TFIPOST हिन्दी
TFIPOST Global
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Habitual Offender Rahul Gandhi Threatens Election Commission Again, This Time Its 'Voter Theft'

    Habitual Offender Rahul Gandhi Threatens Election Commission Again, This Time It’s ‘Vote Theft’

    Deve Gowda Slams Rahul Gandhi Over Acting Like Trump's Spokesperson Amid US Tariff Threat

    Deve Gowda Slams Rahul Gandhi Over Acting Like Trump’s Spokesperson Amid US Tariff Threat

    Vasudhaiva Kutumbakam’ Begins with Sanskrit: RSS Chief’s Vision for Civilisational Unity

    RSS Chief Mohan Bhagwat Champions Sanskrit as Daily Language, Symbol of Swadeshi Identity

    Nayara Incident Demands Open-Source Solutions: National Linux Adoption Strategy for India

    Nayara Incident Demands Open-Source Solutions: National Linux Adoption Strategy for India

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    What Does Home Insurance Typically Cover?

    What Does Home Insurance Typically Cover?

    ‘Focused on India’s Interest’: Piyush Goyal Tells Parliament

    ‘Focused on India’s Interest’: Piyush Goyal Tells Parliament After Trump’s Tariff Blow

    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    India Bans 25 OTT Platforms

    India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    “Ireland Isn’t Safe”: Indian National Issues Warning on Safety After Mob Attack in Dublin

    Nursery Student Assaulted for ‘Radhe Radhe’ Greeting; Accused Principal Arrested in Durg

    Trump’s Tariff Move Derails India-US F-35 Fighter Jet Agreement

    F-35 Fighter Jet Deal with US Off the Table After Trump’s Tariff Shock : Report

    India Showcases Pralay Missile to Armenian Delegation Amid Tactical Strike Talks

    Armenian Team Likely Saw Pralay Quasi-Ballistic Missile Tests, Signals Interest in India’s Tactical Arsenal

    ndia’s ‘PRALAY’ Missile Can Strike Silently — Even From a Truck

    DRDO Tests 5,000 Kg Radar-Evading ‘Pralay’ Quasi-Ballistic Missile Capable of Precision Strikes from Mobile Truck Launchers

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Turkish drones helped Pakistan, now Indian tourists are helping crash Turkey’s economy

    Tourism Boycott from India Leaves Turkey’s Peak Season in Shambles, 37% Drop After Pro-Pakistan Stance

    Indian-Origin Man Alleges “Unprovoked” Racist Attack in Dublin, Says Violence Against Minorities Rising in Ireland

    Indian-Origin Man Alleges “Unprovoked” Racist Attack in Dublin, Says Violence Against Minorities Rising in Ireland

    India Showcases Pralay Missile to Armenian Delegation Amid Tactical Strike Talks

    Armenian Team Likely Saw Pralay Quasi-Ballistic Missile Tests, Signals Interest in India’s Tactical Arsenal

    Six Indian Companies Sanctioned by US for Violating Iran Oil Restrictions

    US Imposes Sanctions on Six Indian Firms Over Iran Oil Trade Links

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Chola Legacy, Modi’s Message: Restoring Dharma in Tamil Political Discourse

    Rajendra Chola to PM Modi: Reclaiming Tamil Nadu’s Forgotten Hindu Civilizational Heritage

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Top Casino Bonuses to Claim in 2025

    Top Casino Bonuses to Claim in 2025

    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
Tfipost.com
  • Premium
  • Politics
    • All
    • Analysis
    • Opinions
    • Trending
    Habitual Offender Rahul Gandhi Threatens Election Commission Again, This Time Its 'Voter Theft'

    Habitual Offender Rahul Gandhi Threatens Election Commission Again, This Time It’s ‘Vote Theft’

    Deve Gowda Slams Rahul Gandhi Over Acting Like Trump's Spokesperson Amid US Tariff Threat

    Deve Gowda Slams Rahul Gandhi Over Acting Like Trump’s Spokesperson Amid US Tariff Threat

    Vasudhaiva Kutumbakam’ Begins with Sanskrit: RSS Chief’s Vision for Civilisational Unity

    RSS Chief Mohan Bhagwat Champions Sanskrit as Daily Language, Symbol of Swadeshi Identity

    Nayara Incident Demands Open-Source Solutions: National Linux Adoption Strategy for India

    Nayara Incident Demands Open-Source Solutions: National Linux Adoption Strategy for India

    • Analysis
    • Opinions
    • Trending
  • Economy
    • All
    • Business
    • Economy1
    • Finance
    What Does Home Insurance Typically Cover?

    What Does Home Insurance Typically Cover?

