In resent time, Aam Aadmi government earned high popularity in Delhi and Punjab due to their innovative alcohol policies, making alcohol complementary to Arvind Kejriwal government. The policy turned out to be a bigger scam is a whole of different story altogether. No doubt Alcohol is a powerful economic driver for many countries, providing a major source of revenue for governments. But the way AAP government is dealing with the commodity is all mess and scam.
The significance of liquor to the economy was clearly demonstrated when lockdown restrictions were lifted following the Covid-19 pandemic. The re-opening of liquor stores upsurged the purchase of liquor around the nation. Hence, any government putting forth any policy around alcohol must make a point that the production of alcohol must be ” within the country and its sector.
Battle of IMFL and FML
Gone are the days when Indian products were labelled low and elites were the one who held key of every sector. But with time, India have changed. The Indian market is flourishing with an abundance of local brands that can easily stand up to, and even surpass, their foreign counterparts in terms of quality, value, and innovation.
Recently, The Confederation of Indian Alcoholic Beverage Companies (CIABC) has submitted a written to the Delhi Government requesting the alteration of regulations that appear to unfairly favour imported products over domestic ones in the upcoming 2023-24 excise policy.
Read more: Aam Aadmi Party successfully blocked the Modi wave but it will get washed away in alcohol wave
The representative body of the Indian alcoholic beverage manufacturers recommended implementing measures in the forthcoming excise policy for the next financial year to support ease of doing business, simplify the process of launching new products, and embrace digitalization of all operational processes.
“These are regulatory anomalies from the past when India was perceived to be a low-quality producer. For example, the license fee for an imported whisky is Rs 50,000 per year, but if the same product is made in India, it will become minimum Rs 25 lakh. The excise policy of November 2021 had addressed these issues but with its withdrawal, the matter is back on table,” the CIABC said.
They stated that their recommendations encompass measures necessary to modernise trade, enhance customer experience, facilitate business operations and boost Government tax revenue.
Vinod Giri, Director General of CIABC further added that, every year, we reach out to state Governments with ideas that could enhance the effectiveness of alcohol regulation. Taking the national capital, Delhi, into consideration, we tailor our recommendations to best suit its specific needs.
Indian makers seeking equal turf
Indian names are increasingly becoming renowned across the globe, with examples such as Amrut, Rampur, Paul John, and many others achieving international fame.
As India continues to progress as one of the world’s leading economies, it is essential that the government provides opportunities for the nations innovative. Unfortunately, Arvind Kejriwal appears to be heading in the opposite direction
Arvind Kejriwal’s decision is counter-productive to the “Atma Nirbhar Bharat” initiative of the Prime Minister, as it undermines the efforts to make India self-reliant in every field. The disproportionate rate difference of 5000% between the licensing fee for foreign liquor and Indian liquor is an inequitable disparity that cannot be reasonably defended. It only appears that in an effort to challenge Narendra Modi, leaders in the opposition have started to oppose the nation’s growth and development.
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