TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    US Visa Rule: Applicants Must Disclose Social Media Handles

    US Visa Rule: Applicants Must Disclose Social Media Handles Now

    kangana ranaut slams mira nair's son on faith and pro pakistan stance

    Kangana Ranaut Targets Mira Nair’s Son Zohran Mamdani: “Erasing Hinduism for Political Clout?”

    constitution is supreme, not parliament

    “Judges Don’t Serve Mobs, They Serve the Constitution”: CJI Gavai

    Air India Crash: AI-171 black box data extracted, analysis underway

    Air India Crash: AI-171 black box data extracted, analysis underway

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    China's Fertiliser Export Halt to India Raises Strategic Red Flags

    China’s Fertiliser Export Halt to India Raises Strategic Red Flags, Prompts Swift Response

    India’s Economic Engine Accelerates

    India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

    US-Iran Tensions Shake Global Markets

    US-Iran Tensions Shake Global Markets; Oil Prices Surge and Safe-Haven Assets Rise

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch

    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch, No Takeoff in Sight

    CQB carbine

    DRDO and Indian Army Unveil Indigenous CQB Carbine for Urban Warfare

    A Timely Push For Self-Reliance Amid Strategic Tensions

    India Flexes Muscle: 28 DRDO Weapons Cleared for Emergency Defense Procurement

    ICRA’s analysis highlights that defence companies are benefitting from strong execution progress

    India’s Defense Sector Set for 15–17% Growth in FY26: ICRA Report

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    history and achievements of SCO

    The SCO Explained: Power, Politics, and the Rift at Qingdao

    Rajnath Singh Snubs SCO Statement Over Pakistan-China Attempt to Dilute Anti-Terror Stand

    Rajnath Snubs SCO Statement after Pakistan-China Attempt to Dilute Anti-Terror Stand

    Emergency was imposed on June 25, 1975, by then Prime Minister Indira Gandhi.

    Why India Must Act Now to Criminalise Emergency ‘Denial’

    operation sindhu

    “We Thought We’d Never Return”: Over 3,400 Indians Rescued from Iran in Operation Sindhu

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    indian culture as world civilisation

    The Indian Roots of World Civilizations

    death anniversary of shyama prasad mukherjee

    From Sacrifice to Sovereignty: How Modi’s India Is Realizing Shyama Prasad Mukherjee’s Vision

    Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Karnataka’s Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Kamakhya Devi Temple- Ambubachi Mela

    Where the Goddess Bleeds: Inside the Sacred Mysteries of Kamakhya Temple

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    A Deep Look into Mucormycosis and Throat Cancer

    A Deep Look into Mucormycosis and Throat Cancer

    How to Store Your Tennis Outfits Properly

    How to Store Your Tennis Outfits Properly

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    mistakes to avoid during yoga

    6 Common Yoga Mistakes to Avoid for a Better Practice

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    US Visa Rule: Applicants Must Disclose Social Media Handles

    US Visa Rule: Applicants Must Disclose Social Media Handles Now

    kangana ranaut slams mira nair's son on faith and pro pakistan stance

    Kangana Ranaut Targets Mira Nair’s Son Zohran Mamdani: “Erasing Hinduism for Political Clout?”

    constitution is supreme, not parliament

    “Judges Don’t Serve Mobs, They Serve the Constitution”: CJI Gavai

    Air India Crash: AI-171 black box data extracted, analysis underway

    Air India Crash: AI-171 black box data extracted, analysis underway

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    China's Fertiliser Export Halt to India Raises Strategic Red Flags

    China’s Fertiliser Export Halt to India Raises Strategic Red Flags, Prompts Swift Response

    India’s Economic Engine Accelerates

    India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

    US-Iran Tensions Shake Global Markets

    US-Iran Tensions Shake Global Markets; Oil Prices Surge and Safe-Haven Assets Rise

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    What Is a Demat Account? Use It With an Online SIP Calculator to Maximize Returns

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch

    UK’s F-35 Jet Grounded in Kerala for 10 Days Over Engineering Glitch, No Takeoff in Sight

