Milk Mission or Mission Milk has many faces covering government Initiatives to private endeavors to boost the production and distribution of milk or milk products. Sometimes it means to develop cow or buffalo farms. We will discuss all the aspects here.
Cow’s milk is high in protein, calcium, and vitamins B12 and iodine, among other minerals. It also contains magnesium, which is necessary for bone growth and muscle function, as well as whey and casein, which have been linked to blood pressure reduction.
Milk Mission in India
India is the world’s greatest milk producer, producing an average of 13,000 billion kilogrammes of milk every year. Currently, the milk industry contributes 4% of GDP. Today’s milk availability per capita is 291 grams per day. According to projections, the country’s expected milk demand will reach 200MT per day by 2021-22.
To fulfil this rising demand, the government, through the Ministry of Agriculture, has delegated responsibilities to the NDDB for six years, with World Bank funding, under the National Dairy Plan, Phase–I programme.
The NDP-main I’s goal is to assist in raising milk animal productivity, hence increasing milk output to meet the rapidly growing demand for milk, and to provide more access to rural milk producers into the organised milk sector.
Indian Dairy Sector Development
The development of the Indian dairy sector began with a program called Operation Flood, launched on January 13, 1970, which was the largest dairy development program in the world and a reference project by the National Dairy Development Board of India (NDDB).
If there was a technological breakthrough that revolutionized the organized dairy industry in India, it was the production of skimmed milk powder from buffalo milk.
The country’s per capita milk supply was 130 grams per day in 1950-51 and increased to 374 grams per day in 2017-18, which is higher than the 2017 global average of 294 grams per day estimated consumption. India is the largest country manufacturer.
The global milk production from 2019 to 2020 is approximately 188 million tons. With an average annual milk production of 13,000 crore rupees, India is the world’s largest milk producer. India currently produces more than 19.3 million litres (LLPD) of fortified liquid milk every day for use by more than 121 million people.
During the pandemic
Realizing the importance of supplying milk to the poor during a pandemic, Bangalore’s three cousins, Zishan Javid, Zufishan Pasha and Shehzar Sheriff, launched Mission Milk in April. Businessmen in Bangalore have partnered with a team of volunteers to distribute nearly 500 litres of milk a day around the city.
The team said a minimum donation of Rs 375 can help five families within two days and aims to provide milk to 150 families every day. In this way, the team distributed 20,080 litres of milk to 40,000 children in 45 different areas of northern Bangalore.
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Milk Mission of Meghalaya Government
Meghalaya is a hilly state in northeastern India and has been a state where animals are reared because of meat only. Farming for milk production is a new generation idea for them and the farmers producing milk are the first generation to produce milk on the farms.
The Government of Meghalaya is now focusing on milk production as the demand for milk is increasing in the state. The climate of Meghalaya is suitable for farming and with the government initiatives the farming sector is growing.
Milk Mission of Assam
The Milk mission is sometimes also linked with the Assam Government’s initiatives of milk production mission. The Chief Minister Samagra Gramya Unnayan Yojana (CMSGUY), a massive project, was launched in 2016-17 for the general development of the state’s rural areas and to double farm income in Assam by 2021-22, coinciding with India’s 75th anniversary of independence. The Assam Milk and many other dairy missions which will be carried out by the Directorate of Animal Husbandry and Veterinary, is an important project under this.
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