    ‘Focused on India’s Interest’: Piyush Goyal Tells Parliament

    ‘Focused on India’s Interest’: Piyush Goyal Tells Parliament After Trump’s Tariff Blow

    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    IMF Raises Global Growth Forecast; India Set to Expand 6.4 pc in FY26

    India Bans 25 OTT Platforms

    India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

    • Business
    • Finance
  • Defense
    • All
    • Defence
    • Strategy
    • Weaponry
    “Ireland Isn’t Safe”: Indian National Issues Warning on Safety After Mob Attack in Dublin

    Nursery Student Assaulted for ‘Radhe Radhe’ Greeting; Accused Principal Arrested in Durg

    Trump’s Tariff Move Derails India-US F-35 Fighter Jet Agreement

    F-35 Fighter Jet Deal with US Off the Table After Trump’s Tariff Shock : Report

    India Showcases Pralay Missile to Armenian Delegation Amid Tactical Strike Talks

    Armenian Team Likely Saw Pralay Quasi-Ballistic Missile Tests, Signals Interest in India’s Tactical Arsenal

    ndia’s ‘PRALAY’ Missile Can Strike Silently — Even From a Truck

    DRDO Tests 5,000 Kg Radar-Evading ‘Pralay’ Quasi-Ballistic Missile Capable of Precision Strikes from Mobile Truck Launchers

    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • All
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
    Turkish drones helped Pakistan, now Indian tourists are helping crash Turkey’s economy

    Tourism Boycott from India Leaves Turkey’s Peak Season in Shambles, 37% Drop After Pro-Pakistan Stance

    Indian-Origin Man Alleges “Unprovoked” Racist Attack in Dublin, Says Violence Against Minorities Rising in Ireland

    Indian-Origin Man Alleges “Unprovoked” Racist Attack in Dublin, Says Violence Against Minorities Rising in Ireland

    India Showcases Pralay Missile to Armenian Delegation Amid Tactical Strike Talks

    Armenian Team Likely Saw Pralay Quasi-Ballistic Missile Tests, Signals Interest in India’s Tactical Arsenal

    Six Indian Companies Sanctioned by US for Violating Iran Oil Restrictions

    US Imposes Sanctions on Six Indian Firms Over Iran Oil Trade Links

    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • All
    • Culture
    • Education
    • History
    • Indology
    Chola Legacy, Modi’s Message: Restoring Dharma in Tamil Political Discourse

    Rajendra Chola to PM Modi: Reclaiming Tamil Nadu’s Forgotten Hindu Civilizational Heritage

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    Schools in Delhi May Soon Bear Names of Local Kargil Martyrs, Says Minister on Vijay Diwas

    NCERT Textbook Reveals Mughal Religious Intolerance

    Ruthless Babur, Violent Akbar, Destructive Aurangzeb: NCERT Textbook Reveals Mughal Religious Intolerance

    India Built Gardens Long Before Babur Dreamt of Charbagh

    Before the Mughals: India’s Civilisation Built Gardens Long Before Babur Dreamt of Charbaghs

    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • All
    • Books
    • Cinema
    • Entertainment
    • Food
    • Games
    • Health
    • Lifestyle
    • Satire
    • Sports
    • technology
    • Travel
    Top Casino Bonuses to Claim in 2025

    Top Casino Bonuses to Claim in 2025

    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    A Taste of India: Discovering Five Iconic Alcoholic Beverages

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    Infuse Your Outdoors With Elegance with Gate Lights and Garden Lights

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    How to Use Bilbet Mobile App for Smart Betting – Pro Tips for Indian Gamblers

    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
No Result
View All Result
Tfipost.com
Tfipost.com
No Result
View All Result
  • Premium
  • Politics
  • Economy
  • Defense
  • Geopolitics
  • Knowledge
  • Law
  • Lounge

How Ecommerce Companies like Amazon, Flipkart make you buy things they want you to buy?

Relevance Sort, New Brands and what not

Amit Agrahari by Amit Agrahari
18 October 2019
in Business
E-Commerce, Amazon, Flipkart
Share on FacebookShare on X

Amazon, the Jeff Bezos led e-commerce giant is expected to earn 7 billion dollars (in United States) in advertising revenue this year. This is the second highest advertising revenue by any Internet company after Google, which estimated its advertising revenue at 40 billion dollars.

Now take a look at this image:Amazon The above image is from Amazon’s website. The company very openly displays that it sells sponsored products. It also has a 15 second explanatory video about Amazon advertising.

RelatedPosts

Habitual Offender Rahul Gandhi Threatens Election Commission Again, This Time It’s ‘Vote Theft’

Deve Gowda Slams Rahul Gandhi Over Acting Like Trump’s Spokesperson Amid US Tariff Threat

RSS Chief Mohan Bhagwat Champions Sanskrit as Daily Language, Symbol of Swadeshi Identity

Load More

Amazon

Currently, Amazon controls 13 percent of America’s total advertising revenue compared to Google’s 73 percent. But, the total advertising revenue of the company is expected to reach 16 percent by 2021.

Amazon

The ecommerce website has displayed a screenshot in which the website displays sponsored products on the “first page of result”. Therefore, whenever a customer searches for a product, the sponsored items appears on the first page. It is achieved through the default sorting order. Notice the default sorting order on Amazon and most ecommerce portal is ‘relevance’ whose rules are set by the company itself. Relevance itself is an absurd term as compared price, popularity or ratings which are the other sort orders on different ecommerce portals. Here’s Amazon’s detailed advertising policy  for sponsored products.