    CQB carbine

    DRDO and Indian Army Unveil Indigenous CQB Carbine for Urban Warfare

    A Timely Push For Self-Reliance Amid Strategic Tensions

    India Flexes Muscle: 28 DRDO Weapons Cleared for Emergency Defense Procurement

    ICRA’s analysis highlights that defence companies are benefitting from strong execution progress

    India’s Defense Sector Set for 15–17% Growth in FY26: ICRA Report

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    history and achievements of SCO

    The SCO Explained: Power, Politics, and the Rift at Qingdao

    Rajnath Singh Snubs SCO Statement Over Pakistan-China Attempt to Dilute Anti-Terror Stand

    Rajnath Snubs SCO Statement after Pakistan-China Attempt to Dilute Anti-Terror Stand

    Emergency was imposed on June 25, 1975, by then Prime Minister Indira Gandhi.

    Why India Must Act Now to Criminalise Emergency ‘Denial’

    operation sindhu

    “We Thought We’d Never Return”: Over 3,400 Indians Rescued from Iran in Operation Sindhu

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    indian culture as world civilisation

    The Indian Roots of World Civilizations

    death anniversary of shyama prasad mukherjee

    From Sacrifice to Sovereignty: How Modi’s India Is Realizing Shyama Prasad Mukherjee’s Vision

    Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Karnataka’s Rohith Vemula Bill Sparks Outrage Over Flawed Premise and Vote-Bank Politics

    Kamakhya Devi Temple- Ambubachi Mela

    Where the Goddess Bleeds: Inside the Sacred Mysteries of Kamakhya Temple

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    A Deep Look into Mucormycosis and Throat Cancer

    A Deep Look into Mucormycosis and Throat Cancer

    How to Store Your Tennis Outfits Properly

    How to Store Your Tennis Outfits Properly

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    The Digital Gaming Wave and Its Role in India’s Economic Growth

    mistakes to avoid during yoga

    6 Common Yoga Mistakes to Avoid for a Better Practice

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

It’s not what it looks like – There’s a lot more behind the glitz and glamour of the startups

Rahul Gupta by Rahul Gupta
4 July 2022
in Business
Startups
Share on FacebookShare on X

Currently, India, with a median age of 28.4 years, is one of the youngest nations in the world. The country can not sustain itself for long until and unless its young population is provided with enough employment opportunities. Public enterprises have limited resources to absorb the young population in jobs. So it is very imperative to provide room for private industries to grow and support the country in employment and other resource creations.

Observing the multiple objectives of private industries, the Indian government launched the Startups India program to provide institutional support to niche businesses to boost entrepreneurship, economic growth, and employment in the country. With an aim to make an idea into a market-ready product, the government provided enough policy relaxations like single window certifications, legal support, credit guarantee fundings, tax exemptions, and other indirect support to startups.

RelatedPosts

Pakistan Officer Threatens Protesters at London Demonstration

Sensex and Nifty Bounces Back After ‘Black Monday’ — What’s Behind the Turnaround?

How India Plans to Gain from Trump’s Tariff War with China and the World

Load More

Absorbing the investor’s money

Launched on 16th January 2016, Startup India has been phenomenal in its aim. With about 60 thousand startups and 65 unicorns, India is now one of the leading countries in the expansion of startup culture. But in the glitz and glamour of startup culture, there are very few on the list who are making profits. Otherwise, maximum are loss-making and are only absorbing the funding of investors.

From 2014 to 2021, Indian startups have attracted about $70 billion of investments. The inflow of money to startups is due to the future prospects of the Indian market. With increased purchasing power capacity of 600 million middle-class population, the Indian market becomes very lucrative for investment. Further, the universal digital availability in the country has expanded the customer base of businesses and provided investors with great hope for returns.

This year, from January to May, about $16 billion has been invested in Indian Startups. But in the month of May, only $1.6 billion has been invested by investors. This is the lowest amount of investment in recent months.

