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Is the Internet rewiring our brains?

TFI Desk by TFI Desk
12 February 2025
in Trending
Is the Internet rewiring our brains?
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In this digitally charged era, distractions abound and with them, the ability to concentrate for extended periods in deep, thoughtful reflection is certainly at risk. The shortening of attention spans is not simply an observation but rather a fact established through extensive research. To grasp this reality, we need to look at cultural shifts involved in going from reading books to watching television and now to inhabiting the chaotic environment of the internet.

In the 1980s, Neil Postman’s classic ‘Amusing Ourselves to Death’ took up the issue of cultural consequences born of a transition from a text-based society to one dominated by mass media, especially television. Postman pointed out that the printing press had once revolutionized communication by enabling rapid spread in the dissemination of radical ideas and movements, including the Protestant Reformation, the Enlightenment, and American Revolution. A mind shaped typographically-that is, by book reading-was accustomed to long attention spans, serious contemplation, and thoughtful reasoning.

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This intellectual landscape began to shift with the arrival of television. Television is much less demanding in cognitive effort than books. Instead of hours of following complex arguments, viewers learned to take in information in short, visually engaging bursts. The effect was dramatic: audiences could no longer be expected to concentrate for long on content. Television trained its viewers to value image over substance and shortness over depth, thus changing the nature of politics forever.

The problem has only grown in the internet age, the web has engineered a frenetic information ecosystem meant to seize and sustain our fleeting attentions. Platforms and sites like YouTube, TikTok, and social networking bombard users with never-ending suggestions, alerts, and distractions. The architecture of such mediums prompts people to constantly seek new stimuli which in turn reinforces a scattered attention span.

The Internet is a very hostile design environment when it comes to keeping people engaged with the quick dopamine hits that likes, comments, and notifications bring. Sean Parker, the first president of Facebook, openly admitted that the platform was built to take as much time and attention as possible from its users. This constant chase for engagement has altered fundamentally our ways of thinking, processing information, and even interacting with the world around us.

Neuroscience supports this observation. Our brains can rewire based on our repeated behaviors. Internet-driven content consumption constantly reshapes the brain to crave instant gratification, thereby rendering it difficult to concentrate on over activities that require deeper cognitive processing, like reading a book or engaging in meaningful contemplation.

The consequences are dire. The media we consume shapes not only what we think but how we think. The shift from books to television and then to the internet has eroded our capacity for critical thought and meaningful engagement.

However, this decline is reversible. To reclaim our focus, we must actively resist the digital deluge. Turning off phones, setting limited screen time, and consuming media that demands attention—such as reading books—can help rebuild cognitive stamina. Steve Jobs famously said he would not let his children use iPads, and Mark Zuckerberg reportedly restricts his children’s use of social media. If the creators of these technologies recognize their dangers, perhaps it’s time we take their warnings seriously.

Tags: AIinstagraminternetNeil Postman
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