The ideal product reel has been created by you. Thanks to Pippit’s AI photo to video technology, the pace is precise and the images are captivating. But now it’s time to roll it out internationally, and here’s where the fun begins: will that witty slogan land in Tokyo? Will your voiceover still charm in São Paulo? And is that background track too Parisian for Seoul?
Translating an advertisement involves more than just changing the language. It’s a creative remix — like taking your original jam and making it slap in every time zone without losing the groove. The real trick? Making your video feel local without sounding like a generic stock ad from 2007.
So, how can you modify your brand for new consumers without sacrificing its essence? Let’s discuss tone, voice, and how to localise effectively without turning into a walking translation disaster.
Don’t just translate. Transcreate.
Welcome to the world of transcreation: where translation meets copywriting, and your ad gets reborn for every audience. You’re not just rewriting — you’re reimagining.
Here’s how creative localization makes your ad click:
- Rewrites punchlines and idioms that make sense culturally.
- Tweaks visuals or voiceover tone for regional preferences.
- Preserves emotional tone, not just literal meaning.
- Chooses local voiceover artists or accents that feel familiar and trusted.
This is where a good ad maker earns its stripes — by letting you test, tweak, and switch out parts of your ad depending on who you’re talking to. Localization isn’t cheating on your brand voice — it’s introducing it in the language (and style) your audience speaks.
Every country scrolls differently
Let’s face it: we all swipe, skip, and double-tap at different speeds. What catches attention in one culture may barely register in another.
Some global ad behavior quirks:
- Japan: Values subtlety, detail, and slow reveal.
- Brazil: Values uniqueness, comedy, and eye-catching visuals.
- Germany: Appreciates honesty and clear-cut, unequivocal communication.
- Pakistan: The best stories are often those that are warm and emotive.
In addition to just ‘playing’ everywhere, your video may connect by altering the language, tone, and pace.
Making videos suitable for a global audience using Pippit
Now that we know why localisation is necessary, let’s talk about how. Pippit’s cool tools and fun editing choices may help you transform an idea into a multilingual masterpiece faster.
To get started, take these actions:
Step 1: Open the video generator and rotate the globe
On the Pippit website, under the ‘Video generator’ tab, enter the URL of your product. You may also use the built-in ad-making tool to directly upload your video. Then, for a completely automated, on-brand experience, customise with powerful AI features like voice matching, script sync, and avatar choosing.
Step 2: Add some AI flair to it
After your foundation film is complete, log in to the editing interface. This is where high-end assets are created from raw content. Use features like Overlay to add promotional text or logos, Auto Reframe to align your subject, and Retouch to enhance product photos. The backdrop may be easily removed to highlight your goods, which is essential for visually appealing feeds.
Step 3: Preview, polish, and post
Pre-export your completed video to spot any final adjustments. Once you’re satisfied, press ‘Export’ to save in your desired resolution. Pippit also offers the choice to share to sites such as TikTok and Instagram, or download for later use. No watermarks, no hassle.
When word-for-word won’t work
Ever seen an ad that feels… off? The visuals are great, but the voiceover sounds like it was read by someone who’s never had caffeine — or joy? That’s what happens when translation forgets creativity.
Here’s what gets lost in a straight translation:
- Humor and slang: What’s hilarious in Brooklyn might flop in Berlin.
- Cultural cues: Your visuals might say summer fun, but is that considered work-appropriate in another market?
- Tone mismatch: A warm, friendly tone in one language might sound stiff or overly formal when translated.
And if you’re using a free online video language translator, be careful: while it’s a great starting point, it won’t give you nuance. That’s where human creativity (and smart AI tools) step in.
Steer clear of these worldwide video facepalms.
Let’s discuss some things not to do while translating advertisements before we wind up:
- Avoid using machine translation for jokes or slang.
- You’ll either confuse or accidentally offend someone.
- Don’t assume every market wants the same message.
- In Oslo, something that works in New York could come out as forceful.
- Avoid over-localizing. Trying too hard to appear local might feel false at times. Be yourself, yet show respect for the audience.
- Remember the pictures. Even if your translation is flawless, it may still fail if your images seem strange or unrelated.
Keep in mind that magic is more than just translating. The objective is to connect.
Last swipe: Generic does not equate to global
Reaching a global audience should never equate to diluted creativity. With Pippit, you can keep your original spark — and light it up in every language. From AI photo to video tools to dynamic editing and localization options, it’s your creative partner in every country and every campaign.
So go ahead: take that scroll-worthy ad, remix it for Tokyo, Rio, and Karachi, and watch your engagement rates go international.
Ready to make ads that translate and convert? Head to Pippit now and give your story a global voice!