Deepanjali Dalmia is the founder and CEO of Heyday care, India. Heyday is a brand selling fully biodegradable and organic sanitary products for women and babies. Heyday Care company began selling its sanitary products in New Delhi and Mumbai, with plans to sell them online.
Idea of Deepanjali Dalmia about this start up
The biggest discovery Deepanjali Dalmia made in her research is that most women are not even aware of the danger of being exposed to one of the most sensitive parts of the body due to the use of artificial sanitary napkins. Deepanjali Dalmia learned that nearly 87% of women in India do not use sanitary napkins. Even among women who use sanitary napkins, many people do not know what ingredients they are made of.
Deepanjali Dalmia quickly created a team that could help her design prototypes of organic sanitary napkins, followed by 100% natural, and secondly safer alternatives for women who still rely on plastic sanitary napkins.
Deepanjali says her mission was to create a complete, organic, biodegradable and healthy sanitary napkin from production to consumer.
In order to fulfill this mission, she left her well paid job as a financial consultant at Ernst & Young and life in New York, to contribute towards menstrual hygiene in India.
Heyday’s success:
In the first trimester, they realized that synthetic sanitary pads were preferred by a growing female user base. The Heyday team was close to adapting the product perfectly to the market, except for one problem: the price, which continues to propel their product into the premium category, a flaw recognized by Deepanjali Dalmia.
Heyday sanitary napkins can be purchased by a middle-class woman for Rs 99 – for a pack of seven wipes. While natural raw materials and manufacturing process are much more expensive than plastic sanitary napkins, Heyday strives to ensure that every menstruating Indian woman who uses sanitary napkins has access to a better alternative. They are committed to maintaining the quality of their products and transforming the personal care industry in India by offering better and safer products.
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Why should girls not use non organic sanitary napkins?
Almost 90% of these ordinary pads are coated with super absorbent plastic and non-woven plastic components, so they are not biodegradable because of its hazardous properties. About 12% of Indian women can’t afford sanitary napkins during menstruation. Even most of the women who use sanitary napkins don’t know that it’s made of plastic, bleach, polymers, perfume, antibacterial agents and other toxins.
These toxins can make them sensitive to certain substances. A series of problems that are harmful to the body, such as cervical cancer, urinary tract infections, skin rashes, allergies and general skin sensitivities. Economic barriers are one of the main reasons why women still cannot use sanitary napkins, especially in rural India.
Making of Heyday Sanitary Napkins and how its organic feature is complementing to menstruating women’s health
Deepanjali knew it was time to develop a well-designed, easy-to-use and most importantly sustainable alternative to synthetic sanitary napkins. It took her more than two years to develop Heyday, a fully biodegradable organic sanitary napkin to help women in metropolitan areas make smart choices.
The main raw materials used in the production of these napkins are corn and bamboo fibers. The company uses corn and bamboo that are not exposed to chemicals, making their products completely organic. Heyday pads protect women’s health without harming the environment.
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Deepanjali Dalmia – Personal life and Education
Born and raised in New Delhi to a family of freethinkers, she is a graduate from following institutions:
Carmel Monastery School in New Delhi and Barnard College of Columbia University in New York, where Deepanjali received a diploma in economics and psychology with a specialist degree.
Like most Indian Ivy League college graduates, Deepanjali Dalmia returned from Colombia as a businessman with a dream to make the lives of some Indian women better, cleaner and better.
Achievements of Deepanjali Dalmia
-Forbes 30 Under 30 India and Asia List 2018
-CNBC TV18 Young Turks 2019
-Outlook Business Women of Worth
-India Today 10 Most Powerful Innovators
-Business World Young Entrepreneur Awards 2019 and 2020 among others
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