There is a golden rule about search results only the obsessive shoppers will go beyond say second or third page. So, there are high chances that the shopper will pick something from the first few pages.

In September this year, The Company launched display advertising which will help external advertisers to place ads. “Today we launched Sponsored Display, a new self-service advertising solution that helps you grow your business by reaching relevant audiences both on and off Amazon. Sponsored Display is currently available in beta to all professional sellers, vendors, and agencies who sell on Amazon,” said Lynly Schambers-Lenox, Senior Product Marketing Manager.

The unethical business practices of e-commerce are not limited to advertising of products. They resort to unethical discounting practices which harm small retailers.

Discounting by online retailer on their platforms is explicitly banned; CCI found that Flipkart and other online retailers were discounting on their platforms. In March 2016, the country allowed 100 percent FDI in online stores that follows the marketplace model; no FDI is permitted in firms following the inventory model.

Marketplace model means providing an information technology platform by an e-commerce entity on a digital and electronic network to act as a facilitator between buyer and seller. The companies like Flipkart, Snapdeal, and Amazon follow this model primarily. Inventory model means an e-commerce activity where the inventory of goods and services is owned by an e-commerce entity and is sold to the consumers directly. Alibaba, the e-commerce giant of China follows this model.

Recently Confederation of All India Traders (CAIT) Secretary General Praveen Khandelwal has alleged that e-commerce companies are violating India’s FDI norms.

Piyush Goyal said that strict action will be taken against e-commerce companies they are found to be violating India’s e-commerce policy. “The central government has made clear cut guidelines in e-commerce. We have made it clear that if anybody tries to use the route of multi-brand retail, then strict action will be taken. E-commerce is a marketplace platform. E-commerce companies have no right to discount their products. They have no right to harm small retailers by using the method of predatory pricing,” said Piyush Goyal while speaking to reporters in Mumbai.

The unethical practices by e-commerce companies harm the interest of consumers and small traders. Previously, the Ministry of Commerce and Industry has barred e-commerce players such as Amazon and Flipkart from selling the products of their own subsidiaries. But the companies continue to do so through shell companies and due to this, the small traders could not compete.

Share15TweetSend
Previous Post

For the Ram Janmabhoomi movement to reverberate beyond Ayodhya, the government must abolish the The Places of Worship (Special Provisions) Act, 1991 

Next Post

There are places in India where Indians cannot go without Visa like “Inner Line Permits”. It’s stupid and unfair

Related Posts

‘Focused on India’s Interest’: Piyush Goyal Tells Parliament
Business

‘Focused on India’s Interest’: Piyush Goyal Tells Parliament After Trump’s Tariff Blow

31 July 2025

Union Commerce Minister Piyush Goyal addressed the Lok Sabha on Thursday, asserting that the Indian government is thoroughly examining...

India Bans 25 OTT Platforms
Business

India Bans 25 OTT Platforms Including ULLU, ALTT & Desiflix for Obscene Content

25 July 2025

In a major crackdown on obscene content, the Central government has directed Internet Service Providers (ISPs) to block access...

US Trade Officials to Visit India in August for Crucial Talks
Business

US Trade Officials to Visit India in August for Crucial Talks

22 July 2025

A high-level team from the US is gearing up to visit India in August for the next round of...

Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms of use and Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Currently Playing

Sawan’s Fire, Bharat’s Voice: How India Is Leading the Global Narrative Now

Sawan’s Fire, Bharat’s Voice: How India Is Leading the Global Narrative Now

00:06:03

When Reuters Insults India, Its Indian Staff Looks the Other way

00:07:38

NISAR Explained: Why the World Is Watching ISRO and NASA’s Next Move

00:07:26

Inside the ₹30,000 Cr Tug of War Between Karisma Kapoor and Sunjay’s Family

00:04:08

Should the HR&CE Exist? The Controversial Control Over Hindu Temples in Tamil Nadu

00:06:31
Facebook Twitter Instagram Youtube
tfipostTfipost.com
Right Wing | News Analysis | Indian Opinion
  • About us
  • Careers
  • Brand Partnerships
  • Terms of use
  • Privacy Policy
  • Sitemap

©2025 TFI Media Private Limited

No Result
View All Result
  • Premium
  • Politics
    • Analysis
    • Opinions
    • Trending
  • Economy
    • Business
    • Finance
  • Defense
    • Defence
    • Strategy
    • Weaponry
  • Geopolitics
    • Africa
    • Americas
    • Asia Pacific
    • Europe
    • South Asia
    • West Asia
  • Knowledge
    • Culture
    • History
    • Indology
  • Law
  • Lounge
    • Books
    • Cinema
    • Food
    • Health
    • Sports
    • technology
    • Travel
    • Satire
TFIPOST हिन्दी
TFIPOST Global

©2025 TFI Media Private Limited