoor: Kargil Vijay Diwas Marks India’s Unyielding Defence Legacy

    From 1999 to Operation Sindoor: Kargil Vijay Diwas Marks India’s Unyielding Defence Legacy

    India Cautions Citizens in Cambodia Amid Tensions Along Thai Border

    India Cautions its Citizens in Cambodia Amid Tensions Along Thai Border

    “Operation Sindoor Ongoing, Military Must Maintain High Readiness”: CDS General Anil Chauhan

    “Operation Sindoor Ongoing, Military Must Maintain High Readiness”: CDS General Anil Chauhan

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    China’s Failed Gamble in the Maldives: A Broader Pattern in South Asia

    China’s Failed Gamble in the Maldives: A Broader Pattern in South Asia

    Pakistan Backs Off: Islamabad Caves In on TRF After U.S. Terror Tag

    Pakistan Backs Off: Islamabad Caves In on TRF After U.S. Terror Tag

    From ‘India Out’ to Red Carpet Welcome: The Turnaround

    Modi-Muizzu Meet Yields Breakthrough Pacts, From ‘India Out’ to Red Carpet Welcome: The Turnaround

    Bail Rejected by Chattogram Sessions Court for Chinmoy Krishna Das

    Chinmoy Krishna Das Denied Bail Again Amid Growing Persecution of Hindus in Bangladesh

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    India Cautions Citizens in Cambodia Amid Tensions Along Thai Border

    India Cautions its Citizens in Cambodia Amid Tensions Along Thai Border

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    Highest RTP Casino Games to Get Better Wins

    Highest RTP Casino Games to Get Better Wins

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Karnataka Powerplay Spills Over To Delhi With A 'Babu vs Babu' Clash

    Karnataka Turf War Erupts in Delhi: CM vs DCM Aides Involved in Ugly Clash

    “Ireland Isn’t Safe”: Indian National Issues Warning on Safety After Mob Attack in Dublin

    “Ireland Isn’t Safe”: Indian National Issues Warning on Safety After Mob Attack in Dublin

    Kanhaiya Lal’s Son Questions Delays in Justice

    Udaipur Files Gets SC Go-Ahead, Kanhaiya Lal’s Son Asks: Where’s Justice for My Father?

    Indira Jaising's Demand to Lower Consent Age Draws BJP Flak, Govt Concern

    BJP Hits Out at Indira Jaising’s Plea to Lower Age of Consent; Centre Fears It May Fuel Trafficking

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    India Bans 25 OTT Platforms

    India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

    Union Commerce Minister Piyush Goyal and UK Trade Secretary Jonathan Reynolds formally signed the Free Trade Agreement

    India, UK Sign Historic FTA; Modi Sends Stern Message on Terror, Corruption, and Democracy Abuse

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    What Can the Hindustan Zinc Share Price Tell Us About Strategic Resource Investing in India

    How to Choose the Best Bank to Open a Savings Account in 2025

    How to Choose the Best Bank to Open a Savings Account in 2025

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    ‘Rudra’ Brigades Announced: Army Chief Unveils New All-Arms Force on Kargil Vijay Diwas

    ‘Rudra’ Brigades Announced: Army Chief Unveils New All-Arms Force on Kargil Vijay Diwas

    From 1999 to Operation Sindoor: Kargil Vijay Diwas Marks India’s Unyielding Defence Legacy

    From 1999 to Operation Sindoor: Kargil Vijay Diwas Marks India’s Unyielding Defence Legacy

    India Cautions Citizens in Cambodia Amid Tensions Along Thai Border

    India Cautions its Citizens in Cambodia Amid Tensions Along Thai Border

    “Operation Sindoor Ongoing, Military Must Maintain High Readiness”: CDS General Anil Chauhan

    “Operation Sindoor Ongoing, Military Must Maintain High Readiness”: CDS General Anil Chauhan

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    China’s Failed Gamble in the Maldives: A Broader Pattern in South Asia

    China’s Failed Gamble in the Maldives: A Broader Pattern in South Asia

    Pakistan Backs Off: Islamabad Caves In on TRF After U.S. Terror Tag

    Pakistan Backs Off: Islamabad Caves In on TRF After U.S. Terror Tag

    From ‘India Out’ to Red Carpet Welcome: The Turnaround

    Modi-Muizzu Meet Yields Breakthrough Pacts, From ‘India Out’ to Red Carpet Welcome: The Turnaround

    Bail Rejected by Chattogram Sessions Court for Chinmoy Krishna Das

    Chinmoy Krishna Das Denied Bail Again Amid Growing Persecution of Hindus in Bangladesh

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    Revisiting the MANUSMRITI: Why India’s Youth Must Study This Ancient Epic

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    India Cautions Citizens in Cambodia Amid Tensions Along Thai Border

    India Cautions its Citizens in Cambodia Amid Tensions Along Thai Border

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    India Becomes First Country to Digitally Preserve Traditional Medicine Using Artificial Intelligence

    Highest RTP Casino Games to Get Better Wins

    Highest RTP Casino Games to Get Better Wins

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    How to Use Eyebrow Tinting Kits Like a Salon Expert

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

The unprecedented success of Mann ki Baat, a unique initiative by PM Modi

Amit Agrahari by Amit Agrahari
25 February 2019
in Analysis
mann ki baat, pm modi
Share on FacebookShare on X

Ever since the FM revolution in India, radios have expanded and proliferated at an unprecedented growth rate. Although, after the advent and wide adoption of television and internet, reporters and analysts had predicted a slow death of the radio. However, the time immemorial communication medium has survived by reinventing and modifying itself as per the need of the people.