Read Also: Recent Economic Survey map shows how Indian startups are booming

Startup Layoffs

It is a standard business practice in which startups absorb huge funds during pre-revenue periods. But due to market volatility, investors have slowed down funding. This funding winter has created a huge cash crunch in the startup market after years of spring.

Due to this, startups have started to lay off their employees in large numbers. The report suggests that many startups which were hiring in large numbers earlier have resorted to layoff employees citing the cost-cutting efforts.

This year about 32 Indian startups have fired over 11000 thousand employees in an effort to reduce their cost of business and expand their profit margins.

S No.CompanyNo. of Employees laid off
1OLA2100
2Blinkit1600
3Unacademy1150
4WhiteHat Jr1000
5Vedantu624
6Cars24600
7MFine600
8Toppr350
9FarEye250
10Rupeek200
11CityMall191
12Furlenco180
13Udaan180
14Meesho150

Read More: Unacademy, Trell, and now Meesho: The new-age startups are firing employees like there is no tomorrow

Marketing, Products, and unsustainable business plans

The spree of laying off the employees comes when these startups started to face the real test of the market. At an early age, they were nurtured like a child through mass investment. With zero liabilities, they drained investor money in unwarranted marketing. Without focusing on the quality and future of their products, they flew in the wind of extravagant marketing, and the results of this market strategy reflected in the downfall of their balance sheets.

According to reports, only 3.5% of the startups that raised $100 million or above were profitable as compared to 29.2% a year ago. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) data of 57 startups states that only two of them have reported positive earnings. Further, only 23 of the 100 unicorns (valued at $1 billion or more) have shown profitability in the financial year 2021-22.

Launched in the age of digitalization, most of these companies are focusing on their online products. Without proper research, startups are running in the race of bad marketing. From hiring big-budget influencers to sponsoring big-ticket promotional events, they infused all of their money into the marketing of their product and left a meager budget for the research and development of the product.

The foundational pillar of a successful business is its quality of products. No matter how much you invest in the marketing of your product and highlight the same, until and unless the quality product is not sustaining the customer for a long time, the business will not succeed.

Most of these startups ‘danced’ on the investors’ money and when money started to dry up they resorted to firing employees with lame reasoning of cost-cutting. Lower strategic research on product & market, extravagant marketing strategy, and bad partnership model is proving to be the failure of these startups. With over 600 million middle-class populations and growing purchasing power capacity, India is heaven for investors. If these startups are still not able to make money then there is something missing in their business strategy.

Support TFI:

Support us to strengthen the ‘Right’ ideology of cultural nationalism by purchasing the best quality garments from TFI-STORE.COM

Also watch:

 

Tags: BusinessemployeeIndianmarketMarketingmoneyStartups
ShareTweetSend
Previous Post

Who will become the Anil Ambani of the future Reliance?

Next Post

Samajwadi Party is now at the brink of extinction

Related Posts

India’s Economic Engine Accelerates
Business

India’s Economic Engine Accelerates: S&P Projects 6.5% GDP Growth for FY26

24 June 2025

Backed by a burgeoning middle class, rapid digital adoption, and fiscal discipline, the Indian economy has not only bounced...

real estate
Business

US Firms Hit All-Time High in Office Space Leasing Across India: Report

15 June 2025

Office leasing by American companies in India has reached historic levels, with 2024 setting a new annual record, driven...

Dassault and Tata to Begin Rafale Fuselage Production in India
Business

Dassault and Tata to Begin Rafale Fuselage Production in India, Marking Major Milestone in Defence Manufacturing

5 June 2025

In a major boost to India's defence manufacturing sector, French aerospace giant Dassault Aviation has signed four key production...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

India's Rise: Defense and Diplomacy in 2047 Vision

India's Rise: Defense and Diplomacy in 2047 Vision

00:22:51

1975 emergency: India's 21 month dictatorship.

00:10:29

poverty crushed! Modi delivers india's biggest upliftment ever.

00:06:19

Right time for release? Sardar ji 3 drops amid tragedy

00:05:33

India' s oil and ethanol market at risk? Rural industries dear US flood

00:04:14
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited