InMobi is an Indian multinational mobile advertising technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.
InMobi was conceptualized and born against all odds. A company based out of India tackling mobile in 2007 was no ordinary task. Venture Capital was hard to come by and investors frowned on internet companies from India. InMobi was founded in this opaque environment because its founders had foresight and the required passion to be able to disrupt an industry. Some of the world’s greatest innovations are always met with hostility and InMobi was no different.
The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal in Banglaore. In 2008, the company upgraded from SMS-based services to mobile advertising and rebranded as InMobi. In 2011, the Bangalore based company became the first Indian unicorn startup company. Presently, InMobi has 22 offices in 12 countries across 5 continents and employs around 1,500 people.
The company is backed by a number of esteemed VCs. Soft Bank, Kleiner Perkins Caufield & Byers and Ram Shriram’s Sherpalo Ventures are some of them. InMobi raised a total of US$215.6 million in three rounds of funding. US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.
InMobi provides mobile advertising services in Asia and Africa. It develops an advertisement serving algorithm that helps in optimizing the ranking of the advertisements served on mobile phones.
InMobi also provides campaign management services, such as strategy, designing, executing, managing, and optimizing campaigns, and advertisement creation, format, and targeting services for advertisers. Moreover, it offers monetization strategies to monetize site traffic by using a combination of performance and branding advertisements, and an advertisement serving algorithm to rank the advertisements available based on user targeting and past performance for publishers.
Further, InMobi provides advertisers and publishers with access to near real-time reports to monitor the performance of advertisement campaigns and the status of site monetization. Furthermore, it offers InMobi Ad Tracker, a mobile campaign conversion tracking solution; and Lifetime Value Platform, a platform that identifies in-application user groups and provides behavior insight to publishers or application developers.
It has a strategic partnership with TalkingData. Naveen Tewari, Mohit Saxena, Amit Gupta, and Abhay Singhal founded mKhoj Solutions Private Limited in 2006 that became InMobi Technologies in August 2009, with its headquarters in Bengaluru in India and additional offices in New Delhi and Mumbai in India.
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