When PM Modi came to power in May 2014, he chose radio to directly communicate with the people of the country in the form of his ‘Mann ki Baat’ programme.  There were political and technical reasons behind the PM choosing radio as a medium to communicate with the people of the country. A radio is that means of communication gap which bridges the gap between the government and the citizens by removing hindrances such as illiteracy and financial incapability. Moreover, the broadcast radio today reaches a staggering 99% of the Indian population, unmatchable to any other mode of mass media. Over 64% population in India listens to FM Radio every day. Mann ki Baat programmes are aired on the AIR which reaches 92 percent of the population and is a major source of information for rural India and the older generations. So far 53 episodes of Mann Ki Baat have been broadcasted on All India Radio in many India languages, including Sanskrit.

RelatedPosts

India Sets Diplomatic Priorities for PM Modi’s UK Visit: Focus on Economic Fugitives, Khalistani Extremism, Strategic Ties

India Demonstrates Military Strength: PM Modi Praises Operation Sindoor Ahead of Monsoon Session

“Remove TMC, Save Bengal”: PM Modi Targets Mamata Government Over Misrule

Load More

Even by conservative estimates, every person who has access to Television, Mobile Phone or Radio must have heard a session of Mann Ki Baat at least once in the last four and a half years. On January 27, 2019, more than 10 lakh people heard the direct talk by PM Modi on their phones by giving a missed call. 14.7 crore people heard the 35 minute broadcast of the PM’s talk with the people of the country on the same day. 

The program also brought huge sums of money for All India Radio. The advertisement rate for a Mann Ki Baat session is as much as 2 lakh rupees for 10 seconds slot, while the normal rates for AIR advertisement is 500-1500 rupees per station. Therefore, broadcasting Mann Ki Baat has proved a highly profitable business for All India Radio. In the financial year 2017-18, AIR earned 4.8 crore rupees by airing Mann Ki Baat. The very next financial 2016-17, it earned 5.19 crore rupees from the same. “Different kinds of brands can associate with it and also cover markets which are not covered too well by TV and print,” said an official with AIR.

The program is not just well received by the rural parts of the country but urban folks also listen to the program. The PM talks about variety of topics which are a matter of national interest, perceived with keen interest by citizens at large.

The radio is best medium to communicate large population of the country without falling over the biases of mainstream media. The hatred of print and television journalist against PM Modi is well known. The left-liberal media establishment collaborates with the opposition, mainly Congress which has nurtured and nourished it since the days of state monopoly over media. The state monopoly over media ended in last the few decades but the subservience of left-liberal media to Congress remains the same. The people in the media still pursue fear and rumor-mongering in the direction of their political masters.

Therefore, radio has proved to be the best medium for direct communication with the large populous of the country. This step by PM Modi has benefitted the people of the country at large, his government, his party and All India Radio too. This programme not only grants transparency but has also become the most popular way to enable the masses be aware of the developments in the country, a way through which the people can know their leader, thereby introducing a true democracy.

Tags: Mann ki baatPM ModiRadio
Share2479TweetSend
Previous Post

The unprecedented success of Ujjwala scheme

Next Post

SP and BSP have joined hands to take up the herculean challenge of defeating BJP

Related Posts

With Stalin Hospitalised, Is DMK Headed for a Family Showdown?
Analysis

Heir vs Heir: Power Struggle Likely to Loom in DMK as Stalin Falls Unwell

22 July 2025

Tamil Nadu Chief Minister and DMK President M.K. Stalin's sudden hospitalisation due to "mild giddiness" has not only raised...

LeT’s Muridke Exit: Bahawalpur the New Hub
Analysis

Pakistan’s Terror Map Shifts as Lashkar-e-Taiba Flees 400 km South from Muridke to Bahawalpur After Op Sindoor

19 July 2025

After decades of hiding behind the Pakistani Army’s protection, Lashkar-e-Taiba is on the run. Rattled by the sheer scale...

Lalu Yadav Family Feud May Derail RJD as Discontent Grows Within
Analysis

Bihar Polls: Lalu Yadav’s Family Feud May Derail RJD’s Plans as Discontent Grows Within

15 July 2025

The Rashtriya Janata Dal, once a dominant force in Bihar politics, appears to be grappling with growing internal discord,...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Will India Buy F-35s from US or Build Su-57s with Russia? IAF’s Big Push Explained

Will India Buy F-35s from US or Build Su-57s with Russia? IAF’s Big Push Explained

00:08:32

PM Modi’s Blueprint for Tamil Nadu Begins at Rajendra Chola’s Capital Gangaikonda Cholapuram

00:07:57

One Woman. Two Brothers. Jodidaran- A Living Example of Polyandry in Himachal's Hatti Tribe.

00:05:32

Lashkar-e-Taiba on the Run from Muridke: Is Bahawalpur Becoming Pakistan’s New Terror Capital?

00:07:26

Britain’s Million-Dollar Bird Finally Takes Off!

00:06:43
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap
MASHABLE IS A GLOBAL, MULTI-PLATFORM MEDIA AND ENTERTAINMENT COMPANY. FOR MORE QUERIES AND NEWS, CONTACT US AT info@mashablepartners.com


